marketing manager

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Published By: Bridgeline Digital     Published Date: Sep 26, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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cms, content manager, content management system, digital engagement
    
Bridgeline Digital
Published By: Bridgeline Digital     Published Date: Nov 20, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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Bridgeline Digital
Published By: Net Atlantic     Published Date: Sep 28, 2010
Net Atlantic's free on-demand webinar, Total Engagement Marketing, covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketing managers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, esp, email marketing, response, ncustomer lifecycle, engagement
    
Net Atlantic
Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare, members, hmtl messages, email marketing
    
Net Atlantic
Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
    
BI WORLDWIDE
Published By: Forcepoint     Published Date: Jul 30, 2019
How secure is your cloud data? Security is still seen as the biggest concern when organizations consider cloud services. In multi-cloud environments, every cloud service has its own security framework, different APIs and different authentication mechanisms. The key question is; how do you make sure you have a consistent security strategy across all your cloud services, that adjusts to different cloud services, is well managed, can adapt to new cloud services and is scalable? In this session Forcepoint Senior Product Marketing Manager, Ankur Chadda, discusses: How to gain full visibility into your cloud environment, including shadow IT Unified policy management and enforcement for on-premises and cloud security How to control cloud access by unmanaged devices (BYOD)
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Forcepoint
Published By: Forcepoint     Published Date: Oct 03, 2019
Accelerate Cloud App Adoption without Compromising Security How secure is your cloud data? Security is still seen as the biggest concern when organizations consider cloud services. In multi-cloud environments, every cloud service has its own security framework, different APIs and different authentication mechanisms. The key question is; how do you make sure you have a consistent security strategy across all your cloud services, that adjusts to different cloud services, is well managed, can adapt to new cloud services and is scalable? In this session Forcepoint Senior Product Marketing Manager, Ankur Chadda, discusses: How to gain full visibility into your cloud environment, including shadow IT Unified policy management and enforcement for on-premises and cloud security How to control cloud access by unmanaged devices (BYOD)
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Forcepoint
Published By: Data Guard Systems     Published Date: Aug 21, 2009
Making the sale just doesn't do it anymore for success in the cellular retail business. Constantly, retailers are forced to create new streams of revenue. This document addresses the key points and benefits that cellular retailers need to know about accepting bill payments using CellularManager's All-in-One Bill Pay Suite.
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collaborative commerce, cellular retailer, business management, ebusiness, sales & marketing software, online bill pay, telecom, telecommunications, cell phone, cellular manager, ecommerce, ebusiness, data guard, data guard systems
    
Data Guard Systems
Published By: IBM     Published Date: May 09, 2018
Does the future of digital trust lie in artificial intelligence (AI)? Join the conversation between Valerie Bradford, product marketing manager at IBM Security, and Andras Cser, vice president and principal analyst serving security and risk professionals at Forrester, to discover how AI is changing the landscape of digital identity. Key takeaways: Understand how AI is helping organizations respond to current changes in the threat landscape. Examine how companies are using AI to establish trust in digital identities. Hear how AI is changing the end-to-end customer journey by improving the digital experience.
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digital trust, security, digital identity
    
IBM
Published By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff, hire, leader, arial, arial software, graphic designer, deliverability, newsletter, enewsletter, e-newsletter, email design
    
Arial Software
Published By: Act-On     Published Date: Aug 18, 2014
Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.
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act-on, marketing, lead scoring, prospects, automation
    
Act-On
Published By: MCH     Published Date: Jan 29, 2007
Not all B2B customers are businesses.  There is a parallel world of non-businesses among your customers that you may not be fully aware of.  Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually. 
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b2b, business to business, b-to-b, institutional marketing, institution, database and list managers, mch, mailings.com
    
MCH
Published By: Nexmo     Published Date: Nov 26, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm
    
IBM
Published By: Red Hat     Published Date: Nov 30, 2015
In this webinar, Red Hat's product marketing managers, Jeff Jameson and Ross Turk, will discuss the combined power of Red Hat® Enterprise Linux® OpenStack Platform together with Red Hat Ceph Storage. You'll learn about Red Hat's OpenStack and storage solutions and hear how deploying them together can give you the competitive advantage your business demands.
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storage solutions, competitive advantage, business demands
    
Red Hat
Published By: Riverbed     Published Date: May 18, 2012
In this video, Joe Ghory, a senior product marketing manager at Riverbed Technology, explains the drivers behind virtual desktop environments, as well as the advantages and challenges that you need to know.
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virtual desktop, virtualization, network bandwidth, bandwidth, wan, wan optimization, network
    
Riverbed
Published By: Payscale, Inc     Published Date: Apr 04, 2018
What someone is paid has an enormous impact on his or her life, and can carry all kinds of implicit meanings. It can be the difference between Angela in marketing having the funds to allow her kids to join a second sport, and having to tell them not this year. It can be John the product manager having the vacation days to finally take that international trip, or having to postpone it for another day. It can mean Ashton feeling valued by her employer, or feeling like she should look elsewhere.
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Payscale, Inc
Published By: Citrix     Published Date: Nov 14, 2016
Watch this Datacenter Automation on-demand webinar with Citrix NetScaler and Cisco ACI, featuring Sr. Solutions Marketing Manager, Cisco – Ravi Balakrishnan.
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cisco, citrix, citrix netscaler, cisco aci, datacenter automation
    
Citrix
Published By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how SPAR Austria, a leading food retail company enhanced their digital marketing strategies by leveraging the powerful content management and publishing capabilities of Adobe Experience Manager.
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Adobe
Published By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Adobe     Published Date: Mar 21, 2017
On 3 May 1978, Gary Thuerk sent an e-mail that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass e-mail inviting recipients to one of two West Coast product demos for a new line of computers.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
At 12:33 EDT on May 3, 1978, Gary Thuerk sent an email that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass email inviting recipients to one of two West Coast product demos for a new line of computers.1
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Adobe
Published By: NovaRising     Published Date: Mar 26, 2007
There is no doubt that science is involved in email marketing, however, it is the art of that science which delivers true response.  Explore standout campaigns, the technologies they employ, and their creative techniques in this presentation.
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email marketing, newsletter design, deliverability, database and list managers, enewsletter, e-newsletter, enewsletters, e-mail marketing, novarising
    
NovaRising
Published By: Concep     Published Date: Mar 26, 2007
It's a long-debated question: is email marketing an art or a science? The answer may surprise you.  Download this paper now to learn more.
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email marketing, enewsletters, enewsletter, newsletter design, deliverability, database and list managers, concep
    
Concep
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