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Published By: IBM     Published Date: Sep 08, 2015
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
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banking, finance, customer engagement, analytics, insights, segmentation
    
IBM
Published By: IBM     Published Date: Feb 26, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster. "
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ibm, watson engagement advisor, analytics, customer service
    
IBM
Published By: IBM     Published Date: Apr 04, 2016
The right identity governance and administration solution can help you control access risks and segregation-of-duties violations. It can help you manage user roles, access policies and risk - so you can apply and enforce appropriate levels of access across your enterprise.
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ibm, data security, risk management, data management
    
IBM
Published By: IBM     Published Date: Apr 27, 2016
When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster.
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ibm, ibm watson, watson engagement advisor, customer service, customer relations, customer engagement
    
IBM
Published By: IBM     Published Date: Apr 27, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster."
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ibm, ibm watson, watson engagement advisor, customer engagement, millennial, millennial generation, customer experience
    
IBM
Published By: IBM     Published Date: Mar 29, 2017
To learn more about how SaaS is helping companies gain competitive advantage as opposed to simply reducing costs, we segmented survey respondents into three groups: • Pacesetters, who have the highest level of SaaS adoption and are gaining competitive advantage through their broad efforts • Challengers, who have adopted SaaS more narrowly but are gaining competitive advantage through the SaaS deployments they do have • Chasers, who have been slower to adopt SaaS and gain competitive advantage through its use Download now to learn more!
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ibm, software, competitive advantage, cloud, saas, pacesetters, chasers
    
IBM
Published By: IBM     Published Date: Jul 19, 2016
Learn new ways of analyzing digitally connected customers-from dynamic segmentation to the use of advanced analytics. With predictive tools, banks can analyze transactions and spending behavior to better understand customer needs, anticipate life events, and provide a unique experience.
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ibm, banking, finance, consumer insights, business intelligence, business anlytics
    
IBM
Published By: IBM     Published Date: Sep 15, 2016
This webcast session will discuss and demonstrate a new set of mobile capabilities within the IBM Digital Experience portfolio. These exciting new capabilities enable the line of business to work hand in hand with mobile app developers to deliver personal, adaptive, and relevant content to hybrid or native mobile applications. Come see how a new content authoring experience brings workflow, segmentation, and mobile notifications together to help drive the right mobile app experience for your users.
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ibm, commerce, mobile, apps, mobile app, ibm digital experience portfolio
    
IBM
Published By: IBM     Published Date: Jan 09, 2017
Learn about the security and compliance vulnerabilities of governing identities and segregating access with the concept of roles, and discover how governing at the entitlement level can improve access control. Discover how to automate controls and reporting, and manage orphan accounts to ensure that former users don’t retain access after they leave the organization. IBM Security Identity Governance and Intelligence gives you better control over access with visibility into entitlements - not just roles.
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ibm, security, identity governance and intelligence, identity governance, entitlements, compliance
    
IBM
Published By: IBM     Published Date: Mar 30, 2017
To learn more about how SaaS is helping companies gain competitive advantage as opposed to simply reducing costs, we segmented survey respondents into three groups: • Pacesetters, who have the highest level of SaaS adoption and are gaining competitive advantage through their broad efforts • Challengers, who have adopted SaaS more narrowly but are gaining competitive advantage through the SaaS deployments they do have • Chasers, who have been slower to adopt SaaS and gain competitive advantage through its use Download now to learn more!
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ibm, software, competitive advantage, cloud, saas, pacesetters, chasers
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: iKnowtion     Published Date: Sep 14, 2010
The terms "customer segmentation" and "customer predictive modeling" are often used interchangeably, however, they're very different and support different business objectives. This paper explains why both are required to effectively compete in today's customer-centric marketing landscape.
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crm strategies, customer intelligence, marketing analytics, customer development, marketing effectiveness, iknowtion, segmentation, modeling, predictive modeling, customer centric, targeted, roi
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights, frameworks, profitability, marketing analytics, iknowtion, segmentation
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
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crm strategies, market segments, customer mapping, profitability, value propositions, financial services, marketing strategies, analytics, iknowtion
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
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customer intelligence, customer loyalty, customer profiling, lifecycle analysis, segmentation, crm, retail strategies, data analysis, customer intelligence, marketing analytics, iknowtion
    
iKnowtion
Published By: Infinidat EMEA     Published Date: May 15, 2019
2017 no fue un año fácil para los CIO/CISO, y 2018 tampoco da muestras de serlo. Con tantas brechas en los datos acaecidas tan solo en 2017 y capaces de acabar con la carrera de cualquiera, (Equifax, Uber, Yahoo son algunos ejemplos), y los requisitos normativos reforzados a nivel mundial, los CIO/ CISO tienen la responsabilidad corporativa de replantearse su enfoque sobre la seguridad de los datos.
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: May 15, 2019
Il 2017 non è stato un anno facile per essere un CIO / CISO e il 2018 non sembra mostrare alcun segno di miglioramento in tal senso. Con così tante violazioni di dati in grado di rovinare un’intera carriera nel solo 2017 (Equifax, Uber, Yahoo per citare solo alcuni casi) e con requisiti normativi più rigorosi in tutto il mondo, i CIO / CISO hanno la responsabilità societaria di rivedere il loro approccio alla sicurezza dei dati.
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: Oct 10, 2019
Il 2017 non è stato un anno facile per essere un CIO / CISO e il 2018 non sembra mostrare alcun segno di miglioramento in tal senso. Con così tante violazioni di dati in grado di rovinare un’intera carriera nel solo 2017 (Equifax, Uber, Yahoo per citare solo alcuni casi) e con requisiti normativi più rigorosi in tutto il mondo, i CIO / CISO hanno la responsabilità societaria di rivedere il loro approccio alla sicurezza dei dati.
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: Oct 10, 2019
2017 no fue un año fácil para los CIO/CISO, y 2018 tampoco da muestras de serlo. Con tantas brechas en los datos acaecidas tan solo en 2017 y capaces de acabar con la carrera de cualquiera, (Equifax, Uber, Yahoo son algunos ejemplos), y los requisitos normativos reforzados a nivel mundial, los CIO/ CISO tienen la responsabilidad corporativa de replantearse su enfoque sobre la seguridad de los datos.
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Infinidat EMEA
Published By: Infor     Published Date: Jun 13, 2017
El retorno de la inversión de la digitalización se puede acelerar reduciendo costes o aumentando ingresos. Según se detalla en «El próximo gran paso en fabricación: construir un Ecosistema industrial digital», casi dos terceras partes de los fabricantes esperan que las tecnologías de fabricación digitales, les ayuden a reducir los gastos generales al menos en un 11%.
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Infor
Published By: Intel     Published Date: Dec 13, 2018
In today’s world, advanced vision technologies is shaping the next era of Internet of Things. However, gathering streaming video data is insufficient. It needs to be timely and accessible in near-real time, analyzed, indexed, classified and searchable to inform strategy—while remaining cost-effective. Smart cities and manufacturing are prime examples where complexities and opportunities have been enabled by vision, IoT and AI solutions through automatic meter reading (AMR), image classification and segmentation, automated optical inspection (AOI), defect classification, traffic management solution—just to name a few. Together, ADLINK, Touch Cloud, and Intel provide a turnkey AI engine to assist in data analytics, detection, classification, and prediction for a wide range of use cases across a broad spectrum of sectors. Learn more about how the Touch Cloud AI brings cost savings, operational efficiency and a more reliable, actionable intelligence at the edge with transformative insi
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Intel
Published By: Interactive Intelligence     Published Date: Nov 10, 2010
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.
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interactive intelligence, ibm, customer service strategy, marketing segment, crm, cebp
    
Interactive Intelligence
Published By: Intercom     Published Date: Oct 08, 2015
An effective messaging strategy means targeting the right users with the right message at the right time and place. Failing to do so leads to customers mentally, or literally, unsubscribing from you. From the makers of Intercom, a customer communications platform, this book teaches you how to increase customer engagement in three ways: 1. Define the audience for your message by segmenting users according to behavior and action. 2. Craft a message for maximum impact; what voice, tone, format, and language to use. 3. Discern the right way and the right time for a message and know what you can do to ensure it is received in the most appropriate setting and in the most appropriate context.
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customer onboarding software, user engagement, in-product communication, in-product messaging, onboarding software, customer engagement software
    
Intercom
Published By: Iron Mountain     Published Date: Jun 04, 2015
Este concepto proporciona una estrategia completa y de colaboración para ayudar a las empresas a optimizar el valor de la información y limitar el riesgo en todas las fases, desde la creación inicial de los documentos e información hasta su fin de vida y destrucción segura.
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Iron Mountain
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