research findings

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Published By: Oracle     Published Date: Mar 04, 2014
Because the cloud is a consequence rather than the original destination, many companies are not organised for success.
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oracle cloud, oracle, lob software, integration
    
Oracle
Published By: Oracle     Published Date: Mar 18, 2014
Much as a journalist is expected to report on the “who, what, when,” etc. when filing their story, professional business-to-business (B2B) sales reps are more likely to open doors, nurture opportunities, and close deals when they know more about their prospect or customer. Sales Intelligence, as a broad category of tools and services within the Sales Effectiveness space, represents a significant opportunity for all varieties of sales-oriented job roles to better understand their buyer both before and during the traditional — and non-traditional — sales cycle. This Research Brief summarizes initial Aberdeen research findings based on recent sales intelligence data collected from 206 survey respondents, and provides specific guidance regarding best practices and technologies that sales leaders and sales operations practitioners are well-advised to adopt.
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oracle, b2b, sales intelligence, sales effectiveness, traditional sales cycle, non traditional sales cycle, sales operations, sales research
    
Oracle
Published By: Act-On     Published Date: Jan 08, 2015
Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.
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act-on, lead generation, management, smb, research, ad age, btob
    
Act-On
Published By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
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adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising
    
AdRoll
Published By: Manifesto     Published Date: Mar 24, 2010
This Manifesto white paper on "B2B Social Engagements" provides answers to these questions with research findings, 12 cases and more!
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social media, business to business, b2b, popular social media tools, financial services, management consultant, professional services, corporate blogs
    
Manifesto
Published By: Gleanster Research     Published Date: May 15, 2013
This 30pg report from Gleanster research aggregates findings from a January 2013 survey of 219 organizations. The results explore the evolving demand for tangible justification of marketing spend.
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Gleanster Research
Published By: LogMeIn     Published Date: Aug 27, 2013
While a lot of research has been done on the effectiveness and benefits of live chat, the customers voice is rarely heard. This report, written by Lauren Freemann from the e-tailing group, examines the customers' view on live chat and presents a deep insight into why consumers choose live chat. Findings include the key reasons for choosing live chat over other communication channels, best practices for deploying live chat successfully and key insights from the Annual Merchant Survey, a report that explores the merchants perspective of live chat implementations.
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chat with chatters, consumers, retailers, chatting, logmein, customer support, e-tailing, merchants
    
LogMeIn
Published By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
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digital video, online video, digital video consumption, social media and video, tv content
    
Adobe
Published By: Symantec     Published Date: Oct 07, 2014
With the rapid rise in data breaches, advanced threats and mobility, data loss prevention (DLP) has quickly evolved from a security issue to a business imperative. This research paper examines the findings from a new study on DLP by Symantec. The goal of the study is to understand how DLP programs impact the effectiveness of security executives, while also protecting corporate data.
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data loss prevention, data breaches, threats and mobility, security executives, corporate data
    
Symantec
Published By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
Published By: Cisco     Published Date: Apr 07, 2014
Cisco presents its research findings on mobile data traffic, wireless trends and how the service providers can capture the Wi-Fi opportunity.
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wi-fi, wireless, cisco, service providers
    
Cisco
Published By: Cisco     Published Date: Apr 07, 2014
Cisco presents its research findings on mobile data traffic, wireless trends and how the service providers can capture the Wi-Fi opportunity.
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wi-fi, wireless, cisco, service providers
    
Cisco
Published By: VMware SD-WAN by VeloCloud     Published Date: May 21, 2019
The SD-WAN market is in the early growth stage of the product lifecycle. Key factors driving market adoption include: cost savings from efficient usage of private and public networks, ability to optimize hybrid cloud connectivity, and applicationaware routing. Below is a summary of key research findings of this report:
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VMware SD-WAN by VeloCloud
Published By: Pega     Published Date: Sep 11, 2015
In this Forrester Wave evaluation of customer relationship management (CRM) suites for enterprise organizations, we identified the nine most significant CRM suites solutions — Infor CRM (formerly known as SalesLogix), Microsoft Dynamics CRM, NetSuite, Oracle Siebel CRM, Pegasystems, Salesforce, SAP CRM, SAP Cloud for Customer, and SugarCRM — and researched, analyzed, and scored them. This report details our findings in order to help application development and delivery (AD&D) professionals supporting CRM operations select the right partner for their customer engagement initiatives.
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Pega
Published By: Akamai Technologies     Published Date: Nov 02, 2018
Independent technology research firm Forrester evaluated web application firewall (WAF) vendors and published the results in The Forrester Wave™: Web Application Firewalls, Q2 2018. Akamai Technologies emerged as one of the leaders after a comprehensive evaluation on 33 criteria. The report states that security pros require a WAF that will automatically protect web applications, stay ahead of zero-day attacks and protect new application formats including APIs and serverless architectures. The report also reveals detailed findings for the 10 most significant WAF vendors. Akamai’s Kona Site Defender was the top scorer in the zero-day attacks criterion and one of the select vendors rated a Leader, the highest-ranking level in the report. In viewing this Akamai content, we would like to share your data with Akamai. Click here for more info or to opt out.
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Akamai Technologies
Published By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
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Progress
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