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Published By: IBM     Published Date: Aug 21, 2008
Natural and manmade disasters have costly, far-reaching impacts on businesses. And organizations of all types are making business continuity plans that protect their data, networks, core business applications and facilities. But it’s important to build resiliency into your business operations as well your human capital. This Web seminar on Workplace Recovery will take you through the risks related to human capital resiliency and provide a framework for addressing them.
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ibm, ibm mi, ibm grm, disaster recovery, recovery, business continuity
    
IBM
Published By: iProspect     Published Date: Jul 28, 2008
Learn the extent to which search marketing efforts are integrated with a variety of offline marketing channels and the specific search marketing and integration techniques in use, as well as how to identify obstacles to the integration process.
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iprospect, jupiter, seo, search engine marketers, sem
    
iProspect
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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b2b, business-to-business, btob, search engine marketing, sem, search, oneupweb, marketer
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Talk the talk of search engine marketing with Oneupweb's Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.
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oneupweb, online marketing, online advertising, search engine marketing, sem, search engine optimization, seo, paid search engine marketing
    
Oneupweb
Published By: SchemaLogic     Published Date: Jun 11, 2008
SchemaLogic of Kirkland, WA, provider of business semantics management software, announced that Chevron has chosen SchemaLogic Enterprise Suite as a critical software component for Phase 3 of the company's third-generation Global Information Link (GIL3) initiative. This strategic initiative defines Chevron's overall information management strategy, global hardware and software architecture and operating environment.
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schemalogic, oil, gas, petroleum, sharepoint, share point, collaboration, chevron
    
SchemaLogic
Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready
Published By: WebMetro     Published Date: Mar 24, 2008
Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part.
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search marketing, sem, seo, webmetro
    
WebMetro
Published By: Solarflare Communications Inc.     Published Date: Mar 13, 2008
Solarflare’s creation of a ‘virtualization aware’ smart network adapter and modified Xen will allow direct, but safe, access to such adapters from guest operating systems in order to improve network performance.
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data center, semiconductor, 10gbe, solarflare, phy solutions, virtualization
    
Solarflare Communications Inc.
Published By: Intellitactics     Published Date: Feb 28, 2008
Save time and money by sustaining compliance between audits. Aberdeen Group's Derek Brink describes the benefits that best in class companies achieve by taking steps to sustain compliance.
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compliance, log management, security information management, sim, security event management, sem, siem, network behavior analysis
    
Intellitactics
Published By: ICG Commerce     Published Date: Feb 08, 2008
Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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seo, search engines, search engine optimization, sem, search engine marketing, fathom, fathom seo, keywords
    
ICG Commerce
Published By: ICG Commerce     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
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seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords
    
ICG Commerce
Published By: Fathom SEO     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
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seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords
    
Fathom SEO
Published By: Fathom SEO     Published Date: Jan 28, 2008
Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search
    
Fathom SEO
Published By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google
    
Mediative
Published By: Microworld     Published Date: Dec 12, 2007
Unwanted PopUp Ads are intrusive Internet advertisements that are displayed when you access web pages. This white paper provides information about different type of PopUp Ads, losses they cause, how they work and suggests key features that a good PopUp Ad Filter software should have.
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pop-up, popup, ads, pop-up ad, pop-up ads, internet security, online security, virus
    
Microworld
Published By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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website marketing, search engine, sem, seo, online marketing, blogging, adwords, google adwords
    
ProjectLocker
Published By: Solarflare Communications Inc.     Published Date: Nov 08, 2007
This paper will highlight the improvements that SolarStorm's virtualization acceleration can provide, not only in networking I/O performance, but also in server efficiency.
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data center, semiconductor, 10 gbe, copper cabling, solarflare, network performance, network performance management, ip networks
    
Solarflare Communications Inc.
Published By: Solarflare Communications Inc.     Published Date: Sep 14, 2007
This white paper discusses how utilizing copper cabling in the data center can lead to high performance networking, along with other beneficial features.
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data center, semiconductor, 10 gbe, copper cabling, solarflare, network performance, network performance management, ip networks
    
Solarflare Communications Inc.
Published By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff
    
Arial Software
Published By: Inovis     Published Date: Aug 06, 2007
When companies adopted Just-In-Time (JIT) tactics, they did so primarily to reduce inventory costs. For the most part, this strategy worked. Reducing stocks of raw materials, parts, assemblies and finished goods reduces carrying costs, allowing companies to invest the freed-up funds in more productive assets and projects.
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supply chain, scm, supply chain management, inovis, spend management, cost control, inventory, inventories
    
Inovis
Published By: Quocirca     Published Date: Jul 11, 2007
SOA enables composite applications or collections of services that have been assembled to support a company’s business processes.  Portal and collaboration software delivers the essential people-focused capabilities of the SOA strategy to provide significant value to the organisation.
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productivity, soa, service oriented, service-oriented, collaboration, bpm, business process management, portals
    
Quocirca
Published By: Omniture     Published Date: Jun 27, 2007
If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.
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sem, search engine marketing, bid management, keyword selection, ppc, pay per click, pay-per-click, omniture
    
Omniture
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