automation

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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Migrating to a new marketing automation platform (MAP) is like moving into a new house. You have to itemize everything that’s moving with you, pack up all your data, and say goodbye to the way it was before. Forever. And it doesn’t end after you’ve shifted - you’re going to have to spend some time living out of boxes, gradually unpacking, and realizing you’d like to organize things a little differently as you go. That having been said, most marketers consider platform migration a big headache.
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Selligent Marketing Cloud
Published By: Service Now     Published Date: Feb 15, 2017
L’application HR Service Automation de ServiceNow rationnalise la fourniture de services RH en offrant aux utilisateurs un catalogue en self-service incluant des processus automatiques préconfigurés.
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service automation, servicenow, hr service automation
    
Service Now
Published By: Service Now     Published Date: Feb 09, 2018
We’re at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using channels simultaneously. Enterprises react by adding headcount — an unsustainable strategy. You must transform operations by developing strength in automation, AI, and knowledge. This report reveals the top 10 customer service trends in 2018 for application development and delivery (AD&D) pros supporting customer service.
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Service Now
Published By: ServiceNow     Published Date: Nov 05, 2012
Without high levels of automation, virtual machines and cloud services will quickly grow out of control. An evolved approach to automation erases the barriers between people, process and technology and drives more efficiency into the business.
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runbook automation, servicenow, complex procedures, business agility
    
ServiceNow
Published By: ServiceNow     Published Date: Apr 19, 2013
Providing a good online shopping experience starts with understanding customer needs and expectations in order to deliver suitable goods and services. Employees expect a similar experience with a Service Catalog. An effective business service catalog captures employee needs and communicates negotiated service offerings and service level agreements. However, hitting service level targets requires more than just listing services. It’s essential to provide an automated self-service portal and open communication.
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employee needs, service offerings, service level agreements, automation, self-service, communication
    
ServiceNow
Published By: ServiceNow     Published Date: Apr 19, 2013
As an IT infrastructure and operations (I&O) leader you understand the business and IT impact of service management and automation (SMA). SMA done right will improve staff productivity, increase the quality of services, reduce operational costs, and improve the overall IT organization’s reputation with the business. That is why building the business case to secure funding and executive support for SMA is critical.
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roi, it infrastrucutre, service management, automation, productivity, quality of service, customer service
    
ServiceNow
Published By: ServiceNow     Published Date: Apr 19, 2013
Learn how savvy enterprises, like Tickets.com, Verisign and Omnicare, use ServiceNow as a platform to enable business users to rapidly create applications with IT’s full guidance and support. During this webinar, you will discover how ServiceNow is enabling organizations to increase their competitive agility, user satisfaction and productivity, all while enhancing IT's value to the business.
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automation, platform, applications, competitive agility, productivity, user experience
    
ServiceNow
Published By: ServiceNow     Published Date: Jul 12, 2013
"Learn how savvy enterprises, like Tickets.com, Verisign and Omnicare, use ServiceNow as a platform to enable business users to rapidly create applications with IT’s full guidance and support. During this webinar, you will discover how ServiceNow is enabling organizations to increase their competitive agility, user satisfaction and productivity, all while enhancing IT's value to the business."
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servicenow, automation platform, service automation platform, webinar
    
ServiceNow
Published By: ServiceNow     Published Date: Jul 24, 2013
You can make your life simpler when you automate your entire IT Asset Management (ITAM) lifecycle and Software Asset Management (SAM) in one system of record. You'll also reduce costs, eliminate wasted resources, improve compliance, mitigate security risks, and drive standardization.
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asset management, technology, software asset management, compliance, mitigation of security risks, automation
    
ServiceNow
Published By: ServiceNow     Published Date: Oct 18, 2013
Three IT transformations can help IT get its own house in order to become the proactive partner of the business. By applying these concepts, IT departments at major enterprises are changing the way they engage with their business peers.
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technology, service automation, it workload, it infrastructure, service consolidation, it globalization, managing service relationships, consumerized service experience
    
ServiceNow
Published By: ServiceNow     Published Date: Oct 18, 2013
"We will show you the power of the ServiceNow single system of record through some easy-to-follow demonstrations. This webinar includes demonstrations of: • Incident, Problem and Change Management • Service Catalog & Self Service • Performance Analytics "
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servicenow, enterprise it, service automation, applications, webinar
    
ServiceNow
Published By: ServiceNow     Published Date: Oct 18, 2013
To reach the customers of IT services, you have to abandon long-entrenched models of IT thinking & replace them with a customer-focused model that focuses on value, experience & context. Join the webinar to understand the issues internal customers face with IT, & see how IT can evolve from being the department of no to the department of now.
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servicenow, enterprise it, service automation, applications, webinar, customer relationships, perception of it, change management
    
ServiceNow
Published By: ServiceNow     Published Date: Nov 22, 2013
A modern ITAM solution allows organizations to consolidate legacy systems into one system of record and automate the asset lifecycle.
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servicenow, enterprise it, asset management, software asset management, itam, itsm, service management, software-as-a-service
    
ServiceNow
Published By: ServiceNow     Published Date: Nov 22, 2013
This white paper explores how SaaS has fundamentally changed the economics for ITSM by reducing or removing maintenance, internal resource, and infrastructure costs.
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servicenow, enterprise it, saas economics, itsm project, internal resource, infrastructure costs, service automation, software maintenance
    
ServiceNow
Published By: ServiceNow     Published Date: Nov 22, 2013
Three IT transformations can help IT get its own house in order to become the proactive partner of the business. By applying these concepts, IT departments at major enterprises are changing the way they engage with their business peers.
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servicenow, enterprise it, service automation, applications, service consolidation, standardization globalization, consumerized service experience, customer retention
    
ServiceNow
Published By: ServiceNow     Published Date: Mar 27, 2014
This paper provides CIOs and IT leaders with an insight into three IT imperatives that IT executives used to re-position IT and transform the enterprise.
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enterprise transformation, consolidation, self service, automation, visibility, it innovation
    
ServiceNow
Published By: ServiceNow     Published Date: Sep 15, 2014
This document is a case-study on the challenges faced by Carhartt and how ServiceNow provided the solutions.
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ServiceNow
Published By: ServiceNow     Published Date: Mar 24, 2015
Technology has become the heart and soul of every business. The hardware boundaries of IT have exploded beyond data centers, with mobile devices in the hands of both employees and customers alike. Application options have blossomed, from traditional to open source to software-as-a-service. Business has become global, bringing with it a demand for round-the-clock agility. Employees expect that the applications they use at work should be as easy to use the Web apps they use at home. Integration remains difficult, because it's sometimes impossible to know what will happen when someone tries to pluck one strand out of the pile. IT workload and system complexity will only get more challenging, bringing the need for disintermediation through service automation.
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future it, service automation, it workload, integration, data centers, mobile devices, software-as-a-service, web apps
    
ServiceNow
Published By: ServiceNow     Published Date: May 21, 2015
The day-to-day benefits of cloud-based service automation are well-documented. But what can be harder to ascertain is the quantitative benefits, the money saved, and the impact on the company’s bottom line. IDC and Equinix teamed up to crystallize the benefits of true economic benefits of ServiceNow’s IT service automation. Download this report to learn: • The average annual benefits of Service now over five years • The actual time to payback of the ServiceNow investment • The true ROI of ServiceNow
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cloud-based, automation, data center, equnix, itsm
    
ServiceNow
Published By: ServiceNow     Published Date: Jul 09, 2015
Enterprises are transforming IT by adopting service automation tools and processes, making teams more innovative and efficient. By consolidating fragmented and redundant service systems, standardizing operational processes and by creating a single system of record for IT, CIOs can shift their attention from maintenance to service, effectively changing enterprise IT.
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ServiceNow
Published By: ServiceNow     Published Date: Jul 09, 2015
The day-to-day benefits of cloud-based service automation are well-documented. But what can be harder to ascertain is the quantitative benefits, the money saved, and the impact on the company’s bottom line. IDC and Equinix teamed up to crystallize the benefits of true economic benefits of ServiceNow’s IT service automation.
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ServiceNow
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