it strategy

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Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.1 As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world."
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F5 Networks Singapore Pte Ltd
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
There will be a ransomware attack on businesses every 14 seconds by the end of 2019 . Every 40 seconds, one of those attacks will prove successful , with devastating effects ranging from permanent loss of irreplaceable data to life-threatening interruptions to patient care. In years past, expert malware authors packaged up their know-how into costly exploit kits sold on the underground market. Cyber criminals had to recover high upfront costs before launching a campaign and realizing a profit. Today, ransomware-as a-service groups like Satan make it easier than ever before for would-be cyber criminals with minimal technical skills to launch attacks, offering free ransomware toolkits and hands-on help to manage campaigns and extort payments. Read our white paper to learn how CylancePROTECT® prevents Petya, Goldeneye, WannaCry, Satan, and many more from executing, with machine learning models dating back to September 2015, long before the ransomware first appeared in the wild.
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BlackBerry Cylance
Published By: Ricoh     Published Date: Sep 17, 2019
Organizations that digitize their workflows increase their productivity by 40.9% - IDC Business moves fast. The ability for employees to work from anywhere is becoming a major factor in business. With a solid mobility strategy, businesses can enable revenue growth, produce operational savings and enhance productivity. Take a holistic approach to Enterprise Mobility to improve processes, implement the proper technology and provide secure access to information, without disruption to existing processes. GET THE GUIDE NOW
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Ricoh
Published By: SailPoint Technologies     Published Date: Sep 16, 2019
Cybersecurity has been the #1 higher education IT concern for three straight years. Find out why identity plays an integral role in providing easy access to applications and files, while also securing sensitive data. Download the Report
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SailPoint Technologies
Published By: Pure Storage     Published Date: Sep 13, 2019
"Your key to a successful hybrid cloud design Description Enterprise adoption of cloud has become mainstream, with most businesses choosing a hybrid cloud approach. A unified hybrid cloud stitches together on- and off-premises cloud resources so you can benefit from agility and scalability of public cloud while getting the performance, cost and security benefits of private cloud. This paper covers: Why businesses choose a unified hybrid cloud architecture. How you can gain the full benefit of a hybrid infrastructure. How app modernization on/off premises can position you for success. Why the data layer is critical to bridging the cloud divide. Download this 451 Research paper to learn about things to keep in mind when designing a successful cloud strategy.
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Pure Storage
Published By: Kustomer     Published Date: Sep 13, 2019
To succeed in this new era of customer service, retailers must figure out how to personalize the way they connect with customers. Find out why personalizing your support strategy is crucial for your business — and how to do it.
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“customer service”, “customer support”, “customer experience”, “customer service software”, “conversational commerce”, “streamlined customer support”, “streamlined customer service”, “streamlined customer experience”
    
Kustomer
Published By: VMware     Published Date: Sep 12, 2019
IT process automation can seem like a big step, but there are incremental ways to achieve improved efficiency that reduce risk and drive better business outcomes. The proper approach to automation can turbocharge your administrative teams, open new doors and provide the agility to respond to any business need. It’s the key to unlocking the power of cloud, and new service offerings make it more attractive to those looking to build the right IT business strategy for the future.
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VMware
Published By: VMware     Published Date: Sep 12, 2019
cloud is no longer an option — it’s inevitable. But cloud strategies differ extensively, based on the context of your organization and investments. drivers such as industry, risk tolerance, and preparation dictate the pace, scope, and technologies you need. However, every cloud strategy should share key activities. This report guides infrastructure and operations (i&O) pros through forrester’s cloud maturity assessment so they can gauge where their firms are on their journeys and discover which core competencies they need to strengthen or develop to enable their pragmatic cloud reality. This is an update of a previously published report; forrester reviews and revises it periodically for continued relevance and accuracy.
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VMware
Published By: MuleSoft     Published Date: Sep 11, 2019
Artificial intelligence (AI), the internet of things (IoT), and security technologies are set to disrupt every industry in the next decade. To get there, leading organizations like McDonald’s, Uber Eats, and HSBC have built adaptable digital platforms via APIs. In the ebook, MuleSoft founder Ross Mason shares his point of view on how to build a thoughtful API strategy that will help your organization take full advantage of emerging technologies like AI, chatbots, and IoT without compromising on security. Download this ebook to learn: How to unlock AI customer insights with an API strategy. How to make APIs the bedrock of IoT development. Why zero trust is key to API security in the new API economy.
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MuleSoft
Published By: Anaplan     Published Date: Sep 11, 2019
Faced with an increasingly crowded market, forward-thinking sales leaders are coming up with new ways to sell, and new strategies for pushing past the competition. Anaplan for Sales is designed to empower your organization’s go-to-market strategy and help sales leaders make great decisions. In this paper, you’ll learn how: Managing a go-to-market strategy on a single platform keeps your organization powerful and nimble. A go-to-market strategy is a single entity, not just a collection of disparate parts. Advanced technology helps sales leaders make smarter, more impactful decisions.
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Anaplan
Published By: Anaplan     Published Date: Sep 10, 2019
Faced with an increasingly crowded market, forward-thinking sales leaders are coming up with new ways to sell, and new strategies for pushing past the competition. Anaplan for Sales is designed to empower your organization’s go-to-market strategy and help sales leaders make great decisions. In this paper, you’ll learn how: Managing a go-to-market strategy on a single platform keeps your organization powerful and nimble. A go-to-market strategy is a single entity, not just a collection of disparate parts. Advanced technology helps sales leaders make smarter, more impactful decisions.
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Anaplan
Published By: MuleSoft     Published Date: Sep 09, 2019
Well-designed APIs, created along with a holistic integration strategy with Anypoint Platform, create a seamless omnichannel experience that customers want and businesses need. To deliver a reliable and unified experience more quickly, companies must adopt a new approach that involves an omnichannel architecture. Across industries from healthcare to banking to retail, MuleSoft is powering omnichannel strategies that result in faster time to market, improved customer satisfaction, and increased revenue. Watch this webinar, including a demo, to learn how to: Take an API-led approach to omnichannel that enables companies to deliver a unified experience 5x faster Leverage Anypoint Exchange to enable consistency by design through the reuse of integration assets across channels, translating to a consistent experience for your customers Prepare for the future (and future channels) with support for different deployment models with a single, unified platform Presented by: John Withers, Produ
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MuleSoft
Published By: MuleSoft     Published Date: Sep 09, 2019
Digital transformation is something that everybody wants to achieve, but not everyone can define. In this webinar, Accenture managing director Davinder Gautam and MuleSoft founder Ross Mason will discuss the problems CIOs are facing in planning and executing their digital transformation strategies as well as solutions to closing the IT delivery gap and achieving their goals. Attendees will learn: What are the obstacles getting in the way of achieving digital transformation? Strategies to end the misalignment of business and IT on digital initiatives A roadmap to closing the IT delivery gap Presented by: Davinder Gautam, Managing Director, Accenture Ross Mason, Founder and VP Product Strategy, MuleSoft
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MuleSoft
Published By: MuleSoft     Published Date: Sep 09, 2019
ABB leads one of the most complex industries on the planet; one that is under intense transformation. They are succeeding by using digital technology to fast track their supply chain and manufacturing process. Watch this webinar to learn how ABB is accelerating digital transformation through an API strategy with MuleSoft. Key takeaways How ABB leverages reusability and automation to streamline their complex manufacturing processes. Why MuleSoft's C4E (Center for Enablement) is a perfect fit for ABB. How ABB drives digital innovation through the adoption of API-led connectivity. Presented by: Szymon Myslinski, Global IT Department Manager for Innovation, ABB Gabriel Rauchenbichler, DACH Marketing Lead, MuleSoft
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MuleSoft
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 09, 2019
Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.¹ As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world.
Tags : 
    
F5 Networks Singapore Pte Ltd
Published By: Infosys     Published Date: Sep 05, 2019
In today's hyperconnected and digitized world, cybersecurity has become an important strategic imperative owing to the sophistication of cybercrime. Digital businesses require complex and distributed interactions among people, applications and data - on premise, off-premise, on mobile devices and in the cloud. The result is an increase in the attack surfaces that are hard to protect and defend. As the perimeter continues to diminish, visibility into the environment gets tougher. Operational Technology (OT) and the Internet of Things (IoT) massively expand the scope of security strategy and operations. When a massively distributed fleet of autonomous devices that can make decisions is combined, directly affecting the physical state of people and things, there is a considerable risk to manage. This issue is not limited to the chief information security officer (CISO) but needs the involvement and sponsorship of the leadership and the board.
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Infosys
Published By: KPMG     Published Date: Sep 04, 2019
Banking is rapidly being transformed by one, distinct theme: digital technology. For those leading the charge, there is no longer a distinction between a business strategy and a technology strategy. There is just strategy driven by technology and the client needs it will evolve to continually meet. In this new world, upgrading existing operations and making legacy systems fit new challenges is not going to be enough. To succeed, banks need to become future-ready, connected enterprises, backed by a new type of technology and operating model that is nimble enough to adapt to new challenges and growth opportunities.
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KPMG
Published By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: Gigamon     Published Date: Sep 03, 2019
Banking institutions worldwide are expanding their digital capabilities to meet evolving customer expectations and keep pace with new digital banking trends. As financial services firms increasingly embrace a multicloud strategy to achieve greater agility and cost savings, pervasive visibility across data centres and cloud environments is paramount to meet evolving security and compliance requirements.
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Gigamon
Published By: Cisco Umbrella EMEA     Published Date: Sep 02, 2019
"Cloud applications provide scale and cost benefits over legacy on-premises solutions. With more users going direct-to-internet from any device, the risk increases when users bypass security controls. We can help you reduce this risk across all of your cloud and on-premises applications with a zero-trust strategy that validates devices and domains, not just user credentials. See why thousands of customers rely on Duo and Cisco Umbrella to reduce the risks of data breaches and improve security. Don’t miss this best-practices discussion focused on the key role DNS and access control play in your zero-trust security strategy. Attendees will learn how to: ? Reduce the risk of phishing attacks and compromised credentials ? Improve speed-to-security across all your cloud applications ? Extend security on and off-network without sacrificing usability"
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Cisco Umbrella EMEA
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