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Leveraging Information for Innovation and Competitive Advantage

White Paper Published By: IBM
IBM
Published:  Nov 17, 2009
Type:  White Paper
Length:  16 pages

This paper provides an overview of what is required to create an environment to leverage information dynamically for innovation and competitive advantage. Organizations that understand the strategic benefit of this approach can dramatically improve business results and introduce innovations that change the business. In fact, according to an IBM survey of CFOs, " [organizations] with highly effective delivery of performance insight, growth insight and risk insight have higher revenue growth and are driving more value creation than their industry peers with less effective insight delivery." However, to truly leverage information organizations must modify their traditional view of their information assets and their overall information architecture in three ways:



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content management, information management, data integration, ibm, li campaign, ibm li, leveraging information, data management

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