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Published By: TIBCO Software     Published Date: Jul 22, 2019
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. “In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i
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TIBCO Software
Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions, customer engagement programs, adobe customers outperform, company brand awareness, big data, structured data, data quality, data integration, customer segmentation, customer empowerment
    
Adobe
Published By: Lenovo UK     Published Date: Nov 09, 2018
El aumento de la movilidad está causando un dolor de cabeza a los equipos de TI en todas partes, con el potencial de mayores costos y riesgos. Pero con ThinkPad impulsado por los procesadores Intel® Core™ i7 vPro™, obtiene seguridad 360, durabilidad confiable y productividad sin compromisos en todos y cada uno de los dispositivos. Obtenga más información en nuestro documento técnico. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, el logotipo de Intel, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, el logotipo de Intel Inside, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, Xeon Inside y Intel Optane son marcas comerciales de Intel Corporation o de sus filiales en Estados Unidos y/o en otros países.
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Lenovo UK
Published By: Lenovo UK     Published Date: May 15, 2019
El aumento de la movilidad está causando un dolor de cabeza a los equipos de TI en todas partes, con el potencial de mayores costos y riesgos. Pero con ThinkPad impulsado por los procesadores Intel® Core™ i7 vPro™, obtiene seguridad 360, durabilidad confiable y productividad sin compromisos en todos y cada uno de los dispositivos. Obtenga más información en nuestro documento técnico. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, el logotipo de Intel, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, el logotipo de Intel Inside, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, Xeon Inside y Intel Optane son marcas comerciales de Intel Corporation o de sus filiales en Estados Unidos y/o en otros países.
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Lenovo UK
Published By: Clustrix     Published Date: Sep 04, 2013
Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring. If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions. This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.
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technology, clustrix, online advertising, real time bidding, database, analytics
    
Clustrix
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security
    
Gigya
Published By: Adobe     Published Date: Mar 03, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers. Read the guide to learn: • The DNA of customer digital behavior • How to create unified customer segments with existing data • How to adopt onsite messaging to match offsite ads
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fsi, adobe, customer behavior, customer segments, data
    
Adobe
Published By: Adobe     Published Date: May 16, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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Adobe
Published By: TIBCO Software     Published Date: Sep 16, 2019
La industria petrolera se está transformando de manera dinámica gracias el poder de conexión del Internet, los avances en sensores remotos conectados, y las posibilidades que ofrece el machine learning y la inteligencia artificial (IA). A medida que la búsqueda de hidrocarburos y fuentes de energías alternativas se amplía a entornos más profundos y hostiles, los operadores, las compañías de servicios y los propietarios de los recursos están aprovechando los avances tecnológicos para garantizar que sus empleados estén más seguros, sus campos sean más productivos y sus activos fijos estén operando a su máximo nivel de eficiencia.
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TIBCO Software
Published By: Sportgenic     Published Date: Jul 24, 2008
This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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ad networks, sportgenic, catalyst, catalyst sf
    
Sportgenic
Published By: Intel     Published Date: Dec 13, 2018
In today’s world, advanced vision technologies is shaping the next era of Internet of Things. However, gathering streaming video data is insufficient. It needs to be timely and accessible in near-real time, analyzed, indexed, classified and searchable to inform strategy—while remaining cost-effective. Smart cities and manufacturing are prime examples where complexities and opportunities have been enabled by vision, IoT and AI solutions through automatic meter reading (AMR), image classification and segmentation, automated optical inspection (AOI), defect classification, traffic management solution—just to name a few. Together, ADLINK, Touch Cloud, and Intel provide a turnkey AI engine to assist in data analytics, detection, classification, and prediction for a wide range of use cases across a broad spectrum of sectors. Learn more about how the Touch Cloud AI brings cost savings, operational efficiency and a more reliable, actionable intelligence at the edge with transformative insi
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Intel
Published By: Zebra Technologies     Published Date: Jul 06, 2017
Gestione sin esfuerzo su flota de impresoras térmicas de códigos de barras para un control más estricto y mayores resultados. Este artículo cubre desafíos como aprovisionamiento problemático, dolores de cabeza de seguridad y monitoreo confuso.
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printer intelligence, industrial printers, desktop printers, mobile printers, highly durable printers, improving warehouse, manufacturing productivity, shipping accuracy, inventory accuracy, price management accuracy
    
Zebra Technologies
Published By: McAfee     Published Date: Sep 04, 2014
Sepa cómo gestionar el riesgo hoy significa comprender más los datos: análisis de vulnerabilidad, registros de aplicaciones y bases de datos, flujos, registros de acceso y sesiones, alertas y análisis de tendencias.
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arquitectura de seguridad conectada, big security data, big data, administración de registros, administración de logs, siem, seguridad
    
McAfee
Published By: McAfee     Published Date: Nov 07, 2014
A conformidade e os riscos financeiros costumavam ser as principais preocupações que motivavam a adoção de uma postura de gerenciamento de segurança e riscos. Leia o whitepaper e saiba como, atualmente, gerenciar os riscos permite compreender uma quantidade maior de dados: varreduras de vulnerabilidades, registros de aplicações e bancos de dados, fluxos, registros de acesso e de sessões, alertas e análise de tendências.
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arquitetura de segurança conectada, big security data, big data, gerenciamento de registros, gerenciamento de logs, siem, segurança
    
McAfee
Published By: McAfee     Published Date: Nov 07, 2014
Segundo o relatório “Agulha em um palheiro de dados” (Needle in a Datastack), as empresas estão vulneráveis a violações de segurança porque não são capazes de analisar ou armazenar adequadamente o Big Data. Esses volumes cada vez maiores de eventos, bem como de dados sobre ativos, ameaças, usuários e outros dados relevantes, criaram um grande desafio para as equipes de segurança em relação ao Big Data. Para solucionar esse desafio, as empresas abandonaram as arquiteturas tradicionais de gerenciamento de dados para adotar sistemas dedicados ao gerenciamento de dados de segurança na era das APTs (ameaças persistentes avançadas).
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siem, big security data, segurança do big data, informações de segurança, ameaças avançadas, ameaças persistentes avançadas, apt, inteligência de segurança, segurança
    
McAfee
Published By: Akamai Technologies     Published Date: Nov 13, 2018
Competitive pressures from peers are forcing CSPs to evolve beyond connectivity and offer incremental valueadded services to sustain revenue growth. Security services are an obvious candidate for consideration since awareness of the need for security protections is extremely high due to regular media coverage highlighting Internet exploits. Threat trends and strong alignment with large customer segments are creating opportunity for CSPs to offer a foundational layer of web protection for every Internet access connection. They can provide a previously unavailable level of web security that reduces the risk their customers face, without imposing a configuration or management burden.
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Akamai Technologies
Published By: Hewlett Packard Enterprise     Published Date: Nov 01, 2018
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
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Hewlett Packard Enterprise
Published By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges
    
SmartFocus
Published By: Splunk     Published Date: Nov 29, 2018
Gartner Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017 Splunk Jumps From #5 in 2016 to #2 in Top 10 Named ITOM Performance Analysis Software Vendors, Worldwide, 2017 Splunk is ranked #2 of overall ITOM Performance Analysis Software Vendors, according to Gartner’s report, Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017. This Gartner report also lists Splunk as one of several disruptors in the table “Market Share of Incumbents vs. Disruptors - ITOM Performance Analysis Software.” As a Splunk customer, are you utilizing your machine data platform to its fullest potential? Learn about newest trends in ITOM software tools across AIOps, APM, infrastructure monitoring and Network performance monitoring and diagnostics. Download this report to learn: 2017 rankings of performance analysis software vendors, overall and subsegments How digital business is driving demand for modern, agile monitoring tools via DevOps toolchains Shifts in
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application performance monitoring, network tools, network monitoring tools, network monitoring software, network monitoring, it monitoring
    
Splunk
Published By: Mimecast     Published Date: Dec 20, 2018
Email remains the biggest entry point into your healthcare organization, and with medical records at least 10X as valuable as credit cards, potential payoffs are high. Security threats are real and debilitating – they can even affect patient care – and they aren’t going away anytime soon. Watch the Anatomy of an Email-Borne Attack webinar where we'll paint the current healthcare threat landscape for attacks and demonstrate an actual live hack. You will learn: Why and how the healthcare threat landscape is evolving How your email can be used as an entry point in multiple types of attack Attacker methodologies and the tactics and tools being used to exploit your users How to enhance email security and improve overall cyber resilience
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healthcare, ransomware, ransomware attack, seg, secure email gateway
    
Mimecast
Published By: McAfee     Published Date: Sep 04, 2014
El tipo más amenazante de ataque cibernético es invisible. El riesgo para las empresas es real según lo evidenciado por los recientes ataques de alto nivel. Las organizaciones necesitan controles de seguridad por capas que funcionen en conjunto para detectar la presencia y las acciones de hackers y malwares furtivos.
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ataques furtivos, malware, sistema de prevención de intrusiones, siem, controle de seguridad en capas
    
McAfee
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