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Published By: TIBCO Software     Published Date: Sep 16, 2019
“¿Cómo utilizaremos todos los datos de la red inteligente?” Los productores, distribuidores y consumidores de electricidad de casi todos los países desarrollados se están haciendo esa pregunta. Los datos producidos por los medidores inteligentes, los dispositivos conectados, los generadores de energía, las presas hidroeléctricas, las granjas solares y los consumidores más sofisticados, tiene el potencial de mejorar considerablemente la confiabilidad de la generación, gestión, almacenamiento y distribución de electricidad. La analítica avanzada puede ayudar a alcanzar todo ese potencial. Pero, ¿cómo? Tiene un papel de gran relevancia en las empresas de servicios que buscan convertir los datos en dinero mediante el análisis de la información acumulada para mejorar la gestión en el lado de la demanda, la asignación de recursos y de personal, pronosticar la demanda y el mantenimiento preventivo. De hecho, la analítica está impulsando esta transformación de la industria.
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TIBCO Software
Published By: Secureworks ABM UK 2017     Published Date: Oct 23, 2017
The SecureWorks Security and Risk Consulting practice provides expertise and analysis to help you enhance your security posture, reduce your risk, facilitate compliance and improve your operational efficiency.
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cyber security, cyber security framework, data security, firewall, general data protection regulation, incident and problem management, information security, intrusion detection, intrusion prevention, log management, malware, vulnerabilities, managed security services, network security, pci compliance, penetration testing, ransomware security consulting, security management, security monitoring, vulnerability assessments
    
Secureworks ABM UK 2017
Published By: Procore     Published Date: Jun 25, 2019
Did you know that more than 1.2 billion people use Microsoft Office? That’s one in 7 people. A huge portion of the world’s economy is managed through it: from small businesses all the way up to Fortune 500 corporations. Despite its popularity, Excel has its fair share of critics. What originated as rumblings among IT professionals and tech blogs, has quickly trickled into major business and technology publications. Some might think it harsh, but we want to show you the risks of using Excel in your business and help you understand how you can protect yourself, your company and your data from what Forbes refers to as ‘the most dangerous software on the planet’.
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Procore
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
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marketing strategies, hoover's, b2b marketer, analytics
    
Dun & Bradstreet
Published By: Oracle     Published Date: Feb 20, 2019
Practice Supply Chain Best-in-Class What does it take to thrive in a digital world? A strong, strategic relationship with customers; data that supports confident decision-making; and an end-to-end SCM and ERP platform that brings it all together. See how industry leaders do it.
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Oracle
Published By: Dell and VMWare     Published Date: Oct 26, 2017
Une transformation fondamentale englobant le personnel, les processus et la technologie permet aux entreprises de rester compétitives dans l’économie d’aujourd’hui, basée sur l’innovation. Des initiatives telles que la sécurité avancée, les services de détection des fraudes, l’Internet des objets (IoT) avec ses consommateurs connectés, l’expérience de réalité virtuelle ou augmentée, l’apprentissage machine et approfondi et les applications cognitives optimisent les avantages pour l’entreprise comme la maintenance et le marketing prédictifs.
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Dell and VMWare
Published By: Matrixx Software - Kingpin     Published Date: Nov 07, 2019
Achieving long-term profitability for 5G will require a major shift in thinking for many operators. Given the investments and capacity upgrades involved, simply treating 5G as just “another G” is a doomed strategy. Instead, 5G must be seen as an opportunity to re-energize the Telco business model and to move away from traditional commoditized network offerings. Download the discussion paper to learn: Five key questions the Telco C-suite should be asking to drive sustained 5G profitability Why 5G will require a major change in business strategy and IT delivery models How 5G can re-energize the Telco business model
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Matrixx Software - Kingpin
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
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Microsoft Azure
Published By: S&P Global Platts     Published Date: May 24, 2019
A surge in new petrochemical production capacities across China, mainly for paraxylene, is likely to be the key factor that will heavily impact the sector globally, with US-China trade tensions next in line. Both factors have the potential to cause disruptions and change trade flows, while triggering fluctuations in margins. Volatile upstream markets, such as crude oil and naphtha, are not making these markets any more predictable either, and 2019 is set to be a year full of challenges. This special outlook report takes an in-depth look at the key themes expected to shape key Asian petrochemical markets in the months ahead.
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S&P Global Platts
Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite
Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution, channels, distribution channels, b-to-b distribution channels, branding and distribution, distributors, dealers, brand, b-to-b marketer, b-to-b buying
    
Godfrey
Published By: Symantec     Published Date: Nov 30, 2015
Seja você um indivíduo ou uma empresa, a segurança online deve ser abordada da mesma forma como você abordaria a segurança física da sua casa ou escritório. Ela não somente o faz se sentir mais seguro, mas protege também as pessoas que visitam sua casa, seu local de trabalho ou site. É importante entender os riscos potenciais e então garantir a proteção total contra eles. No rápido mundo da tecnologia, nem sempre é fácil se manter a par dos avanços mais recentes. Por isso, a formação de parcerias com empresas conceituadas de segurança na Internet é uma estratégia inteligente.
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Symantec
Published By: SAS     Published Date: May 24, 2018
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability. I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
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SAS
Published By: Riskified     Published Date: Aug 06, 2019
Cross-border eCommerce sales are set to reach $627 billion by 2022, with the highest growth rate projected in regions outside of North America and Western Europe. Yet US merchants are not capitalizing on these global markets. Only 42% of surveyed US merchants said their eCommerce website accommodated global business. When looking for new growth potential, international eCommerce represents a huge opportunity for North American merchants. Understanding and encouraging overseas consumers is essential for retailers looking to drive online sales and expand internationally.
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Riskified
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Datastax     Published Date: Jul 02, 2018
When you think enterprise ecommerce in the Right-Now Economy, you need to know that it all starts with a distributed cloud database built for hybrid cloud. From Safeway to eBay to Macy’s to Sony, leading companies across industries use DataStax to power their ecommerce initiatives. Read this ebook for a look into exactly how they use us and the results they’ve achieved.
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Datastax
Published By: Panaya     Published Date: May 31, 2018
You can succeed in your digital transfomation and deliver applications and services faster, better, and safely. How? With Enterprise Agile Delivery. Enterprise Agile Delivery brings a wealth of benefits to organizations and can be adopted by any Agile hybrid framework: SAFe, LESS, Nexus as well as Agile/lean frameworks like Scrum and Kanban. Yet to achieve Eneterprise Agile Delivery, enterprises need an easy to use modern ALM tool for quick and successful onboarding. Download this white paper to understand how the right solution will help you: › Strategiaclly align feature releases and backlogs with your overall business strategy › Identify and prioritize dev and test activities with visibility into project waves and portfolios › Make data-based decisons for safe releases with real-time insights and multidimensional views into delivery risks › Sync business, dev, QA and release teams around shared objectives with automated coordination and communication
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Panaya
Published By: DellEMC and Intel®     Published Date: Oct 25, 2017
Now is the time to make the move to All-Flash. With the right combination of performance, price and density options, our broad portfolio puts flash within reach for any size organization, making 2016 The Year of the All-Flash Data Center. Reduce storage costs and complexity with reliable, low-latency performance — discover how Dell EMC All-Flash storage solutions powered by Intel® can modernize your data center today. Intel Inside®. Para una productividad extraordinaria. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi e Xeon Inside são marcas comerciais da Intel Corporation ou de suas subsidiárias nos EUA e / ou em outros países
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ultrabook, celeron, celeron inside, core inside, intel, intel logo, intel atom, intel atom inside, intel core, intel inside, intel inside logo, intel vpro, itanium, itanium inside, pentium, pentium inside, vpro inside, xeon
    
DellEMC and  Intel®
Published By: KPMG     Published Date: Jul 12, 2018
With disruptive ideas and technologies coming thick and fast, formulating a strategic response is critical to long-term survival. How can you prepare a strategy for success? Read this report to find out: • how established organisations are meeting the challenge from disruptors • what models they’re using to gain first-mover access to technology innovation • why designing an overall portfolio of disruption responses is key • how to navigate disruption successfully, with a clear four-step approach. Download the report now
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KPMG
Published By: KPMG     Published Date: Jul 11, 2018
The business is increasingly side-stepping the IT function to procure new technologies. Do you have the right governance in place to encourage innovation and ensure investment is directed for maximum impact? Read this report to find out: • how to balance the opportunities and risks from emerging technology • how to ensure funding for innovation is available and prioritised • where to direct funds for innovation • why ‘guardrails’ work better than rules in the current environment. Download the report now
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KPMG
Published By: STANLEY Healthcare     Published Date: Mar 24, 2015
IASIS Healthcare LLC executives challenged the Arizona-based supply chain team to find innovative ways to manage inventory and reduce cost. Targeting areas with some of the most expensive supplies—catheterization laboratories and interventional radiology (IR)rooms—the team sought a new way to drive down costs while still providing a wide variety of products, offering patients innovation and high quality, and maintaining physician satisfaction. Read this case study to learn how Arizona Hospitals use STANLEY Healthcare's SpaceTRAX® Point of Use™ Inventory Management System to overcome the challenges of managing inventory in Cath Labs and IR Rooms.
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inventory management, healthcare, cath labs, ir room, supply chain, cost reduction, physician satisfaction, medical technology, information technology, practice management
    
STANLEY Healthcare
Published By: TIBCO Software     Published Date: Sep 16, 2019
La manera en que ponemos en marcha nuestros vehículos, calentamos nuestros hogares e impulsamos nuestras industrias está cambiando de manera radical. Las tecnologías que se han implementado a gran escala pero que resultan ser ineficientes, como los automóviles que utilizan motores de combustión interna, están siendo reemplazadas con alternativas electrificadas y más efectivas. Y las energías renovables como la solar, la eólica y la térmica, entre otras, apoyadas por el almacenamiento en baterías de próxima generación, están atendiendo un porcentaje cada vez mayor de la demanda de energía. Este reporte aborda cómo el proveedor líder de infraestructura de tecnologías de la información, TIBCO, está impulsando la transformación digital al permitir tomar mejores decisiones y realizar acciones más veloces e inteligentes a través de TIBCO® Connected Intelligence Cloud. Los siguientes ejemplos muestran cómo la tecnología de TIBCO está ayudando a las empresas de la industria energética:
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TIBCO Software
Published By: TIBCO Software     Published Date: Jul 22, 2019
TIBCO® Connected Intelligence for Smart Factory Insights By processing real-time data from machine sensors using artificial intelligence and machine learning, it's possible to predict critical events and take preventive action to avoid problems. TIBCO helps manufacturers around the world predict issues with greater accuracy, reduce downtime, increase quality, and improve yield.
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TIBCO Software
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