mobile opportunity

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Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
    
AdMob
Published By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
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financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Today’s mobile users are spoiled. They demand rich, desktop quality experiences tailored to their devices and delivered at lightning fast speeds. And while these “always on” users represent a tremendous business opportunity, satisfying their high expectations requires overcoming complex mobile delivery challenges. In this e-book, we review three key mobile delivery challenges and explain how you can overcome them by optimizing for fast APIs, mobile apps, and mobile sites to increase engagement, revenue, and customer loyalty. Download today to learn how your business can Meet Today’s Mobile Mandate.
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mobile adoption, customer loyalty, customer engagement, increase revenue
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
The rapid rate of mobile adoption provides today’s users with nearly unlimited access to data and information anytime, anywhere. While “always on” users represent a tremendous opportunity for businesses to increase engagement, revenue, and customer loyalty, they also create unprecedented mobile delivery challenges. In this e-book, we will delve into these challenges and learn how to master them by optimizing for fast APIs, mobile apps, and mobile sites. But before we do that, let’s start our mobile story with some perspective: Approximately half of you reading this e-book will do so on mobile. That fact alone should be a compelling enough reason to keep reading, but in case it’s not, the following data illustrates the impact mobile growth has had on our technological landscape.
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mobile, mobile adoption, customer loyalty, always on
    
Akamai Technologies
Published By: Avaya     Published Date: Jun 01, 2015
How well connected are you? That’s the challenge in today’s mobile, virtual business landscape as companies strive for consistent communications between employees, business partners, and clients. Too often, a remote working world can feel splintered, disconnected, and complicated, resulting in lower productivity—and lost opportunity.
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avaya, cloud computing, mobile, unified communications, integration, application management
    
Avaya
Published By: Brainshark     Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: CA Technologies     Published Date: Jan 08, 2014
Mobile devices are ubiquitous and end users keep tend to keep them close at hand. This represents both an opportunity and a challenge with regard to security and authentication. There is an opportunity to leverage mobile devices to provide out-of-band authentication methods for access to sensitive applications and data. There is also a growing challenge to provide user convenient authentication directly from mobile devices. This eBook will discuss these use cases and how they fit into your overall mobile authentication strategy.
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ca technologies, authentication, password management, bring your own device, byod, mobile security, security, mobile device, access control, application security, mobile authentication
    
CA Technologies
Published By: CA Technologies     Published Date: Jan 08, 2014
Mobile devices are ubiquitous and end users keep tend to keep them close at hand. This represents both an opportunity and a challenge with regard to security and authentication. There is an opportunity to leverage mobile devices to provide out-of-band authentication methods for access to sensitive applications and data. There is also a growing challenge to provide user convenient authentication directly from mobile devices. This eBook will discuss these use cases and how they fit into your overall mobile authentication strategy.
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ca technologies, authentication, password management, bring your own device, byod, mobile security, security, mobile device, access control, application security, mobile authentication
    
CA Technologies
Published By: CA Technologies     Published Date: Jan 08, 2014
Mobile devices are ubiquitous and end users keep tend to keep them close at hand. This represents both an opportunity and a challenge with regard to security and authentication. There is an opportunity to leverage mobile devices to provide out-of-band authentication methods for access to sensitive applications and data. There is also a growing challenge to provide user convenient authentication directly from mobile devices. This eBook will discuss these use cases and how they fit into your overall mobile authentication strategy.
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ca technologies, authentication, password management, bring your own device, byod, mobile security, security, mobile device, access control, application security, mobile authentication
    
CA Technologies
Published By: CA Technologies     Published Date: Jan 15, 2014
Mobile devices are ubiquitous and end users keep tend to keep them close at hand. This represents both an opportunity and a challenge with regard to security and authentication. There is an opportunity to leverage mobile devices to provide out-of-band authentication methods for access to sensitive applications and data. There is also a growing challenge to provide user convenient authentication directly from mobile devices. This eBook will discuss these use cases and how they fit into your overall mobile authentication strategy
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ca technologies, authentication, password management, bring your own device, byod, mobile security, security, mobile device, access control, application security, mobile authentication, identity management, security management, web service security, wireless security, mobile device management
    
CA Technologies
Published By: CDW     Published Date: Sep 15, 2016
This white paper displays how organizations see big wins after deploying apps to improve interactions.
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CDW
Published By: Cisco     Published Date: Oct 14, 2015
Mobile technologies are having a dramatic effect on the way we live, work, learn, and play. While organizations recognize that the impact of mobility could be as great as that of the web, many are struggling with what exactly to do about it. IT leaders have the opportunity to direct this transformation. Read more to learn how.
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cisco, mobility solutions, mobility, mobile technologies, mobile work environment
    
Cisco
Published By: Cisco     Published Date: Apr 07, 2014
Cisco presents its research findings on mobile data traffic, wireless trends and how the service providers can capture the Wi-Fi opportunity.
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wi-fi, wireless, cisco, service providers
    
Cisco
Published By: Cisco     Published Date: Apr 07, 2014
Cisco presents its research findings on mobile data traffic, wireless trends and how the service providers can capture the Wi-Fi opportunity.
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wi-fi, wireless, cisco, service providers
    
Cisco
Published By: Cisco     Published Date: Apr 07, 2014
Cisco presents its research findings on mobile data traffic, wireless trends and how the service providers can capture the Wi-Fi opportunity.
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wi-fi, wireless, cisco, service providers
    
Cisco
Published By: Cisco     Published Date: Apr 07, 2014
Cisco presents its research findings on mobile data traffic, wireless trends and how the service providers can capture the Wi-Fi opportunity.
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wi-fi, wireless, cisco, service providers
    
Cisco
Published By: Cisco     Published Date: Oct 08, 2018
Today more than ever, business wins depend on teamwork. And the teams that make things happen are bigger, more diverse, and more distributed than ever. People are working at home, in coffee shops, and on the road. They span multiple time zones. They use every imaginable device, relying heavily on their mobile phones. They grapple with deadlines because their tools don’t connect. With so much to manage, people are challenged to be truly present and focused in the moment. To make the most of each opportunity and maintain business momentum, they need tools that allow them to work intuitively. Effortlessly. That fade into the background, leaving them free to keep focused, stay engaged, get inspired, innovate. That allow them to connect as if they were in person, when they’re not. To learn from industry experts on how collaboration works, Download Report!
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collaboration, workspace transformation, workforce transformation, virtual meetings, digital transformation, webex, webex meeting, webex teams
    
Cisco
Published By: Dell EMC     Published Date: Feb 23, 2017
Business leaders are increasingly looking to IT to deliver a mobile workspace that allows employees to access corporate data, applications, and communication resources on their devices of choice. But making the most of the opportunity while minimizing risks can be complex and overwhelming for many IT teams. Therefore, it makes more sense than ever for IT leaders to consider virtual client computing (VCC), also commonly referred to as virtual desktop infrastructure (VDI) solutions.
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Dell EMC
Published By: Entrust Datacard     Published Date: Sep 14, 2018
Digital is changing the face of business, and your security needs are evolving along with it. The widespread adoption of technologies and applications like mobile, VPN and Office 365 have enabled your users a more frictionless work experience. But how can you ensure those experiences are also secure? Forrester recently surveyed 100 IT and security executives to understand their current approaches to user authentication and access management. Check out the 2018 Forrester Opportunity Snapshot — Modern Authentication Methods Protect and Enable study to learn what authentication methods other companies are using and which of these methods are most effective.
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authentication, knowledge-based authentication (kba), multifactor authentication, out-of-band authentication, two-factor authentication, identity as a service (idaas), enterprise mobility
    
Entrust Datacard
Published By: FunMobility     Published Date: Aug 21, 2012
Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.
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crm, customer engagement, mobile, mobile strategy, webinar
    
FunMobility
Published By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 18, 2018
Are automakers re-inventing the wheel with every new navigation program without creating user value? Users movement towards free mobile apps that mirror to in-dash screens may be the symptom of a negative cost-benefit perception. But the automotive industry has an opportunity to change these market dynamics. By delivering compelling experiences that leverage their core advantages, OEMs can create touchpoints for recurring revenue streams from the IVI. This white paper from ABI Research discusses the state of the connected navigation market, the challenges OEMs face, the industry paradigms blocking OEMs from creating customer value, and the advantages OEMs could leverage.
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location data, navigation, automotive
    
HERE Technologies
Published By: HP - Enterprise     Published Date: Jun 04, 2013
Did you know that over 64% of mobile phone time is spent on applications? Mobile apps represent a huge opportunity for your enterprise to grow your business, but in order to benefit from them you need effective methods for developing, testing, and supporting mobile apps. Take a look at this eye-opening infographic to learn more about the current state of enterprise mobility and get the information you need to equip your business for mobile app development success.
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mobile phone, white paper, enterprise, growing your business, applications, mobile applications
    
HP - Enterprise
Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
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email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels
    
IBM
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