redefining marketing

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Published By: IBM APAC     Published Date: Jun 13, 2017
In this interactive document, we present the key results from the IBM Institute for Business Value’s recent report “Redefining Markets: Insights from the Global C-suite Study – The CMO perspective,” and examine how IBM and SAP can help CMOs meet the challenges of marketing in a digital world.
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cmo, digital era, ibm, sap, c-suite, study, digital transformation
    
IBM APAC
Published By: IBM     Published Date: Apr 26, 2016
Redefining Markets: Insights from the Global C-suite Study – The CMO perspective This report draws on input from the 5,247 C-suite executives (CxOs) who participated in our latest C-suite Study. We now have data from more than 28,000 interviews stretching back to 2003. Here, we focus on the perspectives of Chief Marketing Officers (CMOs).
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ibm, ibm institute for business values, c-suite study, cmo, media, entertainment
    
IBM
Published By: Silverpop     Published Date: Jun 15, 2012
Looking to unlock marketing automation's full potential to boost engagement, build loyalty and drive revenue? In this commissioned study by Forrester Consulting on behalf of Silverpop, you'll learn how you can develop a winning marketing automation playbook.
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silverpop, marketing, forrester, marketing automation, marketing campaigns
    
Silverpop
Published By: IBM     Published Date: Feb 04, 2014
As new technology and connected consumers redefine how business is done, IBM Smarter Commerce solutions help companies more effectively engage with customers across four critical aspects, which include the Buy, Market, Sell and Service components. This ebook outlines those areas and solutions for each.
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ibm, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers, market solutions, sales success
    
IBM
Published By: IBM     Published Date: Feb 24, 2014
Read this paper to get an in-depth look at how the past is shaping the future of retail. Find out what it takes to rethink your strategy and points of differentiation—and to even radically redefine the role of the store in order to turn it into an asset instead of a liability.
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ibm, retail, reinventing retail, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers
    
IBM
Published By: SAS     Published Date: Apr 25, 2017
Are you a marketing leader on the path to modernizing your marketing organization? Are you a marketing analyst championing analytical transformation in your campaigns? If you answered yes to either question, this e-book is for you. It offers a practical account of how to create a new marketing culture that adds value through data and analytics. You’ll meet marketing leaders from Comerica, Lenovo, RCI, SAS and Visa – and read how they’re implementing analytics, redefining marketing strategies and transforming their cultures. By sharing their perspectives, we hope to provide a new set of best practices to guide your analytical transformation – and to help you reinvent your marketing organization for the digital age.
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SAS
Published By: Cisco     Published Date: Jan 05, 2015
redefining longstanding infrastructure paradigms doesn’t just raise eyebrows, it raises questions. cisco senior Vice president of Marketing soni Jiandani sat down with Unleashing IT to discuss the new cisco Application centric infrastructure (Aci) and what makes it so unique in the marketplace.
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cloud computing, infrastructure, marketplace, application, hybrid, enterprise
    
Cisco
Published By: SAS     Published Date: Mar 20, 2013
How Vail Resorts Is Redefining Targeted Marketing with the Help of SAS®
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customer experience, crm, relationship management, marketing, customer intelligence, customer data, analytics
    
SAS
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