seg

Results 351 - 375 of 536Sort Results By: Published Date | Title | Company Name
Published By: Oracle     Published Date: Feb 03, 2012
Delivering a Unique Online Experience for Segments, Regions, and Brands: Knowing When to Use Personalization, Microsites, and Independent Sites - This white paper discusses a range of site implementation options and recommending best practices.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service, software-as-a-service, pms, product management
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
Tags : 
modern marketers, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
Tags : 
marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
Tags : 
conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing engagement in your marketing and how to bring effectively bring these tips and action items to your organization!
Tags : 
engagement, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing conversion in your marketing and how to bring effectively bring these tips and action items to your organization!
Tags : 
targeting, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
Tags : 
conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
Tags : 
marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Mar 09, 2017
En este estudio, IDC trata el tema de las dificultades inherentes asociadas a los planes tradicionales de copia de seguridad de los datos y la dinámica cambiante de las estrategias de protección de datos.
Tags : 
    
Oracle
Published By: Oracle     Published Date: Feb 28, 2018
Per avere successo nella realtà competitiva di oggi, le aziende devono svincolarsi dai limiti imposti dall’infrastruttura IT legacy. L’acquisto di hardware e la manutenzione di enormi data center per l’esecuzione dei sistemi informatici appartengono al passato: la gestione e la manutenzione dell’infrastruttura sono semplicemente troppo costose. Un recente sondaggio di Gartner ha rivelato che oltre l’80% dei CIO ritiene che l’Infrastructure-as-a-Service (IaaS) sia un’opzione perseguibile e il 10% degli stessi già la considera la scelta predefinita per l’infrastruttura. L’utilizzo di un’infrastruttura con un modello di servizio elastico e con pagamento in base al consumo non solo riduce i costi e le preoccupazioni, ma consente inoltre alle organizzazioni IT di dedicarsi all’innovazione per favorire la crescita aziendale.
Tags : 
ampio, accesso, risorse, misurabile, pubblico, privato, ibrido
    
Oracle
Published By: Oracle     Published Date: Dec 11, 2014
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting”
Tags : 
oracle, marketing cloud, targetting, persona-driven communication, segmentation, database transformation
    
Oracle
Published By: Oracle     Published Date: Jan 28, 2015
In the not-too-distant past, a retailer simply had store-level sales data, from which virtually all planning decisions were made. Today, retailers—from grocery to fashion—are bombarded with data that, with the right tools, can help them gain actionable insight into shoppers’ behavior across channels. In this white paper Oracle Retail explains how retailers can accurately measure consumer interest in specific merchandise and apply that knowledge from one channel to the next, thoroughly understand the implications of promotions on specific customers and customer segments, price on product performance, plan channel-specific assortments accordingly, and coordinate the supply chain processes to ensure execution of the cross channel plan.
Tags : 
    
Oracle
Published By: Oracle     Published Date: Jan 28, 2015
Retailers continue to collect this data and many have made good use of it, segmenting and targeting customers and rewarding loyal behavior with discounts and offers. Still, many sense that there’s untapped potential. They’re right. With the cost of data storage plummeting and the capabilities of analytical tools on the rise, this data’s value is set to skyrocket. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
Tags : 
    
Oracle
Published By: Oracle     Published Date: Apr 16, 2018
La velocidad y el volumen de los datos entrantes están dando lugar a una gran demanda en los centros de datos tradicionales, repositorios de datos empresariales y sistemas analíticos. ¿Puede una solución de almacén de datos tradicional en la nube ayudar a los clientes a satisfacer estas demandas? Muchos clientes están comprobando el valor de los repositorios de datos en la nube a través de entornos “de prueba”, repositorios de datos según el área de negocios y respaldos de base de datos.
Tags : 
clientes, trasladan, sus, data, warehouses
    
Oracle
Published By: Oracle     Published Date: Apr 16, 2018
Lançado no Oracle Open World 2017, o Oracle Autonomous Database Cloud utiliza um revolucionário modelo de machine learning para habilitar a automação que elimina erros humanos e ajustes manuais, resultando em alto desempenho, disponibilidade de armazenamento e segurança a um custo muito mais baixo. Saiba como ele funciona e por que adotá-lo!
Tags : 
proxima, geracao, banco, dados, lider, setor, acaba
    
Oracle
Published By: Oracle     Published Date: Apr 16, 2018
Oracle Autonomus Database Cloud, lanzada en el Oracle Open World 2017, usa un revolucionario modelo de machine learning que elimina el error humano y los ajustes manuales, para habilitar un alto rendimiento, seguridad y disponibilidad sin precedentes a un costo mucho más bajo. ¡Aprende cómo funciona y por qué adoptarlo!
Tags : 
esta, aqui, nueva, generacion, bases, datos, lider, industria
    
Oracle
Published By: Oracle     Published Date: Apr 16, 2018
À medida que a popularidade da nuvem aumentou, cresceu também o número de soluções e fornecedores. No entanto, muitas organizações não têm uma estratégia coerente para inserir o modelo de nuvem em seus data centers. Com tantas opções de nuvem para escolher, como os líderes de TI podem decidir qual é o melhor caminho a seguir para sua organização – especialmente quando há prioridades conflitantes entre os diferentes usuários de negócios?
Tags : 
como, desenvolver, estrategia, nuvem
    
Oracle
Published By: Oracle     Published Date: Apr 16, 2018
A medida que ha aumentado la popularidad de la nube, también ha aumentado el número de soluciones y proveedores. Pero aún así, muchas organizaciones carecen de una estrategia coherente para llevar el modelo de la nube a sus data centers. Con tantas opciones en la nube para elegir, ¿cómo pueden los líderes de TI decidir sobre la mejor opción a seguir para su organización, especialmente cuando hay prioridades contradictorias entre los diferentes usuarios?
Tags : 
como, desarrollar, estrategia, nube
    
Oracle
Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
Tags : 
    
Oracle
Start   Previous    8 9 10 11 12 13 14 15 16 17 18 19 20 21 22    Next    End
Search      
Already a subscriber? Log in here
Please note you must now log in with your email address and password.