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Published By: EngageSciences     Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
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user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content, social media, marketing, interactive marketing, marketing software, social hubs, social commerce, online retail, web socialisation, social media retail
    
EngageSciences
Published By: Davis & Company     Published Date: May 11, 2015
The guide contains links to social media statistics, informative websites, and other resources.
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social media, employee engagement, buy-in, employee participation
    
Davis & Company
Published By: Akamai Technologies     Published Date: Aug 22, 2018
Independent technology research firm Forrester evaluated web application firewall (WAF) vendors and published the results in The Forrester Wave™: Web Application Firewalls, Q2 2018. Akamai Technologies emerged as one of the leaders after a comprehensive evaluation on 33 criteria. The report states that security pros require a WAF that will automatically protect web applications, stay ahead of zero-day attacks and protect new application formats including APIs and serverless architectures. The report also reveals detailed findings for the 10 most significant WAF vendors. Akamai’s Kona Site Defender was the top scorer in the zero-day attacks criterion and one of the select vendors rated a Leader, the highest-ranking level in the report.
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forrester, wave, web, application, firewalls, akamai
    
Akamai Technologies
Published By: Secureworks     Published Date: Oct 04, 2017
The SecureWorks® Counter Threat Unit™ (CTU) research team analyzes security threats and helps organizations protect their systems. During May and June 2017, CTU™ researchers identified lessons learned and observed notable developments in threat behaviors, the global threat landscape, and security trends: • The global WCry and NotPetya campaigns reinforced the need for a layered approach to security. • Attacks used obfuscated malicious files and scripts to bypass filtering and deliver malware. • A Chinese threat group has had repeated success using compromised websites to attack targeted organizations. • Threat actors have been stealing intellectual property from Japanese enterprises.
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Secureworks
Published By: HP Inc.     Published Date: Apr 11, 2018
You can stop waiting for what’s next in 3D printing. With the HP Jet Fusion 300/500 series of 3D printers, HP has redefined the process of prototyping and manufacturing. We invite you to explore how to make functional parts faster, cost-effectively, and in full color with HP Jet Fusion 3D devices. HP is what’s next for automated, in-house production. Visit the website to learn more
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HP Inc.
Published By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
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hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar, direct bookings
    
Sojern
Published By: Zendesk GmbH     Published Date: Apr 20, 2018
Wie es so schön heißt: Wer nicht wagt, der nicht gewinnt. Heute stehen Verbraucher über mehr Kanäle als je zuvor mit Einzelhändlern und Marken in Kontakt. Für Retailer bedeutet dies enorme Chancen, neue Zielgruppen zu erreichen, den Umsatz zu steigern und Kunden langfristig zu binden. Die kanalübergreifende Interaktion mit Verbrauchern ist aber auch mit höheren Risiken verbunden. Kunden erwarten, dass Unternehmen vom ersten Kontakt bis zum eigentlichen Kauf ein nahtloses, angenehmes Erlebnis bieten – gleichgültig, welchen Kanal sie nutzen und wie sie mit der Marke interagieren: in einem Laden, auf der Website, über die Mobil-App, mit dem Call Center oder sogar mit dem Katalog. Wenn etwas nicht so läuft, wie der Kunde es sich vorstellt, so wird er dieselben Kanäle nutzen, um seinem Unmut Luft zu machen und um Hilfe zu bitten.
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Zendesk GmbH
Published By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
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cio, marketers, business, digital, customers
    
Forrester Research
Published By: Applause Israel     Published Date: Jun 19, 2018
APPLAUSE CASE STUDY ACCELLION THE INCREASING IMPORTANCE AND COMPLEXITY OF DIGITAL EXPERIENCES Maintaining a strong digital presence is critical as digital experiences are now the front door for your brand. Websites, mobile apps, and connected devices are all different ways for you to connect with your customers on a deeper level, and foster a stronger relationship of trust and loyalty. While you now have a wide-open avenue to reach customers more effectively, you also need to account for a whole new level of complexity, especially in the mobile space. Millions of people can download the same mobile app and have entirely unique experiences. This is a result of how fragmented the digital world has become. ScientiaMobile counted 45,000 different device profiles on the market today, and estimates that this rate of fragmentation will only increase heading into the future. On top of this variability is the wide range on contexts in which your customers can be relying on your mobile app to wo
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Applause Israel
Published By: Applause Israel     Published Date: Jun 19, 2018
study by UPS and comScore found that 53% of shoppers who don’t use retailers’ mobile apps state it’s because they like using the website better. These shoppers see no benefit from installing these apps, as they provide an inferior experience with no added benefits. Looking at the Apple and Google Play App Stores, a large amount of retailers have apps with very few reviews, and some don’t even have a mobile app. Another problem is the performance of retail apps. 61% consumers expect an app to load in under 4 seconds according to research by Dynatrace. In its study, only one retailer made it under that threshold. And that is just purely opening the app. What is the experience once consumers get past that point?
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Applause Israel
Published By: Applause Israel     Published Date: Sep 25, 2018
In the midst of an overwhelming amount of disruption taking place in the retail banking industry, a clear path to success has emerged. Banks that want to continue to gain and retain loyal customers must make it easier to bank with them. According to a survey that included 760 different banks and credit unions, the most important priority for 2017 and beyond is the removal of friction from the customer journey.1 To clarify, today’s customer journey includes both the customer experience at local branch locations as well as their experience while interacting with websites, mobile apps, smart watches, and anything else that is connected to the Internet. The battleground for customers has shifted to the digital world, and retail banks must adapt quickly as crafty Fintech startups and tech giants like Amazon, Apple, and Google continue to push the limits of what is possible with technology. If digital channels aren’t approached correctly, they can add complexity to the customer experience in
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Applause Israel
Published By: Applause Israel     Published Date: Sep 25, 2018
The goal of usability testing, simply put, is to make sure that a user can complete the tasks they are expected to complete. Usability testing doesn’t test whether or not the functions of the application, website or connected device work correctly, but rather that a user intuitively understands how to perform these tasks — and how easy or difficult it was to do so. With usability testing, “close enough” won’t cut it. A product may have a superior architecture, a great set of features, good performance, scalability and a number of other positive attributes. However, all of this effort is wasted if the user experience is inadequate. An application, website or connected device that is not user-friendly is just as bad as a buggy version and can lead to diminished revenue, product abandonment or a total failure. An application with poor usability can also negatively affect a brand
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Applause Israel
Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"The average company uses more than 50 security vendors: firewalls, web proxies, SIEM, appliances, intelligence - and the list goes on. Do you have more security tools than you can handle? There’s an easier way to make the most of your existing investments. We'll share ways you can reduce security alerts and extend your security off network, anywhere users go, with Cisco Umbrella. Built with a bidirectional API, Cisco Umbrella easily integrates with the other systems in your stack, so you can extend protection from on-premises security appliances to devices and sites beyond your perimeter — and amplify investments you’ve already made. Read the eBook to learn more about getting more bang for your security buck."
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Cisco Umbrella EMEA
Published By: HSBC     Published Date: Feb 27, 2019
So, you want to take your company global? For many organizations, forward growth means international expansion. While you may recognize the need for this growth, making it happen is another matter. In order to expand into new markets, you’ll need to identify your growth strategy, navigate unclear rules and regulations, understand cultural differences, and so much more. There are many complex considerations when growing your business globally – many of which you didn’t need to address in order to grow domestically. ____ The materials contained in this website are not intended for audiences located outside of the United States. This site does not intend to collect personal information about persons located outside the US and no marketing or services are directed at individuals located in the European Union. Content is Sponsored by HSBC
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HSBC
Published By: Symantec     Published Date: Jul 28, 2014
Knowledge is power: the Symantec guide to protecting your website
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protecting your website, vulnerability scans, website vulnerability, malware, spyware, symantec, norton
    
Symantec
Published By: Symantec     Published Date: Jul 29, 2014
A paper on 6 things that can kill your website and how to stop them.
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website security, website protection, website threats, symantec, norton
    
Symantec
Published By: Symantec     Published Date: Jul 29, 2014
Knowledge is power: the Symantec guide to protecting your website
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protecting your website, vulnerability scans, website vulnerability, malware, spyware, symantec, norton
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
This report will help you to understand the threats that you face, your vulnerabilities and how you can protect against this.
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vulnerability assessment, website security, protecting against vulnerabilities
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
A paper on 6 things that can kill your website and how to stop them.
Tags : 
website security, website protection, website threats, symantec, norton
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
Knowledge is power: the Symantec guide to protecting your website.
Tags : 
protecting your website, vulnerability scans, website vulnerability, malware, spyware, symantec, norton
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
This paper explains how malware works and the implications to clients, customers and the wider community.
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how malware works, implications of malware, impacts of malware, website security, internet threats
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
This paper analyses the emerging trends, malicious code activity, phishing and spam to help present essential information to help you secure your systems.
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website security threat report, emerging security trends, malicious activity, essential security
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
A paper on 6 things that can kill your website and how to stop them.
Tags : 
website security, website protection, website threats, symantec, norton
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
Knowledge is power: the Symantec guide to protecting your website
Tags : 
vulnerability assessment, website security, protecting against vulnerabilities
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
This paper explains how malware works and the implications to clients, customers and the wider community.
Tags : 
how malware works, implications of malware, impacts of malware, website security, internet threats
    
Symantec
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