marketing team

Results 1 - 25 of 234Sort Results By: Published Date | Title | Company Name
Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
Tags : 
    
ttec
Published By: Innovations Branding Hous     Published Date: Oct 02, 2019
Download the whitepaper to see why it is important to have a marketing team behind your marketing director.
Tags : 
    
Innovations Branding Hous
Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
Tags : 
    
Adobe
Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
Tags : 
    
Marketo
Published By: Marketo     Published Date: Sep 03, 2019
It’s critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations. Unfortunately, many teams do not know how to deploy scientific tests correctly in the marketing process. Most do not use an iterative design approach, while many others fail to create the right kind of environment to encourage curiosity and experimentation. What must marketers do to build a culture of innovation, and test their way to successful engagement marketing? Download Marketing Experiments in an Age of Accountability to learn about: Accountability and experimentation living in harmony The experimental marketing team Experimentation basics and how-to’s Real experiments and their results Where and how to use experiments
Tags : 
    
Marketo
Published By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
Tags : 
oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: Windstream     Published Date: Jan 12, 2016
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Sage     Published Date: Nov 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work are changing. Employees are more diverse, mobile and technologically savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything from attracting and keeping the best talent to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better and
Tags : 
    
Sage
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 22, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
Tags : 
roi, marketing, cmo, resources, modern, cloud, digital age, resources
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
Tags : 
oracle, trends, marketing message, structure, cloud, data, team structure, customer
    
Oracle
Published By: InsideView     Published Date: Aug 17, 2015
In most companies, sales and marketing fight each other as much as the competition. But research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue. Tracy Eiler shares her takeaways from the webinar with Forrester’s Laura Ramos, “5 Ways to Get Sales & Marketing Aligned” in this article. Learn how to start aligning your sales and marketing teams.
Tags : 
    
InsideView
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. Use this research to evaluate your organization's current analytics tools and identify new solutions aligned to your goals.
Tags : 
    
Adobe
Published By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
Tags : 
change, landscape, corporate video production, quantum
    
Quantum
Published By: Sage People     Published Date: Jan 04, 2019
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
Tags : 
    
Sage People
Published By: Sage EMEA     Published Date: Dec 19, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better an
Tags : 
    
Sage EMEA
Published By: Workfront     Published Date: Mar 10, 2017
Learn what features to look for when comparing work management tools for your marketing team.
Tags : 
workfront, marketing work management, buyers guide, mwm, marketing workflow
    
Workfront
Start   Previous   1 2 3 4 5 6 7 8 9 10    Next    End
Search      
Already a subscriber? Log in here
Please note you must now log in with your email address and password.