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Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence
Published By: CMO.com     Published Date: Mar 16, 2017
New analysis by the Adobe Digital Insights (ADI) team reveals some noteworthy shifts in the mobile landscape. The first: Tablets have failed to make a real comeback, despite strong holiday discounting in the United States. Additionally, Google Accelerated Mobile Pages (AMP) is catching on in the United States, where internet saturation is turning the mobile space into a fearsome battleground.
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amp, adobe digital insights, adi, mobile, tablet, amp
    
CMO.com
Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach
    
Revana
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
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marketing, performance marketing, programmatic advertising, coordinated marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
Tags : 
performance marketing, programmatic advertising, coordinated marketing, marketing funnel
    
AdRoll
Published By: Special Counsel     Published Date: May 14, 2015
In this white paper, we examine how smarter and more connected personal devices are spreading connectivity outward, eventually marrying personal data and services with information from the wider world.
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personal devices, personal data, information, connectivity, innovation, internet of things
    
Special Counsel
Published By: Creekpath     Published Date: Aug 21, 2009
There is an impression today that Information Lifecycle Management is a new concept. Management of the information lifecycle has been with us since the dawn of the computer age. While recent legislation and shifts in media cost have spawned a mini-boom in replication start-ups and new storage technologies, the fundamentals of information management have not changed.
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information lifecycle, project life cycle, information lifecycle management, ilm, storage, information management, creekpath
    
Creekpath
Published By: IBM     Published Date: Apr 23, 2008
Imagine using your personal desktop on any computer. You can, with the IBM Virtual Client Solution. This demo explains the backend process of server-hosted services, shows how a user’s desktop is delivered through a remote connection, and demonstrates how an administrator can shift servers for IT simplification without interrupting users.  Watch the demo now.
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ibm, ibm opt it, opt it, remote desktop, vnc, virtual client, virtual machine, virtual desktop, remote access
    
IBM
Published By: IBM     Published Date: Mar 24, 2009
Electronics and Software Engineering are quickly merging with traditional Mechanical Engineering to create a new paradigm in auto manufacturing: Mechatronics. Industry experts predict that this shift will bring about profound advances in automotive product development. Unfortunately, existing IT and process infrastructures do not provide sufficient capabilities to support the new paradigm: multiple data silos, a lack of standardized processes, and integration issues on a tool level (Mechanical, Electronic, Software) continue to pose serious obstacles to development efficiency, and remain a frequent source of delays, quality issues and cost increases.
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ibm, ibm telelogic, automotive system design, mechanical engineering, mechatronics, oems, electronic stability programs, esp, electric overlay steering, ancillary systems, active lighting, pdm, product data management, pcb-layout domains, ptc, automotive product development system, sourcing, engineering, engineering change orders, ecos
    
IBM
Published By: IBM     Published Date: Aug 26, 2009
We need to move away from the current environment in which data is treated as separate from (and subservient to) applications and business process-which may require a cultural shift within the IT department.
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information strategy, ibm, corporate data resides, master data management, etl, data governance, lifecycle management., ibm's information agenda, information based enterprise, bloor research
    
IBM
Published By: ITI     Published Date: Aug 21, 2009
This "paradigm shift" includes a move from a predominance of physical testing for product prototype validation to simulation-led problem solving and performance validation, using Computer Aided Engineering, and Design (CAE and CAD) tools.
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product development, product testing, cad, computer aided design, cad, computer-aided design, cae, computer aided engineering, computer-aided engineering, product development lifecycle, iti
    
ITI
Published By: Signiant     Published Date: Aug 14, 2008
Never before has the Media and Entertainment (M&E) industry seen such rapid change in business models, adoption of digital technologies, and global, distributed, collaborative workflows. New business ventures, consolidation of terrestrial-based television stations, broadband penetration, time-to-market pressures, and shifting audience viewership are some of the ingredients that are contributing to the re-definitions that are taking place in the M&E industry.
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signiant, digital media, supply chain, information management
    
Signiant
Published By: Lumension     Published Date: Oct 17, 2008
The realities of security and compliance have changed considerably since patch management faced its first big paradigm shift some years ago. At that time many organizations wrestled with the transition from manual patching and remediation to an automated process. Of course, nothing in security is ever static, so it is no surprise that patch management has continued to evolve since then. Though still automated, today’s best patch management tools and techniques are significantly different from their predecessors. In this whitepaper, Lumension Security’s Matt Mosher, Senior Vice President of the Americas, gives an historical perspective on how this evolution unfolded and why it is important for organizations to evolve their patch management technology in order to remain on top of increasing security attacks.
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lumension, unix, linux, web 2.0, windows, cve
    
Lumension
Published By: Servoy     Published Date: Dec 11, 2006
This white paper on Software as a Service (SaaS) highlights the application development shifts that software vendors must go through to accommodate SaaS.
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saas, java, application development, software-as-a-service, product development, software development, application development, servoy
    
Servoy
Published By: Blue Lane     Published Date: Aug 31, 2007
Virtualization has become all the rage for companies interested in optimizing their servers and storage systems. This shift in data center architecture allows IT organizations to reduce operational costs and increase flexibility and responsiveness to changing business demands. But in this rush to virtualize, security can fall by the wayside.
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virtualshield, virtual shield, virtualization, security, network security, vmware, vm ware, bluelane, blue lane, virtual security, virtual, storage virtualization, virtual machine
    
Blue Lane
Published By: Blue Lane     Published Date: Nov 15, 2007
Virtualization has become all the rage for companies interested in optimizing their servers and storage systems. This shift in data center architecture allows IT organizations to reduce operational costs and increase flexibility and responsiveness to changing business demands.
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data center security, datacenter security, data centre, network security, virtual server, virtual data center, server virtualization, blue lane
    
Blue Lane
Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce, customer relationship, crm, gold lasso
    
Gold Lasso
Published By: Interactive Intelligence     Published Date: Feb 28, 2013
Driving to one percent - In this series, we view this phenomenon from a business perspective and how seemingly minor additions, deletions, or shifts can reap substantive results.
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driving to one percent, call analysis, answering machine detection, interactive intelligence, fdcpa compliance
    
Interactive Intelligence
Published By: WiChorus     Published Date: Nov 05, 2007
Rising demand for multimedia applications and mobile usage requires new paradigm to shift voice-oriented cellular architecture into data-oriented networks in order to serve bandwidth hungry packet based applications which include but not limited to multimedia gaming, mobiTV, streaming media, P2P, etc. Data oriented network requires 20-fold fatter air link and backhaul as compared to typical voice communication.
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wimax, access controller, asn-gw, gateway, base station, ofdma, edge router, farpoint group, controller, wichorus
    
WiChorus
Published By: Borer Data Systems Ltd.     Published Date: Nov 07, 2007
Clear Image was awarded a contract to supply and fit CCTV and Access control to NISA, one of the largest picking warehouses in Europe. The company runs 3 shifts per day and wanted to allocate lockers to employees. The simple solution would have been to give each employee a locker, but between Borer and Clear Image, a better solution was devised. Thanks to our technology, we can create one to many relationships between our devices. 
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security, security management, access control, identity management, iam, authentication, nisa, physical security, tracking, workforce, workforce management, employee management, borer, nisa, clear image, borer, borer data systems, access control, muster, roll call
    
Borer Data Systems Ltd.
Published By: SchemaLogic     Published Date: Jun 11, 2008
The Associated Press, like all publishing and digital media companies, must work rapidly to meet the demands of a shifting media landscape. An exploding wave of free content on the web meant that AP not only had to deliver more content online, but needed to create more relevance and niche content in order to update traditional ad revenue models with targeted web-based products and more potential for advertising dollars.
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schemalogic, associated press, content delivery, content management, cms, content management system
    
SchemaLogic
Published By: Signiant Inc.     Published Date: Aug 14, 2008
Never before has the Media and Entertainment (M&E) industry seen such rapid change in business models, adoption of digital technologies, and global, distributed, collaborative workflows. New business ventures, consolidation of terrestrial-based television stations, broadband penetration, time-to-market pressures, and shifting audience viewership are some of the ingredients that are contributing to the re-definitions that are taking place in the M&E industry.
Tags : 
signiant, digital media, supply chain, information management
    
Signiant Inc.
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey
Published By: Likewise Software     Published Date: Oct 07, 2008
This paper begins by exploring why SOX compliance continues to be so difficult when it is treated as an annual project rather than a continuous process. Then the paper discusses how Likewise Enterprise can help your company make the shift to continuous compliance for identity and access management in a mixed network. Likewise joins Linux, Unix, and Mac OS X computers to Active Directory, providing the basis to assign each user a unique ID for authentication, authorization, and monitoring. Likewise also includes group policies for non-Windows computers so that you can centrally manage their security settings in the same way as Windows computers.
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likewise, risk, compliance, sox
    
Likewise Software
Published By: HP - Enterprise     Published Date: Jun 04, 2013
In the world of storage management, something looms large on the horizon: the cloud. The cloud impacts storage strategies whether you are moving your storage to the cloud, managing the on-premises storage of private cloud applications, or a combination. Many organizations already take advantage of cloud storage, but an even greater shift is on the way. In a recent survey, respondents forecasted increases in cloud storage as large as 75 percent.
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cloud, storage growth, storage resource management, solutions
    
HP - Enterprise
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