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Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
Published By: Pega     Published Date: Jun 21, 2016
IT leaders working on customer service projects must display an incredible amount of diligence. An organization’s CRM system has become its lifeline to customers, but as customer needs evolve so has the requirements of CRM. According to Gartner, today’s CRM solution must include a laundry list of capabilities outside its traditional core functionality including: native mobile support of the vendor's customer service and support business applications; real-time analytics; industry-specific functionality and workflow; context mining of voice and text; scalable cloud-based systems; social media engagement; suggested next agent action; multimodal capabilities, such as chat within mobile self-service; and even co-browsing. Gartner surveyed the CRM field and evaluated each vendor including Pegasystems.
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Pega
Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
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oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit
Published By: Informatica     Published Date: Jul 07, 2011
Explore how retailers can generate a single view of customers who engage across multiple channels-online, in stores, and via call centers, on social media, and mobile devices.
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informatica, competitive edge, customer information management mdm, master data management, multichannel retail environment, social media, single view, customer activity
    
Informatica
Published By: Gold Lasso     Published Date: Oct 02, 2008
Integrating Email Campaigns with New and Existing Mediums.  This white paper is a review of the "why's" and "how's" of email integration with other marketing mediums.
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goldlasso, social network, myspace, facebook, linkedin, blogs, advertising
    
Gold Lasso
Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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branding, emerging marketing, press release marketing, blog marketing, blogging, social media, public relations, cymfony
    
Cymfony
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
    
Cymfony
Published By: Cymfony     Published Date: Sep 13, 2007
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
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health, healthcare, pharmaceuticals, pharmaceutical, social media, fda, compliance, cymfony
    
Cymfony
Published By: IBM     Published Date: May 30, 2008
In the age of Web 2.0, Internet users are rewriting the rules of social interaction, using blogs, forums, and social bookmarking for sharing information and sustaining relationships across borders. This IBM white paper looks at how organizations can achieve tangible business benefits through embracing these technologies.
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ibm, collaboration, ibm ep, ep campaign, ibm
    
IBM
Published By: IBM     Published Date: May 30, 2008
With open, flexible Web 2.0 technologies from IBM, organizations from all over the world are adding a new dimension of imagination and innovation with these advanced collaborative tools. Learn how you can benefit from social software and team-based collaboration that is helping companies to ride the Web 2.0 wave to collaborative freedom.
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collaboration, web 2.0, ibm, ibm ep, ep campaign
    
IBM
Published By: IBM     Published Date: Sep 18, 2008
Powering your IT hardware often costs more than double the price of the actual machine. While this fact alone motivates businesses to build more energy efficient data centers, IBM's Project Big Green details the additional operational and social benefits for businesses. Read more on IBM's holistic approach to reducing your IT energy use to save you money.
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ibm, network management, networking, green, green computing, green datacenter, green data center, data center
    
IBM
Published By: ProjectLocker     Published Date: Aug 21, 2009
This paper provides a brief overview of Wiki and its emerging importance in the business marketplace. It describes ways in which many major corporations are taking advantage of this new social software to transform their business practices, and lays out a short set of guidelines to consider before implementing your own Wiki solution.
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collaboration, corporate portals, information management, intranets, messaging, wiki, wikipedia, social marketing
    
ProjectLocker
Published By: Safe Software     Published Date: Mar 19, 2008
In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.
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social, social media, one up web, oneupweb, survey, poll, ipod, wii
    
Safe Software
Published By: Quocirca     Published Date: Sep 07, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.  If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
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social networking, blog, blogging, blog marketing, wiki, wikis, wiki marketing, emerging marketing
    
Quocirca
Published By: Infor     Published Date: Jul 23, 2007
Make EAM part of your Green Strategy; This white paper includes recommendations for a Green-centric Organization. Find out how a comprehensive, green-oriented asset performance management solution will enable you to achieve compliance, efficiency, and consumer appeal.
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environment, environmental, social responsibility, greenhouse, greenhouse effect, green, gas emissions, environmentalism
    
Infor
Published By: Perimeter     Published Date: Jul 17, 2007
Click here and get a head start on these Hackers by learning how they are turning their attention to new ways to deliver viruses, crash unsuspecting users’ computers, and steal social security numbers, passwords, bank account numbers, etc.
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vulnerability, hacker, hacker detection, hacker prevention, ips, intrusion prevention, intrusion detection, ids
    
Perimeter
Published By: TRIRIGA     Published Date: Mar 31, 2008
Investments in green building strategies consistently result in significant benefits for organizations today.  Green buildings not only reduce the environmental impacts of natural resource consumption and green house gas emissions, but they also provide economical benefits such as reduced costs, improved bottom-line performance and higher shareholder value.
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green building, tririga, environmental sustainability, dr. romm, tririga, environmental impact, green house gas emissions, emissions
    
TRIRIGA
Published By: Interactive Intelligence     Published Date: May 07, 2012
IT strategies in insurance have traditionally been driven by business objectives and business strategy. But with technology advancements for mobile solutions, social media, analytics, content management (ECM), and process automation, insurers can now take a conjoinment view to evaluate opportunities and drive differentiation. Read more in this paper from Mark Breading of Strategy Meets Action.
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interactive, technology, ecm, process automation, social and mobile technology
    
Interactive Intelligence
Published By: Interactive Intelligence     Published Date: Feb 26, 2013
Utility outages are inevitable. How utilities communicate with the customers who are personally impacted by the outage has the potential to be a relatively positive or an incredibly negative experience. Learn about customer communications via social.
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utlity outages, communications, social, best practices, negative experiences, interactive intelligence
    
Interactive Intelligence
Published By: Verint     Published Date: Jul 10, 2013
In this research perspective sponsored by Verint, Ventana research delves into customer experience management. You'll learn about the importance of the customer experience when dealing with a company and how it can strongly impact their propensity to remain loyal - to continue to purchase products and services from the company, to recommend it to other people and refrain from posting negative comments about it on social media
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verint, customer experience management, customer experience challenges, customer analytics
    
Verint
Published By: Elastic Collision     Published Date: Feb 14, 2008
Media coverage of Second Life typically favors the opinions of industry analysts and naysayers. All too often, the concerns of regular users are overlooked. In October 2007, as part of a larger survey, we asked more than 800 Second Life residents what advice they would give to real-world organizations establishing a presence in Second Life.
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elastic collision, virtual, virtual world, virtual reality, sims, avatar, avatars, social networking
    
Elastic Collision
Published By: Concentra     Published Date: Mar 31, 2008
There is a lot of interest at the moment in Web 2.0, a catch-all term for ways of making websites much more dynamic and socially interactive. What is a pity is that all the jargon about mash-ups and social media might suggest opening up your online presence this way will require lots of investment in arcane or unproven technology.
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concentra, sharepoint, intranet, 2.0, collaboration
    
Concentra
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