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Published By: DIR Incorporated     Published Date: Jan 13, 2011
Many companies have a goal of creating messages with "viral" appeal and content. The value of viral sharing is that a message is broadcast and passed along from one person to the next to a rapidly growing audience. This is in
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viral marketing, social media, online marketing, interactive marketing, dir incorporated
    
DIR Incorporated
Published By: Gleanster     Published Date: Jan 30, 2011
Written by the former VP of Social Media at Barnes & Noble, and based on the experiences of 284 companies, this report benchmarks best practices in social media marketing.
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social media marketing, research paper, best practices
    
Gleanster
Published By: Henry Jhonson     Published Date: Feb 01, 2011
In over forty pages this guide tackles every Twitter feature, tip and trick you can think of. Learn to work the interface, to Tweet from your desktop, cool Twitter bots and which people to follow.
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twitter, tricks, tips, social, media, optimization, guide, whitepaper
    
Henry Jhonson
Published By: iZigg90210     Published Date: Feb 07, 2011
Who is the the most important person to promote and brand in today's economy? YOU! Personal branding on Facebook. Personal branding on Twitter. Personal branding on countless social networks.
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"go where the eyes are"
    
iZigg90210
Published By: 3CSI     Published Date: Feb 07, 2011
Your customers don't just want to be engaged by your brand - they expect it!
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social media, crm, digital crm, engagement, customer service, customer care, social crm, vrm
    
3CSI
Published By: conTgo     Published Date: Feb 14, 2011
Levering Social Media and Mobile Technology in Times of Crisis
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social, media, corporate, travel, crisis, mobile, technology, services
    
conTgo
Published By: BrandProtect     Published Date: Feb 17, 2011
Understanding the Value of a Social Media Risk Management Program
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social media monitoring, social media risk management, identity theft, brand and intellectual property abuses, malicious discussion
    
BrandProtect
Published By: TalentWise     Published Date: Feb 28, 2011
Gain insight into the future of employment background screening and how the industry will be changing. This whitepaper details the pitfalls of using Social Media, upcoming legislation and how to conduct a comprehensive background check.
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talentwise, employee screening, hiring, background check, staffing, employment
    
TalentWise
Published By: Janrain     Published Date: Feb 28, 2011
Proven social media strategies to make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions.
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janrain, social media, social login, carri bugbee, social media integration, social strategy, social sharing, share button
    
Janrain
Published By: HP and Intel® Xeon® processors     Published Date: Aug 01, 2012
In today's hyper-connected world, with its multiple mobile devices, ubiquitous Internet access and pervasive social media platforms, people expect immediate access to information and services.
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autonomic management, storage, service, virtualization, automation, standardization, consolidation, internal services
    
HP and Intel® Xeon® processors
Published By: Epicor HCM     Published Date: Mar 24, 2011
Organizations that utilize blogs, wikis and social networking tools achieved an average year-over-year improvement in employee engagement of 18%, compared to just 1% for the organizations that did not.
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employee engagement, socia media in hr
    
Epicor HCM
Published By: ETNA Software     Published Date: Mar 23, 2011
This whitepaper covers programming and design aspects of installation experience customization.
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finance software, software development, software as a service, social oriented architecture, trading, retail banking
    
ETNA Software
Published By: SearchForce     Published Date: Mar 31, 2011
Explore how you can understand the Facebook user, identify your target audience and create more granular campaigns.
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facebook advertising, facebook campaigns, facebook ads, facebook optimization, social media marketing, paid search
    
SearchForce
Published By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
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facebook, marketingsherpa, ad platform, roi, social media marketing, branding, internet marketing
    
Facebook
Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
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facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy
    
Facebook
Published By: Omobono     Published Date: Apr 18, 2011
The first of two papers on social media for business. Covering basic principles, statistics, approach and benefits.
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social media, omobono, b2b digital marketing, business
    
Omobono
Published By: Jason Swenk     Published Date: May 02, 2011
This paper briefly defines social CRM, explains its value and sets forth some best practices and common pitfalls to avoid. Finally, a case study is presented as a best practices example of social CRM strategy
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social crm, technology platform, workflow, business intelligence, collaborative communities
    
Jason Swenk
Published By: Verio     Published Date: May 04, 2011
Download this guide for videos and demonstrations that show how to integrate social media into your business strategy.
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verio, website, social media, integrate social media, facebook, twitter, linkedin
    
Verio
Published By: GMS Inc     Published Date: May 18, 2011
Insights into the service and support offerings of GMS and business software providers alike
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accounting, causes, charity, community, consultants, donation, donations, donorexpress
    
GMS Inc
Published By: Sysomos     Published Date: May 26, 2011
A strategy for monetizing social media marketing and measuring ROI.
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marketwire sysomos, marketingsherpa, cmo perspectives, social media monetization, social marketing roi, sergio balegno
    
Sysomos
Published By: Interactive Intelligence     Published Date: Aug 30, 2011
Looking for expert advice on social media and its impact on the multichannel contact center but don't have access to an analyst firm to get the insight you need? This is your chance to gain that insight, free of charge.
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interactive intelligence, social media, multichannel contact center, art schoeller, communication channel, metrics
    
Interactive Intelligence
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
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enterprise social media, social media management, social media measurement
    
Syncapse Corp.
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
There should be no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. In trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
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social media effectiveness, social media campaign, enterprise social media, social media management, social media measurement
    
Syncapse Corp.
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
Since the advent of Facebook Places, organizations have been unable to technically link local ('Child') Places to a corporate ('Parent') Page on Facebook's backend. It has also been a challenge to create different Check-in Deals across multiple physical locations (commonly referred to as Places). Facebook is now endeavoring to solve these pain points through this week's "Parent-Child" and "Check-in Deals API" feature releases.
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facebook, facebook parent child, social media management, social media measurement, enterprise social media
    
Syncapse Corp.
Published By: Central Desktop     Published Date: Aug 05, 2011
Central Desktop is the ideal collaboration software for technology companies looking for a secure, powerful solution that will reduce costs, enhance team collaboration and improve project management. It helps IT directors and teams keep documentation up-to-date, share files, manage versions, and keep internal business units from using unapproved, non secure services for sharing documents online and internally. >>>Register to learn more
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social collaboration, online collaboration, collaboration software, team collaboration, sharepoint alternative, project collaboration, online team collaboration, online project management
    
Central Desktop
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