digital transformation

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Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 10, 2017
Rapidly changing customer expectations require speedy digital transformation. The newest strategy in digital engagement is to combat competitive threats in a continually changing tech landscape. Companies need to invest in a solid digital marketing foundation and shift gears quickly to meet changing customer expectations. Get the report, Digital Marketing in the High-Tech Industry.
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Adobe
Published By: Adobe     Published Date: Nov 10, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation Simply fill out the form to read the report.
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: • What strategies and approaches set leaders apart from the rest • Where companies in your industry are investing • The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI business
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: Adobe     Published Date: May 04, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Oct 10, 2019
2019 may be the year where a strong CIO-CMO relationship moves from aspiration to imperative. The notion that marketing and IT should aim to strategically align themselves is not ground-breaking. But the reality of the CIO-CMO relationship is more complex, the route toward its success harder to traverse. When large enterprises are faced with digital transformation and customer-facing initiatives; too often, IT and marketing fail to collaborate well enough to create a competitive advantage. Or even enough to keep up with competitors. This whitepaper takes a deep dive into the CIO-CMO relationship. It was created to help marketing and IT decision makers learn how, together, they can make a realistic and immediate impact on the customer journey.
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Adobe
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis
    
Adobe Systems, Inc.
Published By: Adobe_Edelman     Published Date: Jun 07, 2017
With the explosion of touch points and ways to communicate, the public today is more connected than ever before with the government. The transformation for your own agency can begin right now. We’ve created this roadmap for understanding what best practices exist and how we can surprise and delight your users with new digital services. You’ll also learn new strategies to help put your agency on the path to digital transformation, as well as practical tips for getting the job done.
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adobe, customer experience, mobile-friendly service, digital growth, public sector
    
Adobe_Edelman
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Ahead     Published Date: Jun 05, 2019
Digital transformation will fail without a commitment to automation - what AHEAD refers to as Relentless Automation. With the advent of public cloud and all of its promise, along with the ripple effect from the DevOps mantra of “automate everywhere”, technology teams must spin up new infrastructure, maintain configurations, and set up and tear down environments much faster than ever before. Of course, no one should automate for the sake of automating, or to simply be ahead of the curve. But while not every activity warrants automation - whether due to the complexity and nuance of the task, or its infrequent occurrence - Relentless Automation means identifying those tasks and processes where the benefits of automation outweigh both its upfront and recurring costs. Thankfully, the business benefits of standardizing and automating IT work are easy to spot: > Freeing up staff for higher value work > Reduction in errors and process variability > More auditability and accountability, helping
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Ahead
Published By: Ahead     Published Date: Aug 27, 2019
Digital Transformation Requires a Commitment to Automation Digital transformation requires a focus on agility, innovation, and the end customer; as well as for infrastructure leaders to strike deeper partnerships with lines of business leaders around business outcomes they care about.
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Ahead
Published By: Akamai Technologies     Published Date: Mar 15, 2016
Many industry experts advise automotive companies to embrace digital transformation. At the heart of that mandate is the need to satisfy rising customer expectations for fast, secure, always-on services delivered seamlessly across all channels and devices. Read the seven top considerations as you embrace digital transformation.
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automotive, digital transformation, customer relations, best practices, industry optimization
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 15, 2016
Manufacturers, in an effort to succeed with digital transformation, are relying on the Internet and public cloud to deliver key enterprise applications and processes. As manufacturers continue to become more digital enterprises, their network architecture must as well. Read this paper to learn key considerations for architects to create a holistic network that takes today’s, and tomorrow’s, requirements into consideration.
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network management, manufacturing, network optimization, network applications, cloud services, enterprise applications
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 07, 2016
Many industry experts advise financial services institutions (FSIs) to embrace digital transformation. At the heart of that mandate is the need to satisfy rising customer expectations for fast, secure, always-on services delivered seamlessly across all channels and devices. While it’s important to harness the digital technologies today’s customers turn to — especially when it comes to engaging the millennial generation — FSIs need to optimize web and mobile performance to deliver exceptional end-user experiences. Here are eight considerations. Get started on your journey – download the whitepaper today
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online banking service, online banking services, online banking application, online banking applications, online banking app, online banking apps, financial services it, online banking solutions, digital transformation, digital disruption, infrastructure, cloud security, ddos, security breaches, web application security, cyber threats, cyber security, cloud applications
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
APIs are the unseen language of the Internet. They power digital transformation across industries by allowing applications to talk to one another and operate as crucial backend services to websites and mobile apps. As a dynamic and somewhat hidden technology, it can be challenging to find detailed information about the API space. We combined findings from our recent API survey of business leaders from over 400 leading technology companies with industry data to compile four need to know facts about APIs.
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api, mobile app, technology, backend service
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
APIs sind die verborgene Sprache des Internets. Sie bilden die Grundlage für die digitale Transformation vieler Branchen, indem sie es Anwendungen ermöglichen, miteinander zu kommunizieren und als Backend-Services für Websites und Apps zu fungieren. Da es sich um eine dynamische Technologie handelt, die im Hintergrund arbeitet, ist es schwierig, detaillierte Informationen zur API-Landschaft zu finden. Auf Basis von Erkenntnissen unserer neuesten API-Umfrage unter 400 führenden Technologieunternehmen sowie umfassenden Branchendaten haben wir vier essenzielle Fakten zu APIs herausgearbeitet.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jun 14, 2018
Companies are pursuing digital transformation. The goal is to improve customer value, operate with greater efficiency and agility, and increase innovation. But as companies leverage new workflows, security has not kept pace, and cyber criminals are becoming more sophisticated. This white paper describes a security paradigm for today’s hostile environment: zero trust.
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behavioral analytics, logging analytics, zero trust security model, security, cyber criminals, security breach
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 11, 2018
Companies are pursuing digital transformation. The goal is to improve customer value, operate with greater efficiency and agility, and increase innovation. But as companies leverage new workflows, security has not kept pace, and cyber criminals are becoming more sophisticated. This white paper describes a security paradigm for today’s hostile environment: zero trust.
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Akamai Technologies
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