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Published By: Teradata     Published Date: Jun 12, 2013
To help key marketers respond to the shift in how customers interact with brands and products, we've outlined some of the ways attribution - the practice of allocating partial value to different touch points within their customer journey - can be transformed to better manage marketing spend, improve planning, and enhance the customer journey.
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integrated marketing, integrated marketing management, teradata, attribution
    
Teradata
Published By: HP - Enterprise     Published Date: Jun 05, 2013
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an e-commerce presence; you had to offer an interactive and engaging customer experience (see Web 2.0). Now the standard has shifted once again; in order to truly compete in the modern economy, your business needs to have a mobile storefront on smart phones and tablets. Without this mobile presence, you’ll lose business to competitors who have them. With this new challenge comes high risk as well as great reward. With mobility, the client side of your applications is more important than ever. Instead of accessing your website from the safe confines of work or home, your customers can now perform sensitive transactions anywhere. As a result, mobile applications, and the devices and data they interact with, can now be more easily attacked.
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mobile applications, ecosystem, risk, defense, application, risk
    
HP - Enterprise
Published By: HP - Enterprise     Published Date: Jun 05, 2013
When asked how important technology is to driving innovation in their organizations, 100 percent of CEOs indicated it was important, with 80 percent pointing out that it’s very important, according to HP sponsored research. Even CIOs agree with their CEOs. According to the same research, when asked whether or not technology will be the innovation engine or administrative engine for a business or government, approximately two out of three CEOs said it would be the “innovation engine.” This represents a significant shift in the role that technology is playing in enterprises. Today, organizations demand new applications and more functionality delivered more quickly, and at a lower cost than ever before. Many organizations either want a mobile application or are already using one. In fact, according to analysts, by 2016 350 million employees will use smartphones at work and businesses will increase spending on mobile projects over 100 percent in the same time.
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mobile, cloud, applications, apps, mobile apps
    
HP - Enterprise
Published By: HP - Enterprise     Published Date: Jun 04, 2013
In the world of storage management, something looms large on the horizon: the cloud. The cloud impacts storage strategies whether you are moving your storage to the cloud, managing the on-premises storage of private cloud applications, or a combination. Many organizations already take advantage of cloud storage, but an even greater shift is on the way. In a recent survey, respondents forecasted increases in cloud storage as large as 75 percent.
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cloud, storage growth, storage resource management, solutions
    
HP - Enterprise
Published By: IBM     Published Date: May 22, 2013
In today's business environment, organizations of all sizes are struggling to maintain the advanced IT capabilities they need to be competitive while reining in cost and complexity. Shifting to off-premise hosted models, such as software-as-a-service (SaaS) and business process outsourcing, is a common activity undertaken to manage costs. One of the main challenges businesses face in adopting cloud and SaaS delivery models is the task of synchronizing data and integrating the multitude of systems already in datacenters with new cloud-based applications, not to mention within the cloud itself. Traditionally, this required organizations to leverage existing tools as well as custom development. This white paper looks at how two enterprises encountered problems with cloud integration and adopted IBM WebSphere Cast Iron to solve their immediate problems and extend use more broadly across their organizations.
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saas, ibm, ibm websphere, websphere, cloud computing
    
IBM
Published By: HP and Intel ®     Published Date: May 02, 2013
It is very clear that datacenter managers need, in addition to server virtualization, the virtualization, pooling, and management of all the other resources that interoperate with their VMs. They require virtualized network interconnects and storage. They also need the tools to manage and automate these converged IT assets as an integrated datacenter system. This more agile system is the key to enabling the shift to a cloud-based infrastructure IT delivery model. Solution providers like HP are now addressing the need for more optimized and agile IT solutions. They are delivering virtualized storage, virtual application network (VAN) infrastructure, and the orchestration software to manage and automate all these ingredients as a single system. Read this whitepaper to learn more.
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data center, virtualization, data center management, automation, agile, storage, van, virtual application network
    
HP and Intel ®
Published By: Five9     Published Date: Apr 29, 2013
Far from being a reason to dismiss a cloud alternative,the increasing complexity of securing both company and customer data is a great reason to consider shifting applications to the cloud.
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five9, cloud, cloud computing, cloud security, cloud alternative, data, securities and exchange commission, customer data
    
Five9
Published By: IBM     Published Date: Apr 23, 2013
Now is the time for the finance organization to step up to the challenges and become a strategic business partner in the deployment of profitability analysis across the enterprise. This requires a fundamental shift—in terms of both vision and execution. Tomorrow’s winners will be the ones that are not content simply to survive this economic onslaught, but work to emerge nimble enough to thrive. Profitability analysis is critical in this context. Read this whitepaper to learn more about profitability analysis and its benefits.
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profitability, analysis, finance, projection, prediction, analytics, automation, metrics
    
IBM
Published By: IBM     Published Date: Apr 23, 2013
When an unpredictable economy brings sudden shifts in revenues, costs, and profits, Software solutions can give Finance the ability to anticipate and adapt. But Finance needs the help of IT. Specifically, Finance needs the help of inspiring IT Managers who can lay out the roadmap that will take Finance from the automation of discrete processes to the broader task of transforming the business to compete successfully in a challenging global economy.
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finance, operations, change management, enterprise
    
IBM
Published By: Salesforce.com     Published Date: Apr 16, 2013
By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT to support with a shrunken website or a screen-scraped application. Rather, mobile is the visible manifestation of a much broader shift to systems of engagement that marry physical context and digital intelligence to deliver service directly into a person's hands. This shift will add value and take cost out of every business service, workflow process, and business application. But mobile engagement will also require wholesale changes to your app design, service delivery, IT skills, technology assets, and even your business model. This report lays out a vision for mobile engagement and introduces the strategic elements developed further in The CIO's Mobile Engagement playbook.
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mobile, smartphones, tablets, engagement, experience, applications
    
Salesforce.com
Published By: Business Software     Published Date: Apr 04, 2013
With the advent of a new globally-based economy, process manufacturers face significant challenges. Rapidly shifting markets, more empowered buyers, increasing regulation, commodity volatility, and margin pressures, and the effects of a credit crunch bring a “new normal” of constant volatility, variability, and variety to today’s landscape. In order to survive, process manufacturers need to become far more flexible, risk aware, and responsive to generate healthy revenues and profits. But above all else, they need to understand the importance of finding the right software application to drive maximum return on their investment. Business-Software.com profiles the leading process manufacturing software vendors in this white paper, download it now!
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top 15 process, manufacturing, software vendors revealed, business-software.com, rapidly shifting markets, increasing regulation commodity
    
Business Software
Published By: MediaPass     Published Date: Apr 02, 2013
Read this paper to understand 3 sudden industry shifts that affect your site’s ability to survive in a changing landscape.
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MediaPass
Published By: NETIQ     Published Date: Mar 12, 2013
Organizations struggle to meet PCI DSS compliance. By investing in the proper standardization tools and automation software, organizations can thrive while shifting resources freed up by a simpler.
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pci dss, compliance, saas, data security, user activity monitoring, it security, security, it management
    
NETIQ
Published By: Arbor     Published Date: Mar 06, 2013
Read this Whitepaper to see the results of Infonetics Research on how the DDoS market is shifting and where it is going.
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ddos, market trends, infonetics, ddos prevention, arbor networks, security, network, intrusion prevention
    
Arbor
Published By: Arbor Networks     Published Date: Mar 06, 2013
Read this Whitepaper to see the results of Infonetics Research on how the DDoS market is shifting and where it is going.
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ddos, cyber attacks, research, enterprise, mobile, cloud, security
    
Arbor Networks
Published By: Interactive Intelligence     Published Date: Feb 28, 2013
Driving to one percent - In this series, we view this phenomenon from a business perspective and how seemingly minor additions, deletions, or shifts can reap substantive results.
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driving to one percent, call analysis, answering machine detection, interactive intelligence, fdcpa compliance
    
Interactive Intelligence
Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
    
Neustar
Published By: Teradata     Published Date: Feb 26, 2013
This survey and research report discusses shifts in the data management landscape and the movement to align data with operational and analytical workloads creating the best possible unified data architecture platform. Read on to learn more.
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big data, survey report, data management, landscape, movement, align data, operational and analytics workloads, business intelligence
    
Teradata
Published By: Jive Software     Published Date: Feb 19, 2013
Social Business represents a fundamental shift in how businesses communicate. Don’t be the last to adopt the biggest innovation in corporate communication since email.
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social business software, social business, employee collaboration, employee productivity, brand loyalty, customer support
    
Jive Software
Published By: Silverpop     Published Date: Feb 04, 2013
For marketers, this digital marketing channel explosion presents some new challenges. It’s time to shift to a new model focused on capturing and responding to comprehensive behavioral data.
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behavior, multichannel, integrated, marketing, data
    
Silverpop
Published By: Citrix Systems     Published Date: Jan 29, 2013
This white paper describes options for a mobile services-focused computing architecture that empowers productivity through work-shifting, consumerization and collaboration.
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ipad, android, tablet, mobility, byo, smartphone, citrix
    
Citrix Systems
Published By: OpenDNS     Published Date: Jan 07, 2013
This whitepaper examines how the dramatic shift toward mobility has impacted IT's ability to effectively secure users, wherever they choose to work. Inside, you'll find advice for securing your users that's both practical and easy to implement.
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security, network security, cloud, mobile, nomadic users
    
OpenDNS
Published By: Red Hat     Published Date: Dec 27, 2012
This CIO paper explores the current landscape shifts to use of a multi-vendor strategy in virtuallzation and the drivers for these shifts. In it we find that open virtualization offers compelling business advantages and more.
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enterprise virtualization, quick pulse, virtualization, diversification
    
Red Hat
Published By: Cleversafe     Published Date: Dec 07, 2012
A new storage method is revolutionizing data management, reducing costs while increasing reliability and security.
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paradigm, shift, digital, storage, revolutionizing
    
Cleversafe
Published By: Cleversafe     Published Date: Dec 07, 2012
The business case for why IT Executives are making a strategic shift from RAID to Information Dispersal
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data, storage, information, digital, growing
    
Cleversafe
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