campaign performance

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Published By: HERE Technologies     Published Date: Aug 08, 2019
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Moxie     Published Date: Oct 18, 2018
Achieve your campaign performance goals by successfully mapping campaigns to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, engage your customers throughout their online journey. By mapping campaigns to customer engagements, digital channels are used to help guide customers to conversion through a campaign centered approach.
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customer engagement, engagement, planner, digital, templates, campaigns, marketing, digital, digital marketing, conversion, ecommerce
    
Moxie
Published By: HERE Technologies     Published Date: Sep 26, 2018
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential. To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often. To find out more download this paper today.
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HERE Technologies
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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Oath
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
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campaign performance, customer relationship, customer interaction, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
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campaign performance, customer relationship, customer interaction, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
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campaign performance, customer relationship, customer interaction, customer engagement
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged.
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adobe, marketing, campaign, multi channel, customer interaction, engagement
    
Adobe
Published By: CEB     Published Date: Nov 03, 2015
Advertising costs are soaring, while reach is plummeting. As a result, concerned marketers are reviewing their advertising spend. In fact, more spend is being questioned now than in the last three years combined. We analyzed over 250 marcomm initiatives from around the world to see what sets the best campaigns apart. Download “Replicating High-Performing Marcomms”, to learn the key components to build a winning campaign.
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marketing, communications, advertising, spend, media costs, advertising channels, agency spend, roi, b2c, campaigns, high-performing, marcomm performance, disruptive campaigns, marketing tools
    
CEB
Published By: Act-On     Published Date: Oct 09, 2015
As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
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reachmail, marketing, marketing plan, developing a marketing plan, effective marketing plan, successful marketing plan
    
Act-On
Published By: eDataSource     Published Date: Apr 07, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
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inbox placement, email marketing, email marketing roi, real time email marketing
    
eDataSource
Published By: Quantcast     Published Date: Feb 13, 2015
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness. We conducted our own research and found that viewability is becoming a reality for improved campaign performance.
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display advertising, display viewability, advertising ecosystem
    
Quantcast
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement
    
AdRoll
Published By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
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Impact Radius
Published By: ClickMail Marketing     Published Date: Sep 23, 2014
This guide gives email marketers a CTO’s perspective on the six ESP customizations that do the most to drive superior email campaign performance.
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clickmail, clickmail marketing, email marketing, email service provider, esp, email marketers, esp customization, email campaign, email campaign performance
    
ClickMail Marketing
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
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integration, key functionality, marketing teams, campaign performance, efficient lead management, improved sales intelligence, better tracking
    
Salesforce Pardot
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating these two systems, it’s important that you understand the benefits this will provide and the steps that will be required for implementation. So, let’s get started!
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pardot, roi, sales alignment, integration, generation efforts, marketing tool, implementation
    
Salesforce Pardot
Published By: Resonate Insights     Published Date: Sep 05, 2014
Direct targeting of consumers based on their motivations increased message relevance.
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direct targeting, purchase motivations, campaign performance
    
Resonate Insights
Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies, digital target, behavioral targeting online, targeted online advertising, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, retail marketing ideas
    
Semcasting
Published By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
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adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns, digital media, optimisation of media activity, online display, paid research, campaign performance, business imperatives, disparate ownership, outsourced to agency
    
Adobe
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm
    
IBM
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