> TailoredMail > The Marketing Imperative for 2009: Build a killer lead nurturing program
 

The Marketing Imperative for 2009: Build a killer lead nurturing program

White Paper Published By: TailoredMail
TailoredMail
Published:  Feb 27, 2009
Type:  White Paper
Length:  12 pages

In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!



Tags : 
tailoredmail, lead nurturing, marketing imperative, lead generation, lead qualification, qualified leads, lead-lifecycle automation, content-mapping, sales cycle

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