predictive marketing

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Published By: SPSS     Published Date: Jun 30, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
Tags : 
spss, cablecom, customer retention, crm, churn rate, reduce churn, predictive analytics, statistics
    
SPSS
Published By: SPSS     Published Date: Jun 30, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
Tags : 
spss, organic growth, roi, predictive analytics, profitable relationships, predictive enterprise, statistical methods, statistics
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.
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spss, predictive analysis, roi, data, data driven decision making, mitigate risk, fraud, real time intelligence
    
SPSS, Inc.
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
Tags : 
spss, cablecom, customer retention, crm, churn rate, reduce churn, predictive analytics, statistics
    
SPSS, Inc.
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
Tags : 
spss, organic growth, roi, predictive analytics, profitable relationships, predictive enterprise, statistical methods, statistics
    
SPSS, Inc.
Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
Tags : 
audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data
    
TruSignal
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