smart market

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Published By: K2     Published Date: Apr 27, 2015
Download this free report to ensure you have the knowledge you need to retain your customers as you head into 2015.
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business process management, cloud-based work orchestration, smart process apps, bpm market, "low-code" platforms, dynamic case management
    
K2
Published By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
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mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns
    
SmartFocus
Published By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
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constant contact, email marketing, email marketing strategy, customer retention, customer engagement
    
Constant Contact
Published By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. We also have the tools you need to do email marketing effectively and stay compliant with legislations like the Canadian Anti-Spam Legislation (CASL). Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
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constant contact, email marketing, email marketing strategy, customer retention, customer engagement
    
Constant Contact
Published By: IBM     Published Date: Mar 10, 2015
This IBM ebook explains what systems engineering is and how it can help you simplify the development of smart, connected products.  Learn how to speed time-to-market, ensure business agility, deliver high-quality smart products, and cut costs.
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ibm, systems engineering, product quality, business agility, best practices
    
IBM
Published By: IBM     Published Date: Mar 10, 2015
This white paper describes software as the invisible thread that links product parts into an intelligent whole. It examines software delivery for smart products and strategies for evolving software development into a business process. Agile development has become a cornerstone of most software development organizations. Marked by iterative processes that deliver incremental value over time, agile development has enabled organizations to manage software complexity more effectively and to improve quality and time to market compared with previous development processes.
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software development, ibm, agile development, software delivery
    
IBM
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention
    
Oracle
Published By: Aria Systems     Published Date: Jan 27, 2015
This first-of-its-kind e-book on Recurring Revenue Innovators showcases 29 real-world examples of smart businesses that have boldly exploited recurring revenue business models to expand markets, boost sales, and reap greater profits. These daring recurring revenue innovators, many in the Fortune 1000, offer inspiring case studies on how to use recurring revenue models in new, innovative, and impactful ways. These cutting-edge companies are using recurring revenue to disrupt their markets or carve out new ones. You will find familiar names like Amazon, United Airlines and ESPN, under-the-radar surprises like Ingersoll Rand’s Nexia home automation service and Philips’ Community Without Walls, unexpected upstarts like BarkBox and Entitle, and market disruptors like Stitch Fix and Blue Apron.
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recurring revenue innovation, smart businesses, revenue business models, expand markets, boost sales, profits, automation service
    
Aria Systems
Published By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
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mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail, mobile e-commerce, omnichannel app, make responsive website, ecommerce mobile, e-commerce mobile, mobile retail website, mobile app development, mobile shopping platform, ecommerce mobile website, retail app development, mobile ecommerce solutions, ecommerce app development, ecommerce mobile site, mobile ecommerce site, mobile ecommerce website
    
Mobify
Published By: G/O Digital     Published Date: Nov 13, 2014
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: Citrix Systems     Published Date: Nov 10, 2014
"Is your mobile micro app concealing a complex web property? The mobile web doesn’t just exist in your smartphone or tablet’s browser—there’s also an invisible but critical layer at the back end that powers mobile app services from content delivery to networking and collaboration. A micro app on a mobile device typically serves as the entry point to a web property. The combination of Citrix XenMobile and Citrix NetScaler offers enterprises an ideal solution that not only incorporates a comprehensive set of MDM and MAM features but also complements them with a market-leading, cloud-ready suite of capabilities for optimizing mobile web app performance, availability and security."
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mobile, web properties, applications, infrastructure, network devices, performance, communicate, security, reliability, netscaler
    
Citrix Systems
Published By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing
    
Adobe
Published By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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marketing channels, marketing guide, triggered emails, re-targeted emails
    
Adobe
Published By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email – how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
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email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program, affiliate email list, third party email, affiliate marketing, performance marketing, affiliate marketing software, performance marketing software, create an affiliate program, affiliate email
    
UnsubCentral
Published By: IBM     Published Date: Oct 10, 2014
This IBM ebook explains what systems engineering is and how it can help you simplify the development of smart, connected products.  Learn how to speed time-to-market, ensure business agility, deliver high-quality smart products, and cut costs.
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ibm, systems engineering, business agility, smart products, cut costs, agility, revolutionizing requirements, system modelling, collaborate changes, modelling changes, engineering
    
IBM
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
Published By: IBM     Published Date: Aug 06, 2014
In a competitive landscape that favors the fastest and the smartest, financial services firms that invest in building sophisticated insight and predictive analytics will be better positioned to emerge as market leaders.
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ibm, banking, competition, future, financial, services, analytics
    
IBM
Published By: Smartling     Published Date: Jul 17, 2014
Using Smartling’s robust translation management system and turnkey Global Delivery Network, NiceLabel, a leading developer of barcode and RFID labeling software, has seen a 45% increase in website leads and more than doubled its translation return on investment. In this case study, you’ll learn how NiceLabel used Smartling’s cloud-based solution to simplify, streamline, and accelerate all of its translation projects.
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smartling, website translation, translate website, website internationalization, internationlize website, translate efficiently, efficient translation, global marketing
    
Smartling
Published By: Smartling     Published Date: Jul 17, 2014
Using Smartling’s translation management platform, Hotel Tonight, a popular mobile travel app that provides an easy way to book same-day hotel stays, was able to grow its business internationally. In this case study, you’ll learn about how Hotel Tonight was able to quickly expand into key tourism markets including Mexico, France, Germany, Italy, Spain, Austria, and Belgium, to help them towards their goal of becoming the world’s most-loved hotel book app.
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smartling, agile translation, agile localization, mobile app localization, localize mobile app, translate efficiently, efficient translation, global marketing
    
Smartling
Published By: Smartling     Published Date: Jul 17, 2014
Every translation option has advantages and disadvantages. Smartling’s guide reviews these and provides best practice guidance. Selecting the best options for your business is key to every successful translation project. There are many options to consider, including professional human translation, trans-creation by human professionals, computer-generated translation with human editing, and more. The right solution for your business should be evaluated against multiple criteria including the importance of quality and cost.
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smartling, global marketing, website translation, fast translation, faster translation, translation speed, speed up translation, translate efficiently, efficient translation
    
Smartling
Published By: Smartling     Published Date: Jul 17, 2014
Today's marketing technology stack offers a simplified, streamlined view of prospects and allows marketers to automate the customer conversion process. You may have a content management system ready to generate compelling content and email and social media marketing systems poised to send that content to prospects in a timely manner. The problem is that many of them don’t speak your language.
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smartling, website translation, translate website, global marketing, marketing technology, fast translation, faster translation, translation speed, speed up translation
    
Smartling
Published By: IBM     Published Date: Jul 09, 2014
PreClear from Drivewyze is a new weigh-station bypass service that uses cellular and GPS technology to save truckers time, money, and fuel. Drivewyze recently partnered with IBM to migrate its production environment to an IBM SmartCloud Enterprise+ infrastructure. In this recently published case study, you can read about the challenges Drivewyze was facing and why they chose an IBM solution. You’ll also learn how Drivewyze eliminated the need for additional resources to manage its infrastructure, reined in IT costs with a fully managed model and increased customer satisfaction with near real-time scaling to swiftly meet growth in market demand. Learn how to leverage the cloud to transform and expand your own business. Read the case study today.
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ibm, it infrastructure, infrastructure management, ibm smartcloud, cloud, cloud computing, it costs, mobile technology, wireless solutions
    
IBM
Published By: Scripted     Published Date: Jun 03, 2014
Many businesses outsource content because they’re stretched for time. In fact, according to the Content Marketing Institute’s 2014 benchmark report, 69 percent of B2B marketers said a “lack of time” was the biggest challenge they face to date. But time isn’t the only reason why nearly 47 percent of marketers have turned to outsourcing. Here’s why the savvy ones in the business are outsourcing their content right now (and why you should be, too).
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scripted, content marketing, content creation, lead generation, content strategy, external writing teams, marketing
    
Scripted
Published By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing
    
Adobe
Published By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
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adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet, online marketing, web experience, web presence, roi, conversion rates, traffic, web development
    
Adobe
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