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Published By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
    
Bazaarvoice
Published By: Aberdeen Group     Published Date: Jul 11, 2011
This document outlines key concerns that exist for both IT and line-of-business videoconferencing stakeholders and is intended to allow both of these constituencies to better understand the holistic challenges and value propositions of videoconferencing.
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aberdeen group, business enterprise videoconferencing, compliance, virtualizing video application, unified communications, video solutions, roi, value proposition
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Jul 11, 2011
This document outlines key concerns that exist for both IT and line-of-business videoconferencing stakeholders and is intended to allow both of these constituencies to better understand the holistic challenges and value propositions of videoconferencing.
Tags : 
aberdeen group, business enterprise videoconferencing, compliance, virtualizing video application, unified communications, video solutions, roi, value proposition
    
Aberdeen Group
Published By: Kaon     Published Date: Jul 07, 2011
In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs - in the hundreds of thousands - while creating emotional customer connections at events. Learn how your 2011 marketing programs will generate greater ROI with new interactive marketing technologies.
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kaon interactive, roi, marketing technologies, virtual product demonstrations, trade show trends, sales team, virtual technology
    
Kaon
Published By: Lyris, Inc.     Published Date: Jul 01, 2011
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
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lyris™, email marketing services, marketing software, email value proposition, evp, email marketing software, email campaigns, sender reputation
    
Lyris, Inc.
Published By: Boothster     Published Date: Jun 30, 2011
Benefits of green trade show displays
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green trade show displays, sustainable business, green marketing, green exhibiting
    
Boothster
Published By: IBM Corp     Published Date: Jun 21, 2011
The IBM System x and BladeCenter families offer a broad range of servers tat support Linux, giving you the flexibility to deploy precisely the solution you need to help your business realize innovation.
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linux, system x, bladecenter, ibm, express center, virtualization, infrastructure, cost-saving
    
IBM Corp
Published By: ADTRAN     Published Date: Jun 16, 2011
Small and medium enterprises are increasingly upgrading to a UC system, which can improve customer service, streamline product development and speed response to new opportunities. Learn the key steps of UC adoption.
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adtran, telecomm, communication, uc adpotion, ivr application, response time, roi, infrastructure
    
ADTRAN
Published By: Pardot LLC     Published Date: Jun 09, 2011
Find out how to refine your email campaigns and achieve maximum ROI by following the simple steps of: Tailoring, Testing, Timing, and Tracking.
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content., email campaigns, marketing automation, pardot, tailoring, testing, timing, tracking
    
Pardot LLC
Published By: IBM Software     Published Date: Jun 08, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software
Published By: Aberdeen Group     Published Date: Jun 02, 2011
The focus of this document is to quantify the cost of IT-induced business downtime.
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aberdeen, datacenter uptime, roi, disaster recovery, best-in-class, industry average, laggard, sla
    
Aberdeen Group
Published By: Sysomos     Published Date: May 26, 2011
A strategy for monetizing social media marketing and measuring ROI.
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marketwire sysomos, marketingsherpa, cmo perspectives, social media monetization, social marketing roi, sergio balegno
    
Sysomos
Published By: IBM Software     Published Date: May 24, 2011
This white paper will explore the practical applications of performance management and business analytics.
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ibm, business analytics, data analysis, performance management, customer, roi, cognos software
    
IBM Software
Published By: Perceptive Software, Inc.     Published Date: May 24, 2011
Learn an easy method for calculating the ROI of an enterprise content management (ECM) investment and prove the value of working smarter and faster.
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perceptive software, ecm, enterprise content management, roi, payback period, cfo, tco, data collection
    
Perceptive Software, Inc.
Published By: IBM Software     Published Date: May 24, 2011
This white paper will explore the practical applications of performance management and business analytics.
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ibm, business analytics, data analysis, performance management, customer, roi, cognos software
    
IBM Software
Published By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
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compuware, gomez, mobile roi, julie a. ask, forrester, mobile return on investment, mobile marketing, mobile advertising
    
Gomez Marketing
Published By: Trillium Software     Published Date: May 19, 2011
Insurers must combine information from disparate systems, applications, and business units to create an enterprise view of risk. By developing a process to incorporate geocodes into location intelligence, insurers can build a more accurate assessment of risk.
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trillium software, underwriting risk, insurers, location intelligence, geocodes, risk management, granularity, risk models
    
Trillium Software
Published By: HP     Published Date: May 11, 2011
Learn how HP Systems Insight Manager monitors and controls the server environment to enhance staff efficiency, improve uptime, and reduce the cost and complexity of managing the data center.
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hp insight control management, business value, roi, tim grieser, randy perry, server life-cycle management, it management, infrastructure management
    
HP
Published By: HP     Published Date: May 11, 2011
This paper demonstrates how migrating to HP BladeSystem delivers significant ROI through reduction in hardware and facilities expenditures.
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hp intel, blade server, hp bladesystem, roi, it infrastructure, hardware, facilities, slas
    
HP
Published By: Acronis     Published Date: Apr 26, 2011
Closing the Virtualization Loop white paper identifies the objectives in the next phase of virtual machine backup and recovery and provides recommendations on how to improve backup and disaster recovery in a hybrid IT environment.
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acronis, virtualization, backup and recovery, disaster recovery, roi, tco, virtual server backup, virtual server
    
Acronis
Published By: SAP     Published Date: Apr 14, 2011
To realize a competitive advantage, small-business leaders must address five common obstacles: inefficient operations, inability to support rapid growth or new markets, disjointed business processes, lack of visibility into daily operations, and limited resources. Overcoming each of these challenges gives you the power to generate valuable insights into your business, operate more efficiently, and gain the flexibility to maximize your competitive advantage.
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sap solutions, small businesses, midsize companies, competitive advantage, visibility, inefficient operations, disjointed business processes, roi
    
SAP
Published By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
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quality business data, jigsaw, marketing campaign, sales, lead data, lead generation, roi, b2b lead
    
Jigsaw
Published By: Profiles International     Published Date: Apr 08, 2011
Employee assessments can give organizations and managers consistent, in-depth, and objective information about their people. This Information helps leaders and managers rely less on gut instinct and make smarter people decisions.
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employee assessment, job performance, hard skills, soft skills, job matching, employment lifecycle, productivity, roi
    
Profiles International
Published By: SAP     Published Date: Apr 07, 2011
There is growing evidence of the competitive value of BI and analytics solutions. An IDC study of North American and European organizations found that the median ROI of BI and analytics projects was 112%.
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business intelligence, competitive advantage, analytics solutions, idc, roi
    
SAP
Published By: Bluewolf     Published Date: Apr 07, 2011
This white paper from Bluewolf looks at the Operational and cost benefits of implementing a remote DBA system.
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remote dba, roi, bluewolf, database monitoring, heineken case study, bluewolf beyond, remote database administration, market conditions
    
Bluewolf
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