marketing planning

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Published By: Cisco     Published Date: Nov 30, 2016
Nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics.1 But carrying out a successful event requires some simple, yet important steps to ensure both marketers and attendees gain all of the benefits of online events, including real-time experience, engagement, and convenience. If you’re ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started. 1
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Cisco
Published By: EverString     Published Date: Jun 27, 2018
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spending with your most critical priorities. This ebook will walk you through the 4 must-dos of marketing budget planning so that your team can be more tactical with spending.
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EverString
Published By: Epicor     Published Date: Aug 03, 2012
Do you cringe at the thought of having to replace your enterprise software solution? Does it seem like a monumental undertaking, with a high risk of failure?
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cloud computing, software solutions, distributors, marketing groups, rfp, planning, decision-making, buyers
    
Epicor
Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost
Published By: IBM     Published Date: Oct 20, 2015
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.
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ibm, marketing, analytics, planning
    
IBM
Published By: IBM     Published Date: Mar 04, 2016
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics
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marketing analytics, data, ibm, best practices, effective planning
    
IBM
Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tips and worksheets designed to make the staffing and budgeting processes easier and more efficient.
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marketing, planning, organization, staffing, budgeting, process
    
Silverpop
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
If you're a big fish in a small pond, you're probably one of the leaders in the market space you've defined as your pond. Conversely, if you're a small fish in a big pond, you're probably trying to be too many things to too many people, which dilutes your strengths and takes away any competitive advantage you might have. Which category do you fall into?
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strategic planning, strategic marketing, loyalty and retention, product planning, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost
Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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marketing, content marketing, creating content, content marketing strategy, reachmail, best practices
    
Act-On
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
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emerging marketing, customers, feedback, product development, product planning, zigzag
    
ZIGZAG Marketing, Inc.
Published By: SAP Inc.     Published Date: Jul 28, 2009
Learn how core corporate processes can help your company meet financial objectives and mitigate risk in troubled economic times.
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sap, lean, lean enterprise, three-tierd, operations, lehman, costs, operations
    
SAP Inc.
Published By: Oracle     Published Date: Jan 12, 2017
Businesses today expect finance to play an extended role across departments, including IT, human resources, compliance, operations, sales, marketing, and most importantly, corporate strategy.To successfully deliver on this role, the finance function needs to play a bigger and visible role in real-time decision making and continuous planning. This report explores how, using cloud and analytics, finance leaders can leapfrog a few generations of technology and offer mature analytical feature/functionality and skills to the entire organization.
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Oracle
Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
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product development, product marketing, product planning, features, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
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product development, product marketing, product planning, features, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Tapinfluence     Published Date: Jun 07, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
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marketing, content marketing, best practices, business optimization, business practices
    
Tapinfluence
Published By: Tapinfluence     Published Date: Jun 13, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
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marketing, content marketing, best practices, business optimization, best practices
    
Tapinfluence
Published By: GoToWebinar     Published Date: Jul 08, 2011
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales. This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
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citrix gotowebinar, live webinar, marketing webinar series development, eguide, competitve edge, key planning, content and distribution
    
GoToWebinar
Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
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Intel
Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
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content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping
    
Marketo
Published By: Epson     Published Date: Jun 22, 2018
Despite the digitization of business today, most organizations continue to rely on paper hard copies to get the job done. A great deal of printed information drives the fundamental workflow and success of nearly any business, especially in highimpact, high-touch areas like Marketing and Sales; Planning, Engineering and Design; and Human Resources. As a result, companies continue to look for ways to manage the ongoing cost, workflow and efficiency of using printed documents.
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Epson
Published By: Act-On     Published Date: Jan 23, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .
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act-on, marketing, marketing automation, market planning, effective marketing
    
Act-On
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