success

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Published By: Godfrey     Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
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godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking
    
Godfrey
Published By: Dell     Published Date: Oct 23, 2008
The Information Technology Infrastructure Library offers basic steps for managing a successful Windows Vista migration.
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dell, vista migration management, it infrastructure library, it asset management
    
Dell
Published By: Dell     Published Date: Oct 23, 2008
To perform a successful and cost-effective Windows Vista migration, organizations must have a readiness plan in place. Assessing readiness can help your organization understand the current level of capability and maturity, and provide a guide for addressing trouble spots.
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dell, vista readiness assessment, cost-effective vista migration
    
Dell
Published By: Network Automation     Published Date: Oct 23, 2008
In good economic times, success simply means keeping pace. After all, the market is demanding your company’s products and services, and your responsibility is simple: keep up with the demand no matter what it takes. Most managers, whether they are business managers or technology managers respond to this situation the same way. They hire more people to shoulder the increased load. Sales managers seek out more sales reps. Foremen bring more assembly workers online. Customer service beefs up the call center. And IT managers hire more administrators to maintain the constant flux of demands from users, applications, systems, and networks.
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network automation, business, process, automation, processes, tough economy, bad economy, workflow
    
Network Automation
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
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leadlife solutions, bearingpoint, demandgen, lead scoring, lead generation, crm, roi, lead nurturing
    
LeadLife Solutions
Published By: Dell     Published Date: Oct 20, 2008
There are many benefits of migrating to Windows Vista and Microsoft Office 2007 together. A joint migration can save you time and money; find out how Dell can help you have a successful migration.
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windows vista, office 2007, dell, managing migration
    
Dell
Published By: ASG Software Solutions     Published Date: Oct 16, 2008
Limited visibility has tethered CIOs' success in both IT and business. However, using federated CMDB technology, CIOs can view the complete IT infrastructure and the entire lifecycle of a business service.
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asg, sla, cmdb, bsm, metadata, metacmdb, lob, automation
    
ASG Software Solutions
Published By: RisingMedia     Published Date: Oct 14, 2008
Defining specific metrics for measuring the success of a Web site is a daunting task. The inability to identify proper criteria and meaningful calculations is hampering the e-business world's capacity to determine the value of corporate Web sites and to set appropriate budgets for their development.
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emetrics, risingmedia, netgenesis, e-business, roi metrics
    
RisingMedia
Published By: SECNAP Network Security Corporation     Published Date: Oct 07, 2008
Politics, Religion and Economics exert enormous influence on decision-making and the integrity of IT programs—and often result in sub-par decisions that open the door to malicious intrusion or attack.  Michael Scheidell and his talented technical team know how difficult it can be to create positive change in an organization, even when obvious vulnerabilities exist.  When it comes to navigating the executive suite and undocumented layers of the OSI model, the staff at SECNAP® Network Security have the experience to assist IT management in developing effective strategies to successfully drive security improvements.   Download This Paper Now…
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secnap, network security, data security, compliance, osi, malware, antispam, anti-spam
    
SECNAP Network Security Corporation
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation
    
Godfrey
Published By: CA WA 2     Published Date: Oct 01, 2008
Virtualization and clustering can bring many benefits to your business—better IT asset utilization, improved business continuity and improved operational efficiency. At the same time, virtualization can create a new level of complexity for IT. This white paper describes some of the technical challenges inherent in managing these complex environments and recommends strategies for successful deployment that will maximize the value of virtualization technology in your organization.
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virtual, virtual machine, virtual storage, virtual server, virtualization, ca wa, ca wa 2
    
CA WA 2
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.
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sales, inside sales, marketing, sales reps, sales executives, sales team, sales motivation, prospects
    
Marketo, INC.
Published By: TowerData     Published Date: Sep 18, 2008
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
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customer acquisition, email marketing, database, email database, leads, lead, towerdata, tower data
    
TowerData
Published By: Integration New Media, Inc.     Published Date: Sep 18, 2008
This new white paper by Integration New Media looks at the benefits achieved through adding richness to eCommerce sites, with an emphasis on the impact that this change can have on a retailer’s bottom line. In addition, it presents samples of successful integrations and options for moving forward that leverage current technology, providing retailers with the biggest bang for the smallest investment.
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inm, integration new media
    
Integration New Media, Inc.
Published By: CA Mainframe     Published Date: Sep 12, 2008
This paper describes the approaches in MDD, explains how CA Gen fits into the larger picture of application development, and relates customer experiences to underpin the quiet success. Access this White Paper now to learn how to CA Gen goes one step further!
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model, application development, software development, ca mainframe, mainframe
    
CA Mainframe
Published By: Senn Delaney     Published Date: Sep 05, 2008
It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.
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senn delaney, customer focused, brand management, customer-centric, employee management, employee engagement
    
Senn Delaney
Published By: HP     Published Date: Aug 26, 2008
Microsoft SQL Server has enjoyed phenomenal success as a database server. Its relatively low cost, steadily increasing capabilities and ease of deployment have all combined to accelerate its growth. However, that same growth has led to a phenomenon commonly called SQL Server “sprawl”— the rampant, often uncontrolled, proliferation of SQL Server databases.
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sql, sql server, servers, server, server consolidation, consolidation, server sprawl, hp polyserve
    
HP
Published By: IBM     Published Date: Aug 21, 2008
The goal of having one enterprise resource planning (ERP) solution for all business processes remains popular. However, there are still many misconceptions associated with using enterprise resource planning solutions in asset-intensive industries. This white paper discusses and demystifies the myths for decision makers in asset-intensive industries. You’ll also see how IBM Maximo Asset Management can enhance the quality of asset data, contribute to the safety of the workforce, and help facilitate best practices that significantly impact the long-term success of your business.
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erp, asset management, best practices, bpm, business process, ibm mi, ibm, ibm grm
    
IBM
Published By: Senn Delaney     Published Date: Aug 21, 2008
Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
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senn delaney, mergers, acquisitions, sbc, at&t, customer focused, brand management, customer-centric
    
Senn Delaney
Published By: NewField IT     Published Date: Aug 19, 2008
The uninhibited flow of information within today's business environment has become a prerequisite of an organization's success and smooth operation. But within every organization, some of that information will be sensitive, and ensuring its safekeeping involves a comprehensive security policy. Like water coursing through a pressurized system, information has an unnerving habit of 'leaking' out through unchecked weak spots which have been identified and exploited by unscrupulous individuals.
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NewField IT
Published By: Senn Delaney     Published Date: Aug 19, 2008
Successful health care leaders are treating ailing systems with a healthy dose of innovative solutions. Senn Delaney CEO and President Jim Hart discusses key issues facing health care leaders today, innovative solutions for dealing with them, and provides a series of thought-provoking questions to help you gauge the health of your organization's culture.
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senn delaney, customer focused, brand management, customer-centric, employee management, employee engagement
    
Senn Delaney
Published By: CA WA     Published Date: Aug 15, 2008
Infrastructure Performance Management (IPM) applies to operations quality. Implemented well, IPM frees you from constant firefighting and can transform your role from tactical first responder to strategic business enabler. Applying good IPM technology and processes can deliver a number of benefits to your career as well as to your organization. This report introduces IPM, offers tips for successful IPM implementation, and explores how IPM can benefit your enterprise as well as your career.
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ca wa, computer associates, infrastructure, itil, infrastructure management, performance management
    
CA WA
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