optimizely

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Published By: Adobe     Published Date: Nov 09, 2017
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing
    
Adobe
Published By: Optimizely     Published Date: Apr 06, 2018
We live in the age of the consumer. Across touchpoints, customer expectations for digital interactions and brand experiences are evolving. Today, it is critical for organizations to deliver high-performing, personalized encounters across the customer journey. To drive innovation and stay competitive, organizations need to reorient towards the customer—which means being able to understand their needs, adapt to their expectations, and quickly make improvements. But pinpointing where to make iterations across your tactics and digital entities like websites and landing pages can be a difficult task—especially in today’s multi-touch environment.
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Optimizely
Published By: Optimizely     Published Date: Apr 06, 2018
The Need When building websites and applications, too many companies make decisions- on everything from new product features, to look and feel, to marketing campaigns- using subjective opinions rather than hard data. The Solution Companies should conduct online controlled experiments to evaluate their ideas. Potential improvements should be rigorously tested, because large investments can fail to deliver, and some tiny changes can be surprisingly detrimental while have big payoffs.
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Optimizely
Published By: Optimizely     Published Date: Apr 06, 2018
Welcome to the conversion best practices toolkit from Optimizely! You’re already one step closer to delivering meaningful digital experiences and turning prospects into customers. In an increasingly competitive landscape where customers demand more from their digital interactions with companies across a growing number of communication channels, customer acquisition can be a big challenge. In this toolkit, you’ll find a variety of resources aimed at helping you identify conversion optimization opportunities and acquire new customers with greater efficiency.
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Optimizely
Published By: Optimizely     Published Date: Apr 06, 2018
Getting the most out of A/B and other controlled tests. In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that the change increased revenue by an astonishing 12%. That experience illustrates why it’s critical to adopt an “experiment with everything” approach, say Ron Kohavi, the head of the Analysis & Experimentation team at Microsoft, and Stefan Thomke, an HBS professor. In this article they describe: How to properly design and execute A/B and other controlled tests ? Ensure test integrity ? How to interpret results and avoid pitfalls
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Optimizely
Published By: Optimizely     Published Date: Apr 06, 2018
Optimizely helps companies better understand and serve their customers. Every touchpoint with a customer is an opportunity to win that customer’s heart, make them great, and make them better. By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth. Optimizely enables you to experiment everywhere—both across the organization and across every interaction you have with a customer. In a company that experiments everywhere, everyone from Marketing to Product Management, Design, Engineering, and the C-Suite can inform their decisions with experiments that engage customers for their reactions.
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Optimizely
Published By: Adobe     Published Date: Oct 11, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, evergage, google, IBM, localytics, Mixpanel, optimizely, sAs, and Webtrekk — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Optimizely     Published Date: Dec 01, 2015
In Optimizely’s independent survey of digital channel owners with Dimensional Research, we observed an emerging set of behaviors that indicate sophisticated optimization being done by teams actively running A/B and multivariate experiments. These teams are doubling down on the people and processes needed to accelerate the development of their optimization programs. The result? Faster business benefits and in greater orders of magnitude.
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a/b testing, customer experience, sophisticated optimization, optimization programs
    
Optimizely
Published By: Optimizely     Published Date: Dec 01, 2015
Figuring out the right experiences to deliver customers is one of the most valuable questions online businesses need to answer and this guide will help you do just that. We’ll explore real challenges you are facing and arm you with the single most powerful strategy to overcome them: Experience Optimization.
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digital marketers, optimization, customer experiences, optimization strategy
    
Optimizely
Published By: Optimizely     Published Date: Dec 01, 2015
The ultimate guide to mobile experiences that delight, engage, and keep your users coming back for more.
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mobile apps, customer experience, customer engagement, mobile optimization
    
Optimizely
Published By: Optimizely     Published Date: Dec 01, 2015
Find the most impactful areas to optimize & unlock hidden revenue! When your testing roadmap includes dozens of ideas (each with unique requirements) and each team member is vying for her idea to be run first, effective prioritization becomes paramount. This session will focus on the considerations, tools and frameworks you can use to make sure your roadmap is appropriately prioritized to meet your goals.
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optimizely, optimization roadmap, webinar, revenue generation
    
Optimizely
Published By: Optimizely     Published Date: Dec 01, 2015
Optimization is an essential strategy for any marketer or product developer in the digital space. Since we’re just getting started with this nascent industry, sometimes best practices can be hard to come by. Fortunately, we were able to pick the brains of over 30 experienced optimization experts with decades of cumulative experience running A/B testing and optimization campaigns.
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optimization, website, survival, campaigns, strategy, marketer, product developer
    
Optimizely
Published By: Optimizely     Published Date: Dec 01, 2015
Statistics are the underpinning of how Optimizely’s customers use data to make decisions. We use experiments to understand how changes we make affect the performance of our online experiences. To do this, we need a framework for evaluating how likely those changes are to have an impact, positive or negative, on a business over time. To run great experiments, investing in an understanding of statistics is one of the most important skills you can develop. Statistics provide inference on your results and help to determine whether you have a winning variation. Using statistical values to decide leads to stable, replicable results you can bet your business on. Lack of understanding can lead to errors and unreliable outcomes from your experiments.
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statistics, experiments, data, customers, results, variation
    
Optimizely
Published By: Optimizely     Published Date: Jun 02, 2017
If you’re striving for experimentation excellence, there’s no better teacher than learning from the best of the best. Whether you are looking for proven strategies, fresh inspiration, or solid ideas, The Big Book of Experimentation will equip you to succeed.
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optimizely, experimentation excellence, optimizely experimentation platform, experimentation
    
Optimizely
Published By: Optimizely     Published Date: Jun 02, 2017
Download this complimentary Forrester report* – Continually Optimize Experiences to Differentiate and Compete for Customers.
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optimizely, optimize experiences, digital channels, customer relations, customer expectations, customer interactions
    
Optimizely
Published By: Optimizely     Published Date: Jun 02, 2017
Download the guide and learn how to get more out of your existing demand generation programs.
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optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing
    
Optimizely
Published By: Optimizely     Published Date: Jun 05, 2017
Learn about statistical significance, statistical error, and the concepts behind Optimizely’s Stats Engine: - Best practices for running your experiments to statistical significance - Tips for communicating results, optimizing low-traffic pages, using confidence intervals, and more - How Optimizely is creating an always-valid view of statistical significance
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optimizely, online experiments, statistics, statistical significance, optimizely stats engine
    
Optimizely
Published By: Optimizely     Published Date: Jun 09, 2017
How can your brand turn the challenges facing retailers into competitive advantages? Download the guide, Thriving in the Era of Personalization: 5 Challenges for Retailers to Overcome.
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optimizely, success strategies, personalization, retailers, retail, cross-channel experiments, optimize user experience
    
Optimizely
Published By: Optimizely     Published Date: Sep 28, 2015
In Optimizely’s independent survey of digital channel owners with Dimensional Research, we observed an emerging set of behaviors that indicate sophisticated optimization being done by teams actively running A/B and multivariate experiments. These teams are doubling down on the people and processes needed to accelerate the development of their optimization programs. The result? Faster business benefits and in greater orders of magnitude.
Tags : 
a/b testing, customer experience, sophisticated optimization, optimization programs
    
Optimizely
Published By: Optimizely     Published Date: Sep 28, 2015
Figuring out the right experiences to deliver customers is one of the most valuable questions online businesses need to answer and this guide will help you do just that. We’ll explore real challenges you are facing and arm you with the single most powerful strategy to overcome them: Experience Optimization.
Tags : 
digital marketers, optimization, customer experiences, optimization strategy
    
Optimizely
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