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Choosing the Right Email Service Provider: Top 20 factors to consider when shopping for an ESP

White Paper Published By: ClickMail Marketing
ClickMail Marketing
Published:  Jun 03, 2009
Type:  White Paper
Length:  16 pages

Whether you're in the market for a new ESP now or want to see how your current one stacks up, you'll find this whitepaper an invaluable resource. This whitepaper will help you take a thoughtful, informed approach to your ESP selection or comparison to your existing solution, so you can compare apples-to-oranges and still make a wise choice.



Tags : 
email service provider, esp, clickmail, roi, dma, direct marketing association, deliverability, marketing channel, ltv, life time value, resource, email automation, cms, content management system, usability, authentication, batch and blast, spam, api, application programming interface

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