web analytics

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Published By: AWS     Published Date: Oct 07, 2019
Hear from speakers: Danielle Greshock, Sr. Manager, Amazon Web Services, Inc. (AWS) Vincent Lam, Head of Cloud Product Marketing, Talend Andy McPhee, Data & Analytics Engineering Director, AstraZeneca
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AWS
Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
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webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement
    
Webtrends
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica
Published By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
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ibm, web analytics, data analytics, customer engagement, data management, marketing, marketing research
    
IBM Unica
Published By: Tealium     Published Date: Mar 12, 2014
In this paper, Web Analytics Demystified presents an approach towards big data that has the potential to simplify the quest for “whole customer” data and improve your company’s odds of success.
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tealium, big data, data analytics, business analytics, information technology, data distribution, tag management systems, marketing
    
Tealium
Published By: IBM     Published Date: Oct 24, 2012
As in many areas of technology, the market for web analytics and online marketing solutions have recently undergone consolidation and upheaval. Read on to understand the characteristics to look for in solutions that impact your marketing performance.
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ibm, analytics, online marketing, agility, adaptability, reporting, social measurement, mobile measurement
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Times are rough in the travel and hospitality industry. Customers are moving faster than ever. Whether traveling for leisure or business, they're empowered, knowledgeable and discriminating. Learn about driving revenue and loyalty for the consumer.
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marketing, ibm, smarter analytics, data, travel and hospitality, web analytics
    
IBM
Published By: IBM     Published Date: Nov 28, 2012
Channel proliferation has made understanding who your customers are and how they interact with your brands over time and across channels dramatically harder. Watch this webinar and learn about IBM's customer analytics and how it can help serve you.
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analytics, insight, segmentation, ibm customer analytics, ibm, products, channel
    
IBM
Published By: IBM     Published Date: Jul 11, 2012
This paper discusses the challenges of managing applications in highly dynamic IT environments such as public and private Clouds. Modern enterprise applications are engineered for agility and are frequently deployed over flexible IT infrastructures.
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modern applications, architectures, infrastructure, cloud, dynamic it, web traffic, scalability, reliability
    
IBM
Published By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
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adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics
    
Adobe
Published By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
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real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging
    
Evergage
Published By: SnapLogic     Published Date: Sep 03, 2015
Learn how SnapLogic and Amazon Web Services helped Earth Networks create a responsive, self-service cloud for data integration, preparation and analytics.
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data management, self-service clouding, data integration, data analytics, data storage, data encryption, data warehousing, database services
    
SnapLogic
Published By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
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AWS
Published By: AWS     Published Date: Nov 28, 2018
Financial institutions run on data: collecting it, analyzing it, delivering meaningful insights, and taking action in real time. As data volumes increase, organizations demand a scalable analytics platform that can meet the needs of data scientists and business users alike. However, managing an on-premises analytics environment for a large and diverse user base can become time-consuming, costly, and unwieldy. Tableau Server on Amazon Web Services (AWS) is helping major Financial Services organizations shift data visualization and analytics workloads to the cloud. The result is fewer hours spent on manual work and more time to ask deeper questions and launch new data analyses, with easily-scalable support for large numbers of users. In this webinar, you’ll hear how one major asset management company made the shift to cloud data visualization with Tableau Server on AWS. Discover lessons learned, best practices tailored to Financial Services organizations, and starting tactics for scalable analytics on the cloud.
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AWS
Published By: AWS     Published Date: Dec 17, 2018
Watch this webinar to learn how Tr?v Insurance Solutions, an insurance agency licensed to sell on-demand property and casualty insurance products, adopted DgSecure on Amazon Web Services (AWS) to anonymize production data to help comply with GDPR and other data privacy regulations. The solution helps Tr?v meet privacy standards while enabling its analytics teams to use data to better serve its clients.
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AWS
Published By: AWS     Published Date: Dec 17, 2018
Watch this webinar to learn best practices from Zaloni for creating flexible, responsive, and cost-effective data lakes for advanced analytics that leverage Amazon Web Services (AWS).
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AWS
Published By: AWS     Published Date: Dec 17, 2018
Watch this webinar to understand how FINRA leverages Splunk with a variety of AWS services such as Amazon Kinesis Data Firehose and AWS Lambda as the data analytics destination to gain real-time insights for powerful visualizations, comprehensive reporting and meaningful alerts.
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AWS
Published By: Unica     Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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unica, online marketing trends, trends, web analytics, emarketing, social media, mobile, online marketing
    
Unica
Published By: Unica     Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
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unica, online marketing trends, trends, web analytics, web site analytics, customer analytics, website behavior, web analytics
    
Unica
Published By: Unica     Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
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online marketing, web site personalization, web analytics, personalized communications, email marketing, online interaction data, online conversion, unica
    
Unica
Published By: Unica     Published Date: Nov 06, 2009
This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.
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unica, customer analytics, data personal, lifecycle, customer analytics, web behavior, marketing, online marketing
    
Unica
Published By: Janrain, Inc.     Published Date: Apr 25, 2012
It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
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janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
    
Janrain, Inc.
Published By: Janrain, Inc.     Published Date: Apr 25, 2012
A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this guide when evaluating prospective vendors to select the right user management platform partner.
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janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
    
Janrain, Inc.
Published By: Janrain, Inc.     Published Date: Apr 25, 2012
Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. Download the research report and discover the preferred alternative for 77% of consumers.
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janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
    
Janrain, Inc.
Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy
    
SwellPath
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