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Published By: VeriSign, Inc.     Published Date: Aug 03, 2011
Learn how online businesses can instill trust and confidence in their web sites, protect valuable brands, and safeguard customers' sensitive information.
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verisign, security solution, ssl, trust, malicious activity, online businesses, sensitive information, e-commerce security
    
VeriSign, Inc.
Published By: SPSS Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs
    
SPSS Inc.
Published By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
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webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords
    
Webmarketing123
Published By: Akamai     Published Date: Jul 01, 2011
Learn Why Protecting Your Online Channels and Applications is Critical.
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akamai, security capabilities, online channel protection, web applications, ddos, distributed denial of service, threat landscape, firewall
    
Akamai
Published By: Limelight     Published Date: Feb 15, 2013
Learn some simple ways to start assessing your digital presence.
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digital presence, digital marketing, content strategy, engagement, web presence
    
Limelight
Published By: Sitecore     Published Date: Aug 21, 2013
The first habit of highly effective websites is to embrace the fact that you need to think like your prospects and customers. Start by putting yourself in your customers’ shoes — how would they organize your website?
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sitecore, sitecore ebook, effective websites, global software, management platform
    
Sitecore
Published By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate
    
Adobe
Published By: Incapsula     Published Date: Jul 11, 2014
Given today's threat landscape and the availability of inexpensive "Do it yourself DDoS attack kits,” commercial websites of all sizes have become targets of DDoS attacks. This guide offers online businesses practical guidelines and evaluation criteria for choosing their DDoS mitigation solution.
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ddos, mitigation service, cloud-based, delivery, security, speed, availability, websites
    
Incapsula
Published By: TRUSTe     Published Date: Dec 08, 2010
This paper outlines for businesses the mobile landscape and introduces best design and privacy practices for mobile websites and apps, location-aware technologies, and mobile advertising.
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truste, mobile platform strategy, design, privacy and security, mobile advertising, website, apps
    
TRUSTe
Published By: IBM     Published Date: Oct 10, 2013
Today, your company's digital presence is your reputation and your brand. But websites and other IT assets are vulnerable to security breaches, downtime and data loss—all of which can negatively affect your reputation and competitive position. Read this paper, commissioned by IBM with leading analyst Forrester to learn how IT security decision makers across the globe are doing more with less by outsourcing key security tasks.
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reputational risk, it outsourcing, it security, security, risk, security breach, digital presence, it assets
    
IBM
Published By: IBM     Published Date: Aug 14, 2014
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
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ibm, mobile, web push, free notifications, marketing
    
IBM
Published By: IBM     Published Date: Oct 13, 2015
How open source web platforms can open your organization to attack. This paper reviews security concerns with content management systems (CMS), CMS attack metrics, and how organizations can protect websites built on a CMS platform
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ibm, content management system, cms, platform
    
IBM
Published By: IBM     Published Date: Oct 13, 2015
Understanding the Deep Web and how it can endanger your organization. This paper offers a high-level overview of two mainstream networks in the Deep Web: Tor or .onion sites and I2P.
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ibm, security, mainstream media, deep web, dark web, i2p
    
IBM
Published By: Gomez IT     Published Date: May 23, 2011
Load testing is not a new concept and many of you have probably used various load testing tools prior to major releases with varying degrees of success. Yet, we still see new web applications or newly launched web sites for which performance is not meeting the demands of the customer base.
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web performance management, compuware, gomez, andrea mulligan, load testing, saas, web applications, emarketing program
    
Gomez IT
Published By: Gomez Tests     Published Date: Nov 17, 2010
Your customers are visiting your Web and mobile sites on devices ranging from Apple's iPhone to RIM's BlackBerry.
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gomez
    
Gomez Tests
Published By: Tsavo Agency     Published Date: Oct 29, 2009
Businesses managers and website owners today need to have some basic Search Engine Optimization (SEO) knowledge whether they work with an internal SEO team or hire an SEO agency to get top Search Engines rankings. Based on years experience optimizing websites for search engines, we have put together a list of the most problematic and common on page SEO issues. Find out if your site is suffering from any of these on page SEO issues.
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tsavo, traffic, conversions, seo, search marketing, keywords, rich content, optimizing
    
Tsavo Agency
Published By: Verio Inc.     Published Date: Oct 15, 2010
WordPress provides a versatile platform for everything your customers demand and is quickly becoming the industry standard for creating easy-to-manage websites that perform a variety of tasks to support online business.
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verio, ecommerce, whm, vps, hosting, cpanel, vps, blogging
    
Verio Inc.
Published By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
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ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
How behavioral analytics fuels more personalized marketing
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increasing marketing value, improve returns, optimize websites, personalized marketing, web analytics, provide specific insights, personalization process, web marketers
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign
    
IBM
Published By: Oracle     Published Date: Nov 13, 2013
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest in to transform company knowledge and Web self-service tools so you can achieve higher customer retention and save millions on support costs.
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zenithoptimedia, oracle, web self-service, customer service, customer satisfaction, social support sites, customer needs, personalized web content
    
Oracle
Published By: NEC     Published Date: Nov 12, 2014
In this webinar an expert panel will examine the security and visibility needs of mesh SDN networks by examining the security challenges faced by businesses in distributed SDN environments. The webinar will also present real-world case studies of companies who excelling at providing a superior customer experience for their applications and their sites.
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nec, software defined networking, sdn, lan, land area network, wifi, wireless network, network management
    
NEC
Published By: Clicktale     Published Date: Jul 06, 2015
Learn why new designs trends aren't always better for engaging visitors. Discover how visitors actually interact with websites, sometimes contrary to what you think. Leverage psychological insights to increase engagement.
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website design, user experience, user interface, digital customer experience, website elements, website layouts, web design, web page design
    
Clicktale
Published By: Clicktale     Published Date: Mar 03, 2016
Clicktale has optimized over 100,000 websites in more than 90 countries, including some of the best-known and most successful companies on the web. Optimizing your website for enhanced user experience is very important. Having a clunky or hard to navigate site could push potential customers away.
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clicktale, insights, customer experience, digital
    
Clicktale
Published By: Auth0     Published Date: May 16, 2016
When computers were mostly standalone systems, authentication (checking people are who they say they are) and authorization (allowing them access to specific information) codes, along with databases containing user information, were self-contained on the device. Even in the early days of the web, sites would handle security independently, using custom and proprietary code.
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autho, industry identity, authentication, database information, custom and proprietary code
    
Auth0
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