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Published By: Tripwire     Published Date: Jul 13, 2007
In this whitepaper, you will learn how configuration audit and control can be used effectively to ensure system management productivity, and help reduce costs and sustain configuration viability within the bounds of operational, security and regulatory standards.
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change management models, auditing, configuration management, security, change management, network security, efficiency, productivity
    
Tripwire
Published By: TRUSTe     Published Date: May 06, 2010
This whitepaper will explore how business leaders like yourself can align trust, credibility and privacy processes in your organization-and your company's broader ecosystem-into a Business Integrity Strategy.
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truste, roi, privacy, trust, credibility, business integrity strategy, identity
    
TRUSTe
Published By: TRUSTe     Published Date: Jun 07, 2010
This white paper will explore how marketing leaders and business decision makers like yourself can align trust, credibility and privacy processes in your organization-and your company's broader ecosystem-into a Business Integrity Strategy.
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truste, endorsements, marks, seals, trust marks, branding, ecommerce
    
TRUSTe
Published By: TRUSTe     Published Date: Dec 08, 2010
Shirley Tan, Founder of AmericanBridal.com - subsidiary of TheKnot.com, details her success building the highly-successful AmericanBridal.com Ecommerce business including causes and remedies for purchase delay, tips about website design and purchase flow to engender trust in your web visitors, how to increase cart conversion.
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truste, ecommerce, purchase delay, cart abandonment, americanbridal, website design, purchase flow, trust and security
    
TRUSTe
Published By: ttec     Published Date: Jul 24, 2019
Omnichannel is one of those words everyone uses, but few use correctly. It’s not another word for multichannel. It’s a different state of existence. In our experience, multichannel is the ability to interact with customers across many different channels, but not necessarily in a cohesive fashion. As new channels become available, they are “bolted on” to existing customer experience infrastructure such as CRM or customer support systems. Too frequently, the management of these channels becomes siloed (web versus in-store sales, for example). The effect of this from the customer experience standpoint can be disjointed and jarring. For example, the resolution of an issue following a customer conversation with an associate in the contact center may not be reflected when the customer goes online or into a store. Yet the ability to offer multichannel service experience is table stakes for today’s business. If you’re not available in the channels where customers want you to be, you cease to b
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ttec
Published By: ttec     Published Date: Oct 16, 2019
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business. With a true omnichannel experience, each conversation is a continuation from the last and customers don’t have to reiterate their problems multiple times to multiple people. It provides better insights into a customer’s next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
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ttec
Published By: Turn     Published Date: Mar 13, 2013
3 Keys to Look-Alike Modeling
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look-alike modeling, targeting, predictive modeling, predictive models, advertising strategy
    
Turn
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
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Tyco Integrated Security
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
The digital age has driven a rapid transformation of the IT role. No longer an order-taker, IT must now become a game-changer for the organization, according to new research gyro conducted addressing the perceptions, expectations and future priorities of IT. For IT to become a true change agent and business consultant, it must embrace its “human side” and show its relevance to business operations’ and leaders’ success. For many IT groups, this requires a change in culture and an updated mindset about the department’s ultimate purpose and focus, along with improvements in interdepartmental communication.
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Tyco Integrated Security
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
To drive organizational change and achieve successful results, growth CMOs focus on fostering five specific adaptive capabilities: technology, omnichannel, measurement, social connectivity, and talent
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Tyco Integrated Security
Published By: Uberall     Published Date: Oct 08, 2018
Are you setting your business up for success? Follow this checklist to be sure you are optimizing your online presence across all possible platforms.
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seo, media, listing, local, social, customers
    
Uberall
Published By: Uberall     Published Date: Jan 24, 2019
Offering a holistic suite of location marketing services can be a huge differentiator for your business. After all, the primary metric of success for most SMBs and SMEs is how many customers you can get through their doors. Having a strong location marketing game is critical to both delighting them and growing your own business.
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing
    
Uberall
Published By: uberVU via HootSuite     Published Date: Oct 10, 2012
HootSuite's latest whitepaper, 8 Tips for Social Business, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy.
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social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 23, 2013
If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates are actually your own employees.
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social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 23, 2013
Today’s B2B buyers are socially sophisticated and informed. Do you have the tactics, tools and training to leverage social media for sales success? Find out how to use social media to relate to customers, identify opportunities for engagement, establish credibility, and stay visible and valuable at every stage of the purchase process.
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social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
The business impact of social media is undeniable. No longer confined to marketing, successful organizations rely on social media to create and nurture relationships, company-wide. But which enterprise social relationship platform is right for you? Get the information you need to make an informed decision in the Buyers’ Guide: Evaluating Enterprise Social Relationship Platforms.
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cio, buyer's guide, social media, social media management, enterprise, hootsuite
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
The lead generation possibilities in social media are countless. Do you and your team know how to tap into them? Download your complimentary white paper, Closing the Loop on Social Leads, and uncover valuable leads by learning the tactics and metrics that enable social selling success.
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social leads, lead generation, social media, social media management, enterprise, hootsuite
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, but can your enterprise transform all of that data into actionable insights for people in every department?
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories, actionable insights
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Download this White Paper to find out how social media is sparking a new era of customer and industry-understanding in technology enterprises and how industry leaders are overcoming the challenges of integrating social media across their organization.
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
This white paper from HootSuite and CIO.com shares survey results gathered from over 100 senior IT leaders on addressing the challenges presented by social media, and explores the use of social relationship platforms in organizations.
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Before you jump on the buzzword bandwagon, let uberVU via HootSuite help you decide if real-time marketing is right for your business. In our latest white paper, we’ll explain the different types of real-time marketing, show you how to utilize them within social media and provide examples of successful real-time marketing efforts.
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hootsuite, real time marketing, social media, social media advice, success stories, buzzwords
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Laden Sie dieses White Paper herunter und erfahren Sie, wie Social Media eine neue Ära des Kunden- und Branchenverständnisses in Technologieunternehmen einläuten und wie Branchenführer die Herausforderungen bei der Integration von Social Media in ihre Organisation.
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Las empresas tecnológicas se enorgullecen de adoptar antes que otras los portales más innovadores del mercado digital. Las empresas líderes, como IBM, son conscientes de que cuando los diversos departamentos de una empresa utilizan las redes sociales para escuchar a su audiencia y a sus colegas, consiguen más información sobre sus clientes, competidores, industria y comunidades. Descarga este informe técnico para descubrir cómo las redes sociales están creando una nueva era en cuanto a conocimiento del cliente y la industria por parte de las empresas tecnológicas. Además, los cargos directivos de la industria están superando los retos que supone integrar las redes sociales en su organización.
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Alors qu'un nombre croissant d'entreprises adopte la puissance des médias sociaux, les violations de la sécurité sont également en hausse. Piratage du Twitter de l'entreprise, salariés malhonnêtes qui usurpent le compte Facebook de l'entreprise, cadres supérieurs qui divulguent des informations confidentielles sur leurs réseaux personnels. Ces sortes de crises peuvent être catastrophiques pour votre marque. Savez-vous comment les éviter?
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories
    
uberVU via HootSuite
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