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Published By: McAfee     Published Date: May 19, 2014
A medida que la tecnología de firewall de próxima generación (NGFW - next-generation firewall) se convierte en más convencional, es el momento de revisar las capacidades y funciones avanzadas que separan a los líderes de los rezagados. En su forma más básica, el consenso de una definición de NGFW incluiría estas capacidades: funciones estándares de firewall como la inspección de estado y la traducción de direcciones de red, prevención de intrusiones integrada, control de aplicaciones y un cierto nivel de inteligencia e integración con bases de datos de vulnerabilidad y reputación.
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firewall de próxima generación, sistemas de prevención de intrusos, firewall, seguridad contextual, detección de evasión avanzada, técnicas de evasión avanzadas, seguridad, gestión de ti
    
McAfee
Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona, rfm, testing, prospect profiling, purchase score, postal code analysis, up-sell, cross sell
    
SPSS Inc.
Published By: QAD     Published Date: Jan 19, 2018
QAD anticipa los problemas que pueden afectar a sus clientes y provee soluciones antes de que se den cuanta de que tienen un problema. Nos aseguramos de que nuestro producto no solo se ocupe de los principales retos si no que recomendamos soluciones para sus problemas, aparte de nuestras soluciones y servicios. Nuestro objetivo es ayudar a nuestros clientes a formar la Empresa Efectiva.
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QAD
Published By: SyberWorks     Published Date: Oct 21, 2008
Claudia Innes, Corporate Marketing Director for Fairchild Semiconductor, Inc. discusses their use of the SyberWorks Hosted e-Learning Solution to create a marketing-information portal to provide marketing and performance support for their sales staff, sales engineers, partners, and distributors in the power-supply segment.
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syberworks, e-learning, elearning, performance support, learning management systems, learning management system, e-learning, web based training, training management systems, training management system, online training software, web based training software, e-learning, sop automation, seminar logistics, classroom management, online survey tool, competency management, schedule simulation, fda 21 cfr part 11
    
SyberWorks
Published By: Akamai Technologies     Published Date: Sep 03, 2019
The attacks and tools being used against financial services organizations are part of a complex ecosystem. This may seem like an obvious statement at first glance. When you read most industry reports, they tend to focus on a single aspect of the whole ecosystem, as if it were unrelated to other types of attacks. To be honest, we’ve been just as guilty of having a myopic view of attack traffic as anyone else. We wanted to do something different for this report. Instead of looking at a single type of attack, we stepped back to look at attacks against banks, credit unions, trading companies, and other organizations that make up financial services as a whole. Most defenders only see a very small segment of the overall traffic, whether they’re the target or the vendor supplying defensive tools. The breadth of Akamai’s products and our visibility into a significant portion of Internet traffic allows us to research multiple stages of the attack economy.
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Akamai Technologies
Published By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
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ibm, banking, analytics, roi, marketing, p&l, data
    
IBM
Published By: Visual Factories     Published Date: Mar 15, 2019
Manufacturers are looking for ways to optimize their factory floor and machinery processes to reach their full production potential. Whether it is because of equipment issues or the personnel running the machines, the average OEE machine is running at 60%. With Visual Factories’ plug-and-play cloud-based solution, factory management get enhanced visibility into their manufacturing processes, helping to identify operational inefficiencies and to increase their OEE. Real-time reports for middle management deliver root cause analysis that will increase machine efficiency. Top management use the business insights for maximizing profits and reducing costs. The solution is quick and easy to install and can be set up by on-site maintenance staff. Visual Factories' solution is compatible with any type of production machine in any market segment and has been deployed at metal working and medical tooling plants in the aerospace, automotive and medical industries around the world. Customers incl
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Visual Factories
Published By: IBM     Published Date: Jan 09, 2017
Learn about the security and compliance vulnerabilities of governing identities and segregating access with the concept of roles, and discover how governing at the entitlement level can improve access control. Discover how to automate controls and reporting, and manage orphan accounts to ensure that former users don’t retain access after they leave the organization. IBM Security Identity Governance and Intelligence gives you better control over access with visibility into entitlements - not just roles.
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ibm, security, identity governance and intelligence, identity governance, entitlements, compliance
    
IBM
Published By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos, roi, customer, satisfaction, integration, brand, vision, experience, message, connected, cooperation, motivate, success, scaling, sales, groups
    
Teradata
Published By: The Starr Conspiracy     Published Date: Mar 29, 2013
In this white paper, you will learn about emerging HCM marketing segments and how market share is the most important objective of any marketing strategy.
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market share, marketing strategy, hcm marketing segments, marketing savvy
    
The Starr Conspiracy
Published By: Adobe     Published Date: Nov 07, 2013
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
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adobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings, seamless data ingestion, message delivery, strong vendors, product evaluations, selecting right partner, audience insights, coordinated targeting
    
Adobe
Published By: Cisco     Published Date: Sep 07, 2016
In this white paper, you will learn how to simplify security engineering with effective network segmentation.
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Cisco
Published By: Adobe     Published Date: Nov 09, 2017
Robust Data Management Platforms drive intimate customer experiences. You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target. The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.
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Adobe
Published By: VMware     Published Date: Oct 05, 2015
To be fair, if you don’t know or understand the data center architecture strategy called micro-segmentation, you aren’t a “dummy.” But it could mean you are missing a highly cost-effective opportunity to implement best-in-class data center security called the “Zero Trust” network. This special “For Dummies” edition explains micro-segmentation, how it enables Zero Trust, and why it is now within your organization’s reach. Download your free copy of this book now.
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zero trust network, micro segmentation, data architecture strategy, vmware, data center, data center security
    
VMware
Published By: VMware     Published Date: Oct 05, 2015
Unless you’ve already deployed a Zero Trust network, your network security is broken. That’s the bad news. The good news? New ways of implementing a previously hardware-intensive and costly concept called micro-segmentation now put Zero Trust within your organization’s reach. Learn about these breakthrough developments in this Forrester Research report that is yours free, courtesy of VMware and Carahsoft®. Download your free copy now.
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vmware, zero trust, forrester research, network security, network security solution, micro segmentation, carahsoft
    
VMware
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
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segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy, customize messaging, custom offers, media buying, improved marketing tactics
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
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marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns, brand marketing, marketing strategy, market strategy, brc, business to consumer, business to customer, customer segmentation, consumer segmentation
    
Neustar
Published By: Neustar     Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
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prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy, enrollment, business to consumer, b2c, school, prospective students
    
Neustar
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Proofpoint     Published Date: Apr 06, 2012
Email Security: Gartner, Inc. positions Proofpoint in the Leaders quadrant in its 2011 Magic Quadrant for the Secure Email Gateway (email security, anti-spam, anti-virus, outbound content filtering, email encryption, intrusion prevention) market.
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secure email, email security, spam, virus, encryption, phishing, anti-spam solution, cloud intelligence, dlp, saas, virus filtering, spam filtering, archiving, antivirus, email encryption, transport layer security, tls, network intrusion prevention system, gartner email security magic quadrant, 2011
    
Proofpoint
Published By: HP Software     Published Date: Feb 09, 2016
The functional software test automation market is a subsegment of the overall software test tools market (which also includes test planning, performance testing, test data management and other functions). Functional test automation focuses on the automation of tests in a way that simulates the way a real user would interact with an application — by driving the user interface (UI). They can also look at other functional aspects of an application such as testing APIs. In this Magic Quadrant, we focus on the UI automation facilities of tools, because according to our client interactions this appears to be the area of greatest need.
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HP Software
Published By: IBM     Published Date: Jul 07, 2015
IBM named a leader in Gartner's first ever Magic Quadrant on Disaster Recovery as a Service.
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disaster recovery, backup, infrastructure, segmentation, restoration
    
IBM
Published By: Adobe     Published Date: Nov 10, 2017
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
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Adobe
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