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Published By: Iron Mountain     Published Date: Jun 01, 2015
Es un paso importante no solo para obtener la conformidad, sino también para controlar los costes y asegurar que la información está disponible cuando se necesita, independientemente de donde se encuentre.
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Iron Mountain
Published By: PDF Tools     Published Date: Aug 21, 2009
PDF files are prevalent in virtually all market segments worldwide. Most people know and use the term "PDF" but have misconceptions what it can and can't do. The purpose of this White Paper is to explain what PDF actually is and what it's strengths and limitations are.
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content delivery, document management, information management, ebusiness, enterprise software, pdf, portable document format, adobe, acrobat, document, pdf tools
    
PDF Tools
Published By: Interactive Intelligence     Published Date: Nov 10, 2010
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.
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interactive intelligence, ibm, customer service strategy, marketing segment, crm, cebp
    
Interactive Intelligence
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: SPSS Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs, wikis, e-mails, instant messaging, predictive analytics, bottom up approach, documents, customer relationship management, crm, voice of the customer, competitive landscape, security threats, understanding text
    
SPSS Inc.
Published By: OneSource     Published Date: Jan 29, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
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sales intelligence, crm, sfa, leads, pipeline, industry news, trigger events, segmentation, marketing, aberdeen group, sales automation, contacts
    
OneSource
Published By: SAS     Published Date: Jul 02, 2012
This white paper will examine the key driver of market success and the ability to develop competitive differentiation.
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analytics, sas, reporting, trending, segmentation
    
SAS
Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online.
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microsoft dynamics crm online, marketing, roi, business productivity online services, bpos, data acquisition and segmentation, marketing analytics
    
Microsoft Corporation
Published By: Conductor     Published Date: Oct 21, 2013
Conductor's research of more than 380 enterprise search marketers and interviews with numerous SEO professionals finally reveals what separates the 'best-in-class' from the 'laggards.' Best-in-class cite early SEO involvement in content, greater maturity in reporting with the use of advanced techniques such as keyword segmentations, data mash-ups and the use of advanced technology in their reporting workflow, and a stronger commitment to organizational evangelism than their laggard colleagues.
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seo, search engine optimization, natural search, successful seo, seo initiatives, seo strategies
    
Conductor
Published By: Cisco     Published Date: Sep 07, 2016
In this white paper, you will learn how to simplify security engineering with effective network segmentation.
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Cisco
Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution, predictive analysis
    
Adobe
Published By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
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personalized digital marketing, marketing center, hands-on control, customer segments, design communications, manage campaigns
    
IBM
Published By: IBM     Published Date: Nov 25, 2014
Read this ebook from the Aberdeen Group to see the results of a wide-ranging study of retailers across multiple segments. Find out what it takes to enhance loyalty and satisfaction while increasing sales and margins in the connected-customer era.
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merchandise optimization, customer empowerment, retail, aberdeen group
    
IBM
Published By: SyberWorks     Published Date: Oct 21, 2008
Claudia Innes, Corporate Marketing Director for Fairchild Semiconductor, Inc. discusses their use of the SyberWorks Hosted e-Learning Solution to create a marketing-information portal to provide marketing and performance support for their sales staff, sales engineers, partners, and distributors in the power-supply segment.
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syberworks, e-learning, elearning, performance support, learning management systems, learning management system, e-learning, web based training, training management systems, training management system, online training software, web based training software, e-learning, sop automation, seminar logistics, classroom management, online survey tool, competency management, schedule simulation, fda 21 cfr part 11
    
SyberWorks
Published By: IBM     Published Date: Aug 05, 2014
The MDM of customer data solutions market segment grew healthily in 2012. New acquisitions and integrations of prior acquisitions by the Leaders have continued, and several visions for linking MDM and social data have emerged. This Magic Quadrant will help you find the right vendor for your needs.
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ibm, magic quadrant, master data, data, management, solutions, mdm, vendor
    
IBM
Published By: IBM     Published Date: Apr 04, 2016
The right identity governance and administration solution can help you control access risks and segregation-of-duties violations. It can help you manage user roles, access policies and risk - so you can apply and enforce appropriate levels of access across your enterprise.
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ibm, data security, risk management, data management
    
IBM
Published By: IBM     Published Date: Apr 27, 2016
When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster.
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ibm, ibm watson, watson engagement advisor, customer service, customer relations, customer engagement
    
IBM
Published By: IBM     Published Date: Apr 27, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster."
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ibm, ibm watson, watson engagement advisor, customer engagement, millennial, millennial generation, customer experience
    
IBM
Published By: IBM     Published Date: Sep 15, 2016
This webcast session will discuss and demonstrate a new set of mobile capabilities within the IBM Digital Experience portfolio. These exciting new capabilities enable the line of business to work hand in hand with mobile app developers to deliver personal, adaptive, and relevant content to hybrid or native mobile applications. Come see how a new content authoring experience brings workflow, segmentation, and mobile notifications together to help drive the right mobile app experience for your users.
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ibm, commerce, mobile, apps, mobile app, ibm digital experience portfolio
    
IBM
Published By: IBM     Published Date: Jan 09, 2017
Learn about the security and compliance vulnerabilities of governing identities and segregating access with the concept of roles, and discover how governing at the entitlement level can improve access control. Discover how to automate controls and reporting, and manage orphan accounts to ensure that former users don’t retain access after they leave the organization. IBM Security Identity Governance and Intelligence gives you better control over access with visibility into entitlements - not just roles.
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ibm, security, identity governance and intelligence, identity governance, entitlements, compliance
    
IBM
Published By: Cisco     Published Date: Jul 11, 2016
Today’s corporate networks are more important to business objectives than ever before. Consequently, greater amounts of sensitive data traverse both wired and wireless networks. This plethora of valuable data in today's enterprise attracts an increasing number of hackers and malware applications. However, the inherent connected intelligence and distributed nature that makes the network a treasure trove for cybercriminals can also empower the network to be a proactive security tool. Through traffic visibility, and segmentation, today's enterprise network can prove itself to be a sensor and enforcer for security.
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Cisco
Published By: Hewlett-Packard     Published Date: Aug 02, 2013
As the amount of information we generate grows, and as our relationship with information grows more complex, the race to innovate new products and services to help us harness information, manage it, and tap into it more easily intensifies. This paper discusses the continuing development of HP’s strategy for delivering Converged Storage that improves the ability of your business to capitalize on information. Building on the foundation provided by fusing industry-standard technologies, federated scale-out software, and converged management, HP is now extending Converged Storage into new solutions and segments with a new initiative that introduces the next evolution of this HP Converged Storage strategy and vision.
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storage, converged storage
    
Hewlett-Packard
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map, mapping, audience development, resources, buyer personas, sales development, sales leads, in-person environment, audience segmentation, promotion planning, audience, b2b, btob
    
Bulldog Solutions
Published By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial, b2b, behavioral, customer segment, media, content-specific
    
Junta42
Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona, rfm, testing, prospect profiling, purchase score, postal code analysis, up-sell, cross sell
    
SPSS Inc.
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