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Published By: Absolute Software     Published Date: May 31, 2016
The US healthcare industry has historically lagged behind others in the maturity of security capabilities, only recently catching up on data security and privacy in response to HIPAA. But there is a wide range of other mounting risks unique to healthcare that S&R pros in healthcare can’t ignore — greater regulatory pressure, increasing targeted attacks, the frightening uncertainty of IoT security, and global economic pressures. This report outlines the most important security capabilities for security leaders in this sector to implement in the face of these challenges.
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healthcare, security capabilities, data security, best practices, security
    
Absolute Software
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
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acquireweb, acquisition email, email marketing, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing
    
AcquireWeb
Published By: Act-On     Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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act-on, webinars, marketing, campaigns, marketing automation, lead generation, lead management, email
    
Act-On
Published By: Act-On     Published Date: Apr 29, 2016
Subject lines can be one of the most important elements of your email program. It’s your first (and maybe your last) impression on your recipients. It’s what determines your email response and engagement. However, many marketers will spend far more time on the content of the email and ignore the importance of the subject line. After all, an awesome email is worthless if it’s never seen. That’s why it’s so important to know how to create amazingly effective subject lines that will get your email opened.
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effectiveness, best practices, business optimization, response, engagement
    
Act-On
Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements.
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madp, mobile applications, response customer requirements
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
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adobe mobile application development
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Yet again we have been blown away by the response to our Digital Trends survey, with almost 13,000 marketers taking part globally. This year’s report, now in its eighth year, gives an annual view of the ‘state of the nation’ of digital, alongside data showing what distinguishes outperforming companies from their peers.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
For everyone who grew up with Disney movies, the song “When You Wish Upon A Star” triggers an immediate emotional response. The strings, brass, woodwinds, and percussion come together and stir memories and longings. Today, the multibillion-dollar Disney brand harnesses a new kind of orchestration to win customers’ hearts—and it’s something that all of us as marketers can learn from.
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Adobe
Published By: ADTRAN     Published Date: Jun 16, 2011
Small and medium enterprises are increasingly upgrading to a UC system, which can improve customer service, streamline product development and speed response to new opportunities. Learn the key steps of UC adoption.
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adtran, telecomm, communication, uc adpotion, ivr application, response time, roi, infrastructure
    
ADTRAN
Published By: Ahead     Published Date: Jan 10, 2019
A January 2018 commissioned study conducted by Forrester Consulting on behalf of ServiceNow How a Representative Organization Resolved Security Incidents 45% Faster This Forrester Study provides a framework and customer example to help readers evaluate the potential financial benefits of investing in ServiceNow Security Operations. To understand and illustrate the benefits, costs, and risks associated with ServiceNow, Forrester interviewed three current Security Operations customers to create a representative organization. This organization: Improved vulnerability response times by 25% Prioritized vulnerabilities 60% faster Achieved 230% ROI Download this study to evaluate the Total Economic Impact of using ServiceNow Security Operations to deliver fast and efficient security response.
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Ahead
Published By: Akamai     Published Date: Jun 14, 2010
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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akamai, travel, site performance, phocuswright, customer experience, usability, travel ecommerce, web load
    
Akamai
Published By: Akamai Technologies     Published Date: Mar 10, 2016
When your Internet-facing network comes under DDoS attack, does your entire organization panic – or does everyone know exactly what to do? Read this whitepaper to learn how to protect network assets, websites, and web applications against DDoS attacks and best practices for adding DDoS mitigation to a corporate incident response plan.
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ddos mitigation, best practices, akamai technology, cyberdefense, cyber security
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
The Games industry is growing at break-neck speed, surpassing growth rates of the Entertainment industry as a whole. Many Games industry players are joining the race to win-over the coveted online games audience. Developing new games that not only draw in audiences, but also keep them engaged is an on-going challenge. Recently we solicited feedback from more than 150 Akamai global games customers to gain industry insights into the challenges and opportunities their faced with each day. We would like to share their responses with you.
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akamai, gaming, audience engagement, game industry, customer feedback
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
96% of users see app performance as important. A fast mobile app helps your app stand out from the rest to attain for the coveted title of “go-to” app. Download this guide to learn: The new benchmark: User expectation of an app’s response time The five key barriers to mobile app performance How to accelerate APIs and optimize image performance without expensive infrastructure or complex development work How advancements in CDN technology beyond basic caching can help improve performance
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mobile, app, performance, barriers
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
96% of users see app performance as important. A fast mobile app helps your app stand out from the rest to attain for the coveted title of “go-to” app. Download this guide to learn: The new benchmark: User expectation of an app’s response time The five key barriers to mobile app performance How to accelerate APIs and optimize image performance without expensive infrastructure or complex development work How advancements in CDN technology beyond basic caching can help improve performance
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mobile, app, performance, barriers
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
96% of users see app performance as important. A fast mobile app helps your app stand out from the rest to attain for the coveted title of “go-to” app. Download this guide to learn: The new benchmark: User expectation of an app’s response time The five key barriers to mobile app performance How to accelerate APIs and optimize image performance without expensive infrastructure or complex development work How advancements in CDN technology beyond basic caching can help improve performance
Tags : 
mobile, app, performance, barriers
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
96% of users see app performance as important. A fast mobile app helps your app stand out from the rest to attain for the coveted title of “go-to” app. Download this guide to learn: The new benchmark: User expectation of an app’s response time The five key barriers to mobile app performance How to accelerate APIs and optimize image performance without expensive infrastructure or complex development work How advancements in CDN technology beyond basic caching can help improve performance
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mobile, app, performance, barriers
    
Akamai Technologies
Published By: Alert Logic     Published Date: Aug 25, 2014
The Security Operations Center (SOC) is where security data is transformed into an effective response to attacks. From investigating threats and scanning for vulnerabilities, to reverse-engineering malware and developing new security content to identify the latest threats, the SOC is a critical piece of the security puzzle. Learn how Alert Logic’s SOC operates to protect IT infrastructure from on-premises data centers to the cloud.
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Alert Logic
Published By: Alert Logic     Published Date: May 23, 2019
This security overview provides best practices to help organizations looking to harden their environment. Designed to help small- to mid-sized organizations stop an attack before one starts, this basic guidance will help reduce your attack surface and outlines practical steps to securing your enterprise. With this checklist, you will have a guide to help prevent initial compromise and stop attacks before they start. This checklist helps to explain how to: • Address software vulnerabilities and misconfigurations • Eliminate exposed ports & services • Reduce the chance of attacks delivered via email • Limit browser-based attacks • Reduce the attack surface across Microsoft Office applications Lastly, we will share details on how Alert Logic helps organizations of all sizes get a comprehensive view of their enterprise assets, find misconfigurations and vulnerabilities, and delivers endpoint coverage with an automated quarantine response to stop malware in its tracks.
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Alert Logic
Published By: AlienVault     Published Date: Oct 21, 2014
Event logs provide valuable information to troubleshoot operational errors, and investigate potential security exposures. They are literally the bread crumbs of the IT world. As a result, a commonly-used approach is to collect logs from everything connected to the network "just in case" without thinking about what data is actually useful. But, as you're likely aware, the "collect everything" approach can actually make threat detection and incident response more difficult as you wade through massive amounts of irrelevant data. Join us for this session to learn practical strategies for defining what you actually need to collect (and why) to help you improve threat detection and incident response, and satisfy compliance requirements.
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alienvault, troubleshooting operational errors, potential security exposures, satisfy compliance requirements
    
AlienVault
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