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Published By: Evergreen Systems, Inc.     Published Date: Dec 16, 2008
This comprehensive white paper applies automation and ITIL best practices to the data center and reviews current industry trends, server automation energy usage issues and a variety of optimization strategies for data center improvement.  The effects of virtualization are explored in-depth.  Includes detailed sections on increasing operational efficiency using workflow analysis, automating and optimizing server change management, reducing infrastructure complexity and developing security, disaster recovery and business continuity procedures.  Step by step instructions for developing metrics and a business case to justify data center and server automation are included.
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evergreen system, data center automation, data center automation manager, network automation, server automation, server virtualization, itil, data center optimization
    
Evergreen Systems, Inc.
Published By: ZSL Inc.     Published Date: Dec 16, 2008
This paper explains the constraints in using the legacy systems and the essential of modernizing the legacy systems and strategic alignment of IT with business. We have discussed different approaches towards modernizing the legacy systems and the ways to make your legacy modernization a success. Along the way, we have explained the benefits and possibilities of maximizing ROI and lowering TCOs by effectively modernizing your legacy applications and aligning IT and business practices.
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zsl, legacy modernization, roi, soa, data management
    
ZSL Inc.
Published By: Vocus, Inc     Published Date: Dec 16, 2008
Analyze the expanded role of PR professionals as they lead strategic company initiatives.  Learn techniques to support business growth and ultimately the company’s bottom line.
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pr professionals, public relations, pr role, pr initiative, vocus, roi
    
Vocus, Inc
Published By: Oco, Inc.     Published Date: Dec 10, 2008
In today’s tough economic times, more and more companies are looking to Software-as-a-Service (SaaS) on-demand business intelligence (BI) solutions to assess how they can quickly reduce inventory levels, assemble information, analyze operations and gain new insights in how to improve performance. 
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oco, roi, software-as-a-service, saas, business intelligence, enterprise resource planning, manufacturing execution system
    
Oco, Inc.
Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics
    
BrightCove
Published By: SBE     Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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archway, roi, archanalytics, marketing operations management, business intelligence
    
SBE
Published By: GlobalSpec     Published Date: Nov 21, 2008
Leads are only as good as your company’s ability to respond appropriately and track them through the sales process. Learn how to overcome challenges in managing leads and increase your number of highly-qualified leads.
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globalspec, lead generation, qualify leads, distribute leads to sales, roi
    
GlobalSpec
Published By: GlobalSpec     Published Date: Nov 21, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
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globalspec, e-mail marketing, web development, roi, search engine optimization, banner ads, search ads, social media
    
GlobalSpec
Published By: TailoredMail     Published Date: Nov 21, 2008
Normal 0 false false false EN-US X-NONE X-NONE In tough economic times, when budgets are being cut, there is an advertising medium that you can turn to that delivers a high ROI without a steep price.
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email marketing, tailored marketing, online marketing, email newsletters
    
TailoredMail
Published By: Archway     Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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archway, roi, marketing operations management, outsourcing, business assessments, market planning, product procurement
    
Archway
Published By: F5 Networks Inc     Published Date: Nov 20, 2008
A Closer Look at the Financial Benefits of Intelligent File Virtualization with F5 ARX
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f5 networks, file virtualization, data solutions, roi, financial benefits, intelligent file virtualization, arx
    
F5 Networks Inc
Published By: ZSL Inc.     Published Date: Nov 18, 2008
This paper explains the constraints in using the legacy systems and the essential of modernizing the legacy systems and strategic alignment of IT with business. We have discussed different approaches towards modernizing the legacy systems and the ways to make your legacy modernization a success.
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zsl inc, roi, legacy modernization, soa, data management
    
ZSL Inc.
Published By: Oco, Inc.     Published Date: Nov 12, 2008
Many companies have business intelligence (BI) tools and infrastructure that serve their business’ needs; however, certain functional departments, business units, or key business initiatives often don’t yet have the BI tools that they need in place.  There is a new approach to BI to address those pressing business needs that leverages the existing BI infrastructure and can deliver value to the business in weeks rather than months and at a fraction of the cost of a traditional BI solution. Learn how Complementary BI leverages Software-as-a-Service (SaaS) BI solutions to address targeted business needs in a way that complements in-house BI systems, leading to a win-win situation for business users and IT analytical tools to business users.
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oco, business intelligence, software-as-a-service, roi
    
Oco, Inc.
Published By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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demand metric, lead generation
    
Demand Metric
Published By: Dell     Published Date: Oct 21, 2008
It’s not so much a matter of "if" but "when" for most organizations regarding migration to Windows Vista. Laying the groundwork now for this migration can yield higher ROI than waiting until later. This Computerworld Technology Briefing explains it all.
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dell, windows vista, windows, security
    
Dell
Published By: SyberWorks     Published Date: Oct 21, 2008
In most cases, the biggest quandary an organization must solve is to put together a rational, i.e., a cost justified, business case why they should spend capital to invest in a learning management system. The focus of this white paper will outline the benefits of web-based training along with a practical framework for developing ROI when looking at the cost of traditional training methods verses e-Learning.
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syberworks, e-learning, roi, global workforce, just-in-time learning, learning management systems, learning management system, e-learning
    
SyberWorks
Published By: SyberWorks     Published Date: Oct 21, 2008
This blind case study focuses on the operations division of a Fortune 500 company had significant challenges training its franchisees. They struggled with an 8 to 12 month backlog in providing training for their new franchisees coming on board. Anecdotally, when they did get around to training new people, the requirements and curriculum were outdated and in the process of being revised. Their franchisees and employees were never current on updated company policies and procedures. These franchises were spread all over the country, so it was costly to train their franchisees using traditional onsite training methods.
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syberworks, learning management system, roi, learning management systems, learning management system, e-learning, elearning, web based training
    
SyberWorks
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs... Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
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leadlife solutions, lead scoring, lead nurturing, lead generation, roi, crm
    
LeadLife Solutions
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...
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leadlife solutions, roi, lead generation, lead optimization, crm
    
LeadLife Solutions
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Tips on how a lead management system can help you track, score, nurture leads, and give you visibility to real marketing analytics...
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leadlife solutions, lead generation, roi, cso, crm
    
LeadLife Solutions
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
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leadlife solutions, bearingpoint, demandgen, lead scoring, lead generation, crm, roi, lead nurturing
    
LeadLife Solutions
Published By: RisingMedia     Published Date: Oct 14, 2008
Defining specific metrics for measuring the success of a Web site is a daunting task. The inability to identify proper criteria and meaningful calculations is hampering the e-business world's capacity to determine the value of corporate Web sites and to set appropriate budgets for their development.
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emetrics, risingmedia, netgenesis, e-business, roi metrics
    
RisingMedia
Published By: RisingMedia     Published Date: Oct 14, 2008
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
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emetrics, risingmedia, roi, online marketing, marketing optimization, wasp
    
RisingMedia
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing
    
Marketo, INC.
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