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Published By: Adobe     Published Date: Sep 23, 2019
This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot: - manage prospects by connecting leads and accounts on every channel - align your sales and marketing teams with integrated sales applications - understand, prove, and optimize your marketing efforts with measurement and attribution tools
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an environment of success. Learn how to do the following: - generate more leads by adopting a more holistic view of the sales funnel - boost collaboration by implementing a commission structure into your marketing department - create internal service-level agreements to streamline process and develop accountability
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
IDC surveyed users of Adobe Experience Manager Sites and found substantial ROI WHY SHOULD THE TARGET AUDIENCE CARE? A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. SUPPORTING CONCEPTS: According to IDC's analysis, AEM Sites enables organizations to realize on average annual business value of $3.92 million per organization over three years and a 348% three-year ROI by: — Making the creation and delivery of digital experiences more consistent and streamlined and accelerating time to market for new experiences — Empowering - and increasing the productivity of - employees responsible for digital experiences — Improving the digital customer experiences organizations deliver, thereby increasing engagement levels and generating additional business
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Adobe named a Leader in Forrester's DXP report (Forrester Wave™: Digital Experience Platforms, Q2 2019) Why audience should care: To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place. Supporting concepts: This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year. One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow. Adobe continues to expa
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Companies must learn to differentiate themselves to stay ahead. Improved experiences can help you not just sustain but accelerate past the competition. Find out how your business can outperform the competition in The Path of Experience-Driven Commerce. Read the guide to learn how to: - Understand you audience and increase engagement. - Own the omnichannel experience. - Enable business and customer insights.
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Adobe
Published By: AWS     Published Date: Sep 23, 2019
Las ciudades son cada vez más inteligentes y más rápidas. Sin embargo, los servicios de transporte no siempre evolucionan al mismo ritmo. Eso puede cambiar hoy mismo. Con Amazon Web Services (AWS) y nuestro ecosistema de partners, puede emprender un viaje hacia la innovación y la transformación de toda la ciudad. Desde la administración de las señales de tráfico hasta la vigilancia de las intersecciones, pasando por un uso inteligente de los aparcamientos y un sistema de transporte público mejorado, AWS está aquí para ayudarle a poner en marcha su proyecto, proporcionándole la escalabilidad y flexibilidad que necesita para hacer realidad sus aspiraciones y mejorar la vida de todos los ciudadanos. Participe en el futuro del transporte con AWS y únase a las ciudades más sensacionales del mundo
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AWS
Published By: AWS     Published Date: Sep 23, 2019
Un cambio rápido está en marcha en el mundo del gobierno digital. Este cambio no solo está siendo impulsado por los avances de la tecnología, sino también por una comunidad unificada por nuevas formas de pensar, ideas audaces y soluciones costeables y escalables. En apoyo a esta nueva y brillante era de innovación, Amazon Web Services (AWS) está ayudando a dar vida a estas visiones. Desde proyectos que impulsan el turismo a través de datos, hasta asegurar que los pronósticos meteorológicos siempre sean accesibles; pasando por encontrar nuevos hogares para huérfanos refugiados, hasta asegurar que los resultados electorales no saturen sitios web, y mucho más. Al beneficiarnos de las regiones de AWS, estamos ayudando a muchos de los pensadores, creadores y constructores más ambiciosos del sector público a hacer realidad sus ideas. Para innovar. Para inspirar a otros. Y para seguir construyendo. Descubra hoy el futuro del gobierno digital en la nube.
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AWS
Published By: HERE Technologies     Published Date: Sep 23, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 23, 2019
While the retail industry has made great stri des in understanding the online journeys of consumers, it has been difficult to observe and analyze their wh ereabouts and movements offline . Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move ar ound ever - changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence ca n bring a wide range of benefits to the entire retail industry : data - driven audience segmentation, real - time location targeting, reduced ad - spend, enhanced campaign attribution, and more.
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HERE Technologies
Published By: Simba by Magnitude     Published Date: Sep 20, 2019
Despite the thousands of MarTech solutionsavailable today, we’re stillmissing a comprehensive, connected view of our marketing data.Imagine if we could connect the dots.You know you don’t have the fully integrated picture of your marketing data, but how do you troubleshoot, whom and what should you ask?Here’s a check listof questions and exercises to help you discover your data and process bottlenecks. Are you ready?
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Simba by Magnitude
Published By: Anaplan     Published Date: Sep 19, 2019
Réalisée par Mint Jutras, cette étude analyse la plateforme de planification intégrée d’Anaplan, sa proposition de valeur et ce qui la différencie des solutions du marché. « Le moteur de planification en mode cloud d’Anaplan peut conjuguer les avantages de deux mondes : il est déployé en tant que plateforme suffisamment souple pour s’adapter à vos besoins spécifiques. Mais au delà d’un outil technique, c’est une plateforme métier dont la facilité d’utilisation permet aux utilisateurs dépourvus de compétences techniques de concevoir, de modéliser et de configurer des applis… Cette plateforme métier dispose d’un plan vivant et dynamique qui s’adapte à l’évolution des objectifs et des conditions du marché. L’analyse prédictive renforce cette approche, ce qui permet non seulement d’adapter les plans aux changements lorsqu’ils surviennent, mais également d’anticiper au mieux les évolutions qui se profilent. Voulez-vous en savoir plus ? Téléchargez le rapport dès maintenant.
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Anaplan
Published By: Anaplan     Published Date: Sep 19, 2019
Les consommateurs adoptent de nouvelles méthodes d’achat. Les épais catalogues de vente par correspondance n’ont pas fait long feu. Aujourd’hui, un simple clic est suffisant pour valider notre panier numérique. Pour ne pas être en reste, les entreprises doivent avoir la possibilité de planifier avec précision et en temps réel. C’est pour répondre à ces nouvelles exigences qu’Anaplan a enrichi sa plateforme d’une solution de pilotage numérique de la demande (DDM – Digital Demand Management), selon une approche collaborative conçue pour répondre à la demande omnicanal. Que contient le livre blanc publié par SupplyChainBrain ? • Quel est le rôle du pilotage numérique de la demande sur le marché actuel ? • Concernant le pilotage de la demande, quels sont les avantages d’une approche connectée ?
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Anaplan
Published By: Anaplan     Published Date: Sep 19, 2019
Angesichts eines immer stärker umkämpften Marktes entwickeln vorausschauende Führungskräfte im Vertrieb immer wieder neue Absatzmöglichkeiten und Strategien, um den Wettbewerb hinter sich zu lassen. Anaplan for Sales wurde entwickelt, um die Go-to-Market-Strategie Ihres Unternehmens zu stärken und Sie als Führungskraft im Vertrieb dabei zu unterstützen, die richtigen Entscheidungen zu treffen. Was können Sie in unserem Whitepaper erfahren? • Wie können Sie die notwendige Agilität und Flexibilität im Rahmen Ihrer Vertriebsplanung erreichen? • Warum sollte die Planung für Ihre Go-to-Market-Strategie auf einer einzigen Plattform erfolgen? • Wie kann Ihnen eine moderne, Cloud-basierte Planungslösung dabei helfen, schneller die richtigen Entscheidungen zu treffen?
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Anaplan
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Security analysts have a tougher job than ever. New vulnerabilities and security attacks used to be a monthly occurrence, but now they make the headlines almost every day. It’s become much more difficult to effectively monitor and protect all the data passing through your systems. Automated attacks from bad bots that mimic human behavior have raised the stakes, allowing criminals to have machines do the work for them. Not only that, these bots leave an overwhelming number of alert bells, false positives, and inherent stress in their wake for security practitioners to sift through. Today, you really need a significant edge when combating automated threats launched from all parts of the world. Where to start? With spending less time investigating all that noise in your logs."
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F5 Networks Singapore Pte Ltd
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.1 As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world."
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F5 Networks Singapore Pte Ltd
Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
This paper examines how cities are using cloud technology to address public challenges, using the framework of the global coalition, Smart Cities Council. This framework promotes three core values for smart cities: livability, providing clean, healthy living conditions without pollution and congestion; workability, providing an enabling infrastructure (energy, transportation, internet connectivity) and high-quality jobs; and sustainability, doing so at no cost to future generations, as the Council puts it. This paper proposes a fourth core value, inclusivity: provisioning services to all city residents regardless of their background.
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Amazon Web Services APAC
Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
This document provides information to assist customers who want to use AWS to store or process content containing personal data, in the context of common privacy and data protection considerations. It will help customers understand: the way AWS services operate, including how customers can address security and encrypt their content, the geographic locations where customers can choose to store content, and the respective roles the customer and AWS each play in managing and securing content stored on AWS services.
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Amazon Web Services APAC
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
There is now broad consensus among security professionals that artificial intelligence (AI) technologies can play an important role in reducing cyber risks. Exactly what that role is, however, and how it will evolve over time remains unclear for respondents to a new SANS Institute research study sponsored by BlackBerry Cylance. Opinions varied about the maturity of AI, its benefits and risks, and the baseline requirements for an AI-enabled security solution. Download the report today for the complete survey results and learn: 1) How perceptions of AI vary across industry sectors and organizational roles and responsibilities; 2) How AI technologies compare and contrast with human intelligence; 3) How machine learning is driving advances in the field; 4) What respondents believe to be the greatest risks and benefits of AI; and, 5) The most significant barriers to broader AI adoption.
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BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
“More than 70 percent of cyber attacks target small businesses," according to National Cyber Security Alliance estimates. That’s not surprising when you consider how many small and medium-sized businesses (SMBs) still rely on legacy AV tools despite their repeated failures to stop modern malware, ransomware, and zero-day attacks. Legacy AV is a lose-lose-lose proposition for SMBs. Attacks get through and cause damage. IT staff struggle to keep up with endless signature file updates from their AV vendors. End-users complain about sluggish system performance during scans and signature file updates. Fortunately, next-generation solutions are now available that protect endpoints with artificial intelligence (AI) rather than signatures. Ready to learn more? Then read the new eSecurity Planet executive brief sponsored by BlackBerry Cylance.
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BlackBerry Cylance
Published By: Cisco and NVIDIA Corporation     Published Date: Sep 18, 2019
The modern desktop: Always-on collaboration on every device Today’s workforce is radically changing. Fewer employees are working in traditional office spaces and the number of remote employees has grown exponentially. Everyone is on the same team yet how they all interact and collaborate has been fundamentally altered. The future success of enterprises requires an all-encompassing digital transformation. Creating a seamlessly-connected IT platform with Citrix Workspace and Microsoft Teams gives employees access to the productivity, communication, and collaboration tools they love, helping them excel at their job. Onsite, remote, or on-the-go, they can interact from any location using any device with all corporate data stored securely in the cloud. Plus, IT administrators will love Citrix automated workflows, real-time analytics, and ability to centrally manage and control corporate data
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Cisco and NVIDIA Corporation
Published By: PwC     Published Date: Sep 18, 2019
The traditional payer business model is fast becoming obsolete. Blues organizations that cling to the status quo or business as usual risk jeopardizing their reputations and business, because people are more than patients. Increasingly, employers are driving the growing demand for more solutions to engage customers. In response, healthcare incumbents and new entrants are building solutions to address rising costs and meet consumers’ demands for personalization, price transparency, access, and seamless, simple experiences. Proactive engagement can help your members lead healthier lives while improving outcomes for payers and other players. With 5% of Americans consuming 50% of healthcare costs, identifying and engaging high-risk, high-cost customer segments is essential to sustainability.
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PwC
Published By: Outreach.io     Published Date: Sep 17, 2019
The Navy SEALs — a highly skilled, extremely cohesive unit that can be deployed at a moment's notice to take on the toughest missions. The same tactics and training that make the SEALs so formidable and effective can be applied to your Sales Development team. In this guide, we will teach you how to take your best Sales Development Representatives (SDRs) and turn them into a highly actionable team of world-class prospectors, ready to do battle with the toughest of territories in the most efficient way possible. You'll learn: How to identify your standout SDRs and recruit them for special missions The best ways to measure, adjust and iterate your tactics with every evolution so you can book more qualified meetings and win more deals How to deploy your new SDR SEAL team to not only boost revenue, but to rescue struggling Account Executives
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Outreach.io
Published By: Outreach.io     Published Date: Sep 17, 2019
LinkedIn is the largest social networking platform for business professionals, but utilizing it effectively to build your brand and move the needle for you business is a delicate balance. Many leaders struggle with finding the right balance of building an authentic brand. To help you begin building your brand, establish your voice, and drive business and opportunity for yourself and your team, this guide will answer the following questions about effectively using LinkedIn: Does building my brand help me close deals? How can the platform move the needle for my pipeline? What is proper etiquette when communicating with peers? How do I enable my sales team to incorporate LinkedIn into the outbound efforts? Download today to establish your presence on LinkedIn!
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Outreach.io
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