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Published By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
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adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also mean evolving corporate or office culture.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
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adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting
    
AdRoll
Published By: Aprimo     Published Date: Feb 03, 2012
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
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marketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing
    
Aprimo
Published By: Bronto     Published Date: Jan 20, 2017
Bronto partnered with Ipsos Research and Censuswide to survey more than 4000 US, UK and Australian shoppers about their preferences for cross-border shopping, factors that entice them to shop outside their home country, and remaining barriers to global ecommerce. In this paper we found: - Australian consumers (71%) embrace cross-country commerce more than the UK (44%) and the US (42%). - Women and shoppers over 55 years old are more likely to choose merchants in their home country. - The two top reasons for buying from another country are unique merchandise at a better price. - Barriers include concern about shipping costs, distrust of online payments and security worries. - Download this research report to get more valuable insights and advice to help you be the winner in this growing global competition.
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bronto, e-commerce, global sales, customer lifecycle
    
Bronto
Published By: Clicktale     Published Date: Sep 26, 2016
In this first paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back. Learn how you can harness buyer personality insights to grow your online business.
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clicktale, psychology, customer experience, customer reach, conversions, customer retention
    
Clicktale
Published By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
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siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience
    
Crownpeak
Published By: DNN Corp.     Published Date: Sep 03, 2014
It is important to understand how to select an online community platform that best addresses your organization’s business needs and feature requirements. This guide is designed to help your organization gain a better understanding of these issues and select the online community platform best suited to your needs.
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online community platforms, community software needs, dnn corporation
    
DNN Corp.
Published By: DocuSign UK     Published Date: Nov 06, 2018
"In this eBook, you’ll find four best practices that reflect recent thinking about Customer Experience (CX). As you consider these best practices, we urge you to broaden your definition of customers beyond buyers to include employees, suppliers, and vendors. All have opinions about their experiences with your company, and many will share them via word of mouth or online. For better or worse. According to the experts, CX is your key to competitive advantage and growth. Read on to find out what you can do to deliver stellar CX."
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DocuSign UK
Published By: Dyn     Published Date: Sep 25, 2013
Download this whitepaper to learn the 5 ways to reduce advertising network latency.
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advertising network latency, dyn, advertising network, media buying platforms, online ads, dsp
    
Dyn
Published By: Eloqua     Published Date: Dec 18, 2013
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, lead delivery, buying behavior, oracle eloqua, marketing, buying patterns, b2b transactions
    
Eloqua
Published By: Empyr     Published Date: Jan 11, 2018
Read a case study on Empyr’s CPR platform: • Reach 175+ consumers • 100% attribution from an online consumer to an in-store sale • No upfront cost or minimum ad spend “The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
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Empyr
Published By: Exablox     Published Date: Jan 27, 2015
This IDC Buyer Case Study looks at the approach Exablox has taken in capitalizing on the object - based storage platform opportunity and the use of the Exablox OneBlox technology by the Balboa Park Online Collaborative (BPOC). IDC recently spoke with Jason Quinn, director of Information Technology for the Balboa Park Online Collaborative, whose charter is to further the technology objectives of the Balboa Park Online Collaborative and the institutions in Balboa Park.
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storage management, nas storage, cloud managed nas, object-based storage, nas storage use case, digital asset management, primary data storage, backup storage
    
Exablox
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications. But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018. Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
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F5 Networks Singapore Pte Ltd
Published By: G/O Digital     Published Date: Nov 13, 2014
Marketing to customers is not as simple as it was 20 years ago. Retailers can no longer rely solely on commercials, catalogs, and newspaper ads to get customers to notice, and buy, their products. Today’s typical customers now follow a much more complicated path to their purchase using search engines, social media, and online reviews. Download this whitepaper to learn today’s retail marketing trends.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
    
G/O Digital
Published By: Global Payments     Published Date: May 02, 2019
In just a few decades we've gone from face-to-face, catalog and phone omnichannel: endless retail/multiple ways to buy and receive goods. That change has expolded sales.  Download this interesting Infographic to see more.
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ecommerce, secure buying, global payments, automatic payments, online shopping, luxury goods, retail, wechat pay
    
Global Payments
Published By: GoToWebinar     Published Date: Aug 12, 2010
A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
If a retailer views “Buy Online, Pickup In-Store” as purely e-commerce, they’re losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand. To get the most out of BOPIS, retailers should ask themselves a few important questions.
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Group M_IBM Q3'19
Published By: hybris software     Published Date: Aug 01, 2012
Industry leaders are engaging in multichannel integration for some very good reasons. More effective cross-channel strategies lead to more satisfied consumers as well as more efficient, more profitable retail operations. In fact, as the survey indicates, consumers expect integrated multichannel experience from their favorite brands.
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multichannel, retailing, multichannel retailing, technology considerations, hybris, pos, point of sale, print
    
hybris software
Published By: IBM     Published Date: Mar 04, 2009
The traditional view of online transactions is anchored on the idea that online stores are first and foremost a venue for transactions, which, by and large, tend to be tightly structured interactions involving the buyer and the retailer. Within this interaction, the retailer’s key job is to provide customers with the information they need to purchase–such as pricing, product descriptions and orderly merchandising–and to deliver all within the context of a superior customer experience. However, the way customers are seeking and processing this information is beginning to change, and that’s expected to have a big impact on tomorrow’s online experience.
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ibm, online transactions, customer experience, online experience, moosejaw, customer satisfaction, purchasing, ecommerce
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
    
IBM
Published By: IBM     Published Date: Mar 04, 2014
Technology advances are changing the way employees work, consumers buy, and enterprises conduct business. Old methods for marketing products are taking a back seat to online distribution, and mobile devices are ubiquitous access points to the Internet. The resulting environment is ripe for the creation and distribution of new software for handling a constantly expanding array of functions. When there is an app for everything, organizations have no choice but to adapt or risk getting left behind as markets enter the era of the Web application programming interface (API).
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ibm, mobile, mobile app, api, api management, web application, application programming interface, app
    
IBM
Published By: IBM     Published Date: Feb 26, 2016
"71% of consumers do some digital research before buying an insurance policy, and 26% of those surveyed had purchased their policies online. Insurance companies are investing in interactive websites, mobile apps, and analytics software to help them optimize their processes, increase sales, improve customer service, and boost their financial standing. But is this enough to keep up? As technology continues to advance, leading insurance companies are already looking ahead to the next big advance that will transform the industry: cognitive computing."
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cognitive computing, analytics software, ibm, insurance, process automation
    
IBM
Published By: IBM     Published Date: Mar 03, 2016
Use B2C best practices to meet buyer expectations for enhanced online experiences.
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ibm, b2b, b2b commerce, e-commerce, buyer
    
IBM
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