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Published By: Webtrends     Published Date: Apr 21, 2010
Change the way you approach customer targeting forever. Segments is a new add on to Webtrends Visitor Data Mart that makes building a customer segment drag-and-drop simple. Use it to quickly explore your data and uncover new targeting opportunities. And then easily export your segment to the marketing tool of your choice.
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webtrends, targeting, data mart, marketing tools, segmentation, segments
    
Webtrends
Published By: Zilliant     Published Date: Apr 09, 2010
Learn how a $4.8B distributor overcame resistance-to-change by simply feeding optimized prices through the quoting tools their salespeople were already using --- achieving over 80% adoption and generating 12% more margin-dollars as a result.
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zilliant, optimized prices, pricing intelligence, quotes, quoting tools, price segmentation
    
Zilliant
Published By: Zilliant     Published Date: Apr 08, 2010
Read this paper to learn how one leading manufacturer overcame the challenges of pricing configured products by employing a powerful combination of normalization, scientific segmentation, and software technology.
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zilliant, manufacturing, pricing configured products, normalization, scientific segmentation, software technology, list prices
    
Zilliant
Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona
    
SPSS Inc.
Published By: Net Atlantic     Published Date: Mar 02, 2010
Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, total engagement, email marketing, emarketing, social media, sms automation, churn
    
Net Atlantic
Published By: Flimp Media     Published Date: Jan 21, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
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flimp, b2b, idc, intelligent digital collateral, digital sales, analytics, rich media, social media
    
Flimp Media
Published By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
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webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
    
Webtrends
Published By: PDF Tools     Published Date: Aug 21, 2009
PDF files are prevalent in virtually all market segments worldwide. Most people know and use the term "PDF" but have misconceptions what it can and can't do. The purpose of this White Paper is to explain what PDF actually is and what it's strengths and limitations are.
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content delivery, document management, information management, ebusiness, enterprise software, pdf, portable document format, adobe
    
PDF Tools
Published By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial
    
Junta42
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map
    
Bulldog Solutions
Published By: IBM     Published Date: Jul 09, 2009
This white paper explores requirements engineering and its groundbreaking role in product development and engineering for the industrial segment. It discusses the best practices and benefits of requirements engineering, and how automotive manufacturers can overcome today's quality and cost challenges using those best practices supported by IBM solutions. Learn more today!
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ibm, telelogic, doors, product development, engineering, automotive, rational, oem
    
IBM
Published By: SPSS     Published Date: Jun 30, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs
    
SPSS
Published By: SPSS     Published Date: Jun 30, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
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spss, organic growth, roi, predictive analytics, profitable relationships, predictive enterprise, statistical methods, statistics
    
SPSS
Published By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
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spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database
    
SPSS
Published By: Subrago     Published Date: Apr 30, 2009
The key objective of this white paper is to highlight the key issues and discuss processes and controls required to build a high performing IT support organization.
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it support, subrago, it costs, customer transaction, high performing it support, it dependency, tolerance level, production services
    
Subrago
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs
    
SPSS, Inc.
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
Tags : 
spss, organic growth, roi, predictive analytics, profitable relationships, predictive enterprise, statistical methods, statistics
    
SPSS, Inc.
Published By: SPSS Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
Tags : 
spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs
    
SPSS Inc.
Published By: Trading Concepts     Published Date: Feb 24, 2009
Virtualization is a revolutionary technology that has emerged as one of the hottest trends in the IT segment. If you are not already leveraging the server virtualization wave as a means to deploy cost effective Disaster Recovery, then use this paper as a catalyst to transform your business today: virtualization enables greater efficiencies, faster application and data recovery, and overall cost savings.
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inmage, dr scout, server virtualization, disaster recovery, continuous data protection, cdp, recovery point objectives, rpo
    
Trading Concepts
Published By: OneSource     Published Date: Jan 29, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
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sales intelligence, crm, sfa, leads, pipeline, industry news, trigger events, segmentation
    
OneSource
Published By: Orbitform Group     Published Date: Jan 07, 2009
Today, resistance welding takes many forms across numerous applications in diverse market seg-ments. While each company must decide the most efficient welding technology for its various operations, the parameters that govern such decisions often change, sometimes rather quickly over short time intervals. This means decision makers must constantly monitor welding processes to ensure the right technology is applied to each application and done so in a cost effective manner.
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orbitform, welding process control, resistance welding, welding technology, wlan, wan
    
Orbitform Group
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
    
Neolane, Inc.
Published By: SyberWorks     Published Date: Oct 21, 2008
Claudia Innes, Corporate Marketing Director for Fairchild Semiconductor, Inc. discusses their use of the SyberWorks Hosted e-Learning Solution to create a marketing-information portal to provide marketing and performance support for their sales staff, sales engineers, partners, and distributors in the power-supply segment.
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syberworks, e-learning, elearning, performance support, learning management systems, learning management system, e-learning, web based training
    
SyberWorks
Published By: IBM     Published Date: Sep 18, 2008
When bound to regulation and compliance, process manufacturers find opportunities to grow through enterprise resource planning (ERP). However, 50% of process manufacturers execute non-integrated ERP strategies. This Aberdeen Group research study reveals best practices to help you adapt or select an ERP vendor that improves your business performance.
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erp, enterprise resource planning, cindy jutras, process, process industry, chemical, food and beverage, food
    
IBM
Published By: Sportgenic     Published Date: Jul 24, 2008
This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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ad networks, sportgenic, catalyst, catalyst sf
    
Sportgenic
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