digital persona

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Published By: IBM APAC     Published Date: Sep 30, 2019
Digital technology is changing the financial services industry rapidly with automated process, AI insights, customized experiences, new operating models and next generation applications. In such a scenario how should banks innovate and stay ahead of the game? This e-book will provide you the best strategies and recommendations for modernizing your IT infrastructure and operations. You’ll learn how to lead disruption and manage rapid change for your bank, its operations and its customers. Here are the five key takeaways: • Personalize customer experiences by maximizing your data • Borrow strategies from open banking and new business models • Step up your security game • Drive innovation from the inside out • Design an agile infrastructure to support participation in new digital marketplaces Find out more in the e-book.
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IBM APAC
Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Will this trend continue? To predict the future let’s first review how we got here.
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Group M_IBM Q4'19
Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Adobe is a leader in personalization engines, according to Gartner. Why Should the Target Audience Care? Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use. Supporting Concepts Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. KEY POINTS PROVIDED AS GUIDELINES Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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Adobe
Published By: Lenovo UK     Published Date: Sep 10, 2019
¿Sabes por dónde corres más peligro? En la carrera por adelantarte a la competencia y transformar digitalmente tu empresa, surgen nuevas amenazas. Con ThinkShield de Lenovo tienes una solución completa y totalmente personalizable que protege tu negocio de forma integral. ¿Sabías que se necesitan 23 días de media para recuperarse de un ataque de ransomware1? Averigua por qué la seguridad informática es lo más importante, y punto. Descarga nuestra guía de soluciones > 1 IBM: 2017 Global CODB Report Final (en inglés) v
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
¿Sabes por dónde corres más peligro? En la carrera por adelantarte a la competencia y transformar digitalmente tu empresa, surgen nuevas amenazas. Con ThinkShield de Lenovo tienes una solución completa y totalmente personalizable que protege tu negocio de forma integral. El coste medio de una filtración de datos es de más de 4 millones de dólares. Descubre cómo afecta a tu crecimiento invertir en seguridad. Descarga la infografía >
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
¿Sabes por dónde corres más peligro? En la carrera por adelantarte a la competencia y transformar digitalmente tu empresa, surgen nuevas amenazas. Con ThinkShield de Lenovo tienes una solución completa y totalmente personalizable que protege tu negocio de forma integral. Un 48 % de las filtraciones se deben a errores humanos2. Averigua cómo proteger tu negocio de los despistes de tus empleados. Descarga nuestra guía informativa > 2 Kaspersky: «Guía práctica de seguridad de TI para pequeñas empresas». https://go.kaspersky.com/rs/802-IJN-240/images/Small_Business_Practical_Guide.pdf?aliId=466030355 [Nota: Falta la ese de «Kaspersky» en el texto de la guía informativa. ]
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
Sai identificare le tue aree più a rischio? Competere sul mercato e attuare la trasformazione digitale dell'azienda comporta la gestione di nuove minacce. Con ThinkShield di Lenovo hai una soluzione completa e realmente personalizzabile che protegge il tuo business a 360°. Servono in media 23 giorni per riemergere da un attacco ransomware1, scopri perché una soluzione di sicurezza IT è la risposta a questo problema. Scarica la guida alle soluzioni > 1 IBM: 2017 Global CODB Report Final (
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
Sai identificare le tue aree più a rischio? Competere sul mercato e attuare la trasformazione digitale dell'azienda comporta la gestione di nuove minacce. Con ThinkShield di Lenovo hai una soluzione completa e realmente personalizzabile che protegge il tuo business a 360°. Il costo medio di una violazione dei dati è di oltre 4 milioni di dollari, scopri perché gli investimenti in sicurezza garantiscono crescita alla tua azienda. Scarica l'infografica >
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
Sai identificare le tue aree più a rischio? Competere sul mercato e attuare la trasformazione digitale dell'azienda comporta la gestione di nuove minacce. Con ThinkShield di Lenovo hai una soluzione completa e realmente personalizzabile che protegge il tuo business a 360°. Considerando che il 48% delle violazioni è causato da errori umani2, come proteggere il tuo business dagli errori dei dipendenti? Scarica la guida informativa > 2 Kaspersky: "Small Business IT Security Practical Guide" https://go.kaspersky.com/rs/802-IJN-240/images/Small_Business_Practical_Guide.pdf?aliId=466030355 p[Nota: nella guida informativa manca una s in Kaspersky nelle informazioni sulle fonti]
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Lenovo UK
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Experian     Published Date: Aug 29, 2019
As organizations and consumers increasingly interact over digital channels, both parties must find ways to establish mutual trust. Experian’s Global Identity and Fraud Report Asia-Pacific (APAC) edition highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers, the report found that majority (71%) value ‘security’ as the most important element of an online experience, followed by ‘convenience’ (20%) and ‘personalisation’ (9%). Download the complete 2019 Asia-Pacific Identity and Fraud Report for more details.
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Experian
Published By: The Economist Group     Published Date: Aug 28, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
Published By: The Economist Group     Published Date: Aug 22, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
Published By: InMoment     Published Date: Aug 08, 2019
According to research from Digital Banking Report2, FinServ organizations must focus on five crucial CX priorities in order to meet the needs of their evolving clients: -Digital Experience Enhancement -Advanced Analytics for Personalization -Omnichannel Engagement -Proactive Sales and Advisory -Lifetime Engagement
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InMoment
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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Akamai Technologies
Published By: Infosys     Published Date: Jul 02, 2019
Today’s workforce comprises growing numbers of digital natives who thrive on immersive and personalized digital experiences. Employee digital dexterity is an essential element of the next-generation workforce, which aligns well with our philosophy at Infosys. We developed this thought leadership paper in association with Gartner to highlight how Infosys Wingspan can help companies navigate their next in terms of transforming their workforce to be ready for tomorrow, by embarking on a journey from talent transformation to digital change management.
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Infosys
Published By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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Adobe
Published By: Darktrace     Published Date: Jun 21, 2019
Cyber-attacks targeting technology and telecommunications firms represent the most significant threat to their sensitive customer data and invaluable intellectual property. When successful, such attacks cost these firms dearly, not only in terms of immediate loss of revenue but also in the form of subsequent reputational damage. Technology firms that provide digital services or house vast quantities of user information are particularly at risk, as demonstrated in the Uber breach that exposed the personal information of more than 25 million users. Regulations around personal data, such as GDPR, increasingly require technology firms to adopt a robust cyber defense strategy that can detect cyber-threats at an early stage. Cyber-attacks aimed at technology firms with lucrative IP have also become a fact of life in the Information Age. Often perpetrated by nation-state actors with advanced capabilities, these attacks are now remarkably subtle and stealthy, with some of the latest examples b
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Darktrace
Published By: F5 Networks Singapore Pte Ltd     Published Date: Jun 18, 2019
In today's digitalized economy, web applications and the browsers that connect to them predominantly rely on the Secure Socket Layer (SSL) and Transport Layer Security (TLS) protocols to encrypt sensitive business information and personally identifiable information (PII) – such as customers’ credit card details, user account passwords, corporate sales and payroll data, etc. – before sending them securely over the internet. SSL/TLS encryption ensures information transmitted over the internet through e-mails, e-commerce and online banking transactions and a myriad of cloud and online services are kept secure.
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F5 Networks Singapore Pte Ltd
Published By: Group M_IBM Q2'19     Published Date: Jun 10, 2019
In the era of individual-centered economy, customers are demanding faster, more personalized services. To deliver these services, successful organizations realize the benefits of accurate and trusted master data. And in today's always on society, companies can no longer afford to allow downtime for maintenance and scheduled upgrades for these services and the supporting applications. With low latency capabilities in IBM InfoSphere Master Data Management designed to easily connect to applications in a zero-downtime environment, the highest demands for user interactions can now be realized. As a result, businesses can therefore take the next step in their digital transformation initiatives to truly drive personalized differentiated customer experiences to separate themselves in today's crowded marketplace. View this webinar to discover how IBM MDM puts these capabilities within easy reach. The webinar will: Reveal how these capabilities are being delivered on-premise and on t
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Group M_IBM Q2'19
Published By: HP Inc.     Published Date: May 29, 2019
HP SmartStream Designer is a powerful, easy-to-use variable data printing (VDP) tool enabling users of HP Indigo and other HP digital presses to create sophisticated high-value jobs and personalized campaigns. A software plug-in for Adobe® InDesign® or Adobe Illustrator®, HP SmartStream Designer makes it possible to personalize any job with images, text and designs, for maximum impact. It has an easy to-use interface and can be easily integrated with over a dozen third-party dynamic applications. It also features rich database logic and preflight capabilities.
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HP Inc.
Published By: HP Inc.     Published Date: May 20, 2019
HP SmartStream Designer is a powerful, easy-to-use variable data printing (VDP) tool enabling users of HP Indigo and other HP digital presses to create sophisticated high-value jobs and personalized campaigns. A software plug-in for Adobe® InDesign® or Adobe Illustrator®, HP SmartStream Designer makes it possible to personalize any job with images, text and designs, for maximum impact. It has an easy to-use interface and can be easily integrated with over a dozen third-party dynamic applications. It also features rich database logic and preflight capabilities.
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HP Inc.
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
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