media proliferation

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Published By: Absolute Software     Published Date: May 31, 2016
This is arguably the most unsettling time in history to be a CIO. The IT landscape is shifting at a rapid pace with advances in social media, mobility and big data. The proliferation of advanced robotics is just around the corner and the Internet of Things is connecting even the most mundane objects to the internetóand probably the corporate network. Back in the 1990s, most computer hackers were interested in gaining access to networks purely for kudos among their peers. Today hackers have monetized their skills and make their living from finding vulnerabilities in IT networks.
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data, big data, security, corporate network, mobility
    
Absolute Software
Published By: Jobvite     Published Date: Aug 25, 2016
This explosion in the amount of information is similar to the boom the marketing world saw in the early 2000ís with the introduction of customer data. Now that recruiters finally have access to the same types of information as marketers, itís becoming more clear that recruiting is marketing. Whereas the marketing world immediately saw the value in this data and latched onto technologies that could leverage the information, the recruiting world is just catching up. The proliferation of CRMs has revolutionized marketing and business development. Creating and maintaining relationships has always been part of a sound business strategy, but that nebulous process has now been operationalized through software like Salesforce. There is a reason the CRM software market has boomed to over $20 billion...it works. Personalizing the process to maintain constant contact and build relationships has been shown to be extremely effective in converting leads to sales.
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Jobvite
Published By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
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youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki, feedroom, ugc, user generated content, public relations marketing, digital media
    
The FeedRoom
Published By: TeraCloud     Published Date: Dec 11, 2007
Storage spawns where it is needed. This leaves IT to manage many islands of storage devices scattered across the enterprise. Compliance requirements, multimedia-rich applications, unstructured content and a proliferation of databases are pushing IT departments to increase the size and complexity of their storage networks. All of this is occurring at a time when the need for centralized storage management has never been greater.
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storage, storage management, infrastructure, compliance, tsa, teracloud, teracloud storage analytics, san, storage area networks
    
TeraCloud
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
Tags : 
b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
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