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Published By: Adobe     Published Date: Apr 13, 2015
This Gigaom Research study aims to help technology decision-makers better understand the role of IT in supporting the need for business agility and pace. In this report you will gain insight into: - How to increase business agility with the best tools for your workforce - Strategies to speed up new tool adoption so the workforce has a range of work tools that match different sorts of work activities and interactions - The shifting role of IT to create a technology landscape in which productivity and innovation flourish Download this Gigaom Research white paper to learn more.
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adobe, it tools, modern workforce, business agility, it productivity
    
Adobe
Published By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
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adobe, data driven marketing, marketing
    
Adobe
Published By: Adobe     Published Date: Sep 16, 2016
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
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adobe, digital, digital asset management, dam, digital asset management system, customer experience
    
Adobe
Published By: Adobe     Published Date: Oct 10, 2016
Read Create the Change: Building a Creative Process for the Modern World to learn: - How changing the way you view design changes everything - The power of beautifully designed customer experiences - Why it pays to make your teams design-driven
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adobe, adobe stock, adobe creative cloud, cloud, integration, creative, design
    
Adobe
Published By: Adobe     Published Date: Jan 26, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: - How changing the way you view design changes everything - The power of beautifully designed customer experiences - Why it pays to make your teams design-driven
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adobe, adobe creative cloud, stock, creative, marketing, design
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM.
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dam. digital asset, management, asset management, asset creation, customer experience
    
Adobe
Published By: Adobe     Published Date: Apr 13, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: • How changing the way you view design changes everything • The power of beautifully designed customer experiences • Why it pays to make your teams design-driven
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business design, graphic design, front face design, creative cloud, design experts, enterprise design, editing
    
Adobe
Published By: Adobe     Published Date: Apr 13, 2017
Stock libraries and the artists who contribute to them have evolved. That means the way you think about imagery can evolve, too. Read From Cliché to Mission Critical to find out how: • The perception of stock imagery has changed • Stock libraries have evolved to deliver higher quality images • Top designers work with stock imagery
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stock photography, design, graphic design, creative design, photo editing, front face design
    
Adobe
Published By: Adobe     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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Adobe
Published By: Adobe     Published Date: Jan 25, 2018
Are you ready to tackle Business Process Management (BPM) for your enterprise? Do you want to improve efficiency, enhance agility, and also be more profitable? If so, you’re in the right place. BPM is an approach toward managing how an organization operates so it better meets the needs of clients. BPM enables organizations to be more efficient and more capable of change. BPM is exactly what your organization needs to meet the challenges of the modern business climate.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Once upon a time, teams and technologies were built to gain insights around specific channels and devices. But in a world where customers constantly change devices, knowing how customers behave on one device isn’t enough. It’s time to go beyond the device and change the way you look at how customers interact with your brand. Because once you get the full picture, you can make each interaction with your customer even more intriguing and memorable than the last.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible: • Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds. • Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds. • Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes. • Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. Three best practices to design your org for successful experience delivery: 1. Cultivate the right skills and find the right talent for customer obsession 2. Set up org structures that encourage cross channel collaboration 3. Embrace the possibility of using external support to address the challenges of change management
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. WHY SHOULD THE TARGET AUDIENCE CARE? Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations are not properly set up to fully utlize the tools at their disposal in an effective way. Getting the “people” side of the equation right can be make all the difference in pulling ahead from competitors that are still figuring it out. SUPPORTING CONCEPTS Three best practices to design your org for successful experience delivery: Cultivate the right skills and find the right talent for customer obsession Set up org structures that encourage cross channel collaboration Embrace the possibility of using external support to address the challenges of change management
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
We all know customers are demanding changes of their financial institutions as their expectations evolve. They want access to their accounts across devices. They want their thumb, face, or voice to unlock their accounts, yet they also want iron-clad security. And they want their bank to know them, really know them, no matter where or how they communicate with them. Easy for them to ask or for us to understand, but not so easy to make happen.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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Adobe
Published By: Adobe     Published Date: Mar 02, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality.
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creative, creative process, customer experience, design, change
    
Adobe
Published By: Adobe     Published Date: Jun 16, 2017
Nissin Foods Holdings migrated to Adobe Creative Cloud for teams to achieve smooth data exchange with overseas design offices using the latest versions of the Adobe products. Download this case study to find out more.
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collaboration, adobe, adobe creative cloud, cloud, case study
    
Adobe
Published By: Adobe     Published Date: Aug 30, 2017
As customer expectations evolve alongside digital capabilities and channels, it’s not enough to offer cool experiences. Now they must be cool personal experiences that anticipate the customer’s needs and desires before even she knows about them. This change requires us to think much more broadly about how we use personalization. Already brands adopting strategies and tools for personalized experience design are gaining a sustainable competitive advantage over brands that aren’t.
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Adobe
Published By: Adobe     Published Date: Aug 30, 2017
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
Whether you’re a creative professional or an aspiring artist, everyone is influenced by trends. You can change them, challenge them, be inspired by them. But you can’t ignore them. Trends encourage artists to master age-old techniques and push new boundaries. As award-winning designer Paul Trani puts it, “A new design trend is no different than a new invention—inventions either make something better or reveal a need we didn’t know we had.” Download this whitepaper to take a look at current visual trends to see what’s making noise in the creative community.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Ten years ago, the iPhone came into our lives and our world was utterly transformed. Since then, mobile devices have changed the way we communicate, take photos, find our way, even find our soul mates. With the advent of new technologies like artificial intelligence and virtual reality, the next decade promises to be even more transformative.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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Adobe
Published By: ADP     Published Date: May 31, 2017
The workplace of the future is arriving now. Changes in technology, culture, and economies are having an impact on the way people work at all levels around the world.
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ADP
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