market development

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Published By: Progress Software     Published Date: Mar 21, 2014
SaaS is one of the hottest trends in the enterprise application market, but it remains unchartered territory for many software businesses. This eBook discusses some of the most important issues with SaaS that need to be addressed, including pricing your SaaS application, compensating your sales team and exporting your SaaS applications into new and emerging markets.
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progress software, saas, saas application, saas providers, saas pricing, market development, saas strategy
    
Progress Software
Published By: IBM     Published Date: Nov 12, 2014
Modern mobile applications connect systems-of-engagement (mobile apps) with systems-of-record (traditional IT) to deliver new and innovative business value. But the lifecycle for development of mobile apps is also new and different. Emerging trends in mobile development call for faster delivery of incremental features, coupled with feedback from the users of the app "in the wild". This loop of continuous delivery and continuous feedback is how the best mobile apps keep their users engaged and also produce the most compelling apps in the market. Join us for this webcast to learn about how IBM offers a solution that enables our clients to use continuous quality as an effective means of mobile application development. Featured Speaker: Leigh Williamson - IBM Distinguished Engineer You don't have to wait to get started...Start your free trial on Bluemix today! Or build something else in the Bluemix sandbox today!
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mobile quality, mobile solutions, mobile apps, mobile development
    
IBM
Published By: Bronto     Published Date: May 18, 2017
With a growing number of marketing application available, marketing terms are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams provide the critical support and services you'll need along the way.
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bronto, integration, e-commerce, marketing automation, platforms, internet retailers, business growth, revenue generation, buzzwords, solutions
    
Bronto
Published By: Bronto     Published Date: Jul 10, 2017
With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Gartnerís 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. Itís important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
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marketing automation, commerce, gartner, integration, scalability
    
Bronto
Published By: Act-On     Published Date: Apr 29, 2016
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
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marketing, business development, sales, business practices
    
Act-On
Published By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, content, marketing, strategy, business, sales, pipeline, brand development, audience, sales, guide
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, b2b, content, marketing, strategy
    
Oracle
Published By: Quantcast     Published Date: Jan 07, 2015
This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are ďgoing globalĒ in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview dataó encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.
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programmatic audience development, marketing solutions, global marketing, audience culture, global branding
    
Quantcast
Published By: Applico, Inc.     Published Date: Sep 20, 2013
The recent iOS7 release marks the single biggest change to the iOS ecosystem since the original iPhone was released. Download this whitepaper to find out the most important things you need to know about the upgrade and how your mobile apps will be impacted.
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mobile strategy, mobile design, mobile product development, mobile engineering, ios7 upgrades, mobile marketing, mobile innovation, mobile-connected solutions, mobile consulting, ios7 strategy, ios7 consulting, ios7 strategy, ios7 consulting, ios7 marketing, ios7 design, ios7 engineering, ios7 development, ios mobile strategy, mobile app development, mobile app strategy
    
Applico, Inc.
Published By: IBM     Published Date: Feb 18, 2015
DevOps processes and tools help retailers compete in fast-paced mobile, digital and physical markets. See what retailers can do to deliver innovation faster. Test virtualization and deployment automation can improve front-end mobile and back-end mainframe development processes.
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ibm, devops, retail industry, devops processes, test virtualization
    
IBM
Published By: IBM     Published Date: Mar 10, 2015
This white paper describes software as the invisible thread that links product parts into an intelligent whole. It examines software delivery for smart products and strategies for evolving software development into a business process. Agile development has become a cornerstone of most software development organizations. Marked by iterative processes that deliver incremental value over time, agile development has enabled organizations to manage software complexity more effectively and to improve quality and time to market compared with previous development processes.
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software development, ibm, agile development, software delivery
    
IBM
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
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brightwave, email design, email marketing, philanthropy, fund raising, fund raiser, alumni, alumnus, university, college
    
BrightWave Marketing
Published By: [x+1]     Published Date: Jan 24, 2007
Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
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conversion testing, website analytics, analytics, user-centered design, conversion analysis, creative development
    
[x+1]
Published By: Medium Blue     Published Date: Jan 29, 2007
Search engine marketing services need to be able to stay on top of all of the latest industry developments and to be aware of the trends that are sure to shape the industry’s future. Learn more about the issues that search engine marketing firms will be contending with as the SEO industry continues to change on a regular basis.
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search marketing, search engine optimization, medium blue, outsource, outsourcing, seo firm, seo firms, seo company, seo companies
    
Medium Blue
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
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emerging marketing, product development, product marketing, strategy, product planning, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don’t ask often enough is, "Why do you need those features?"
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product planning, product marketing, product development, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
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emerging marketing, customers, feedback, product development, product planning, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.
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product planning, product management, product marketing, product development, product, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Schneider Electric     Published Date: Jun 07, 2019
Colocation providers are dealing with market forces that represent both great opportunity and significant challenge Ė in some cases from the same development. Providers have to deal with an ever-changing set of buyers, with CFOs and COOs playing an increased role in the decision-making. And they need to address emerging trends such as the Internet of Things and cloud computing, which ,can have both a positive and negative impact on their businesses.
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decision-making, emerging threats, schneider electric, - colocation data center threats, colocation provider
    
Schneider Electric
Published By: IBM     Published Date: Feb 25, 2008
Competitive pressures, increased marketplace demands and the constant need to reduce expenses have only intensified the demands put on companies to develop and deploy their software applications quickly, efficiently and cost-effectively. Read about the key barriers companies must cross as they attempt to streamline their software delivery processes and learn how to bridge the gap between development and operations in this paper.
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productivity, application development, software development, web development, ibm
    
IBM
Published By: IBM     Published Date: Mar 11, 2008
Regardless of what department you work in, it is business critical to ensure that your team members have easy and ready access to the latest information and project team members. Whether you work in sales, marketing, human resources, research and development, or any other functional area, you need a centralized virtual place where all of your team members can collaborate in realtime, share ideas and documents and be more productive online.
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ibm, corporate portal, portal, portals, ep campaign
    
IBM
Published By: IBM     Published Date: Mar 17, 2009
For most electronics and high tech companies, the Bill of Material (BOM) is the central hub of product definition activities. It conveys the information needed by various departments to get the product to market. However, current BOM development processes are not well-suited to today’s requirements.
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ibm, telelogic, global bom development, bill of material, product definition, ibm rational, product development
    
IBM
Published By: IBM     Published Date: Mar 17, 2009
For most high tech companies, the Bill of Materials (BOM) is the central hub of product definition activities. It conveys the information needed by various departments to get the product to market.During this one-hour web cast, the AberdeenGroup will discuss how Best-in-Class companies are not only addressing these challenges but are excelling in their product development processes. In addition, PTC and IBM Rational will show how high tech manufacturers' can synchronize system requirements, multiple design disciplines and internal systems to provide a single definition of a product - 'a single source of truth' - throughout the product development process.
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global bom development, bill of materials, ibm, telelogic, best in class, business continuity, ptc, ibm rational, aberdeen group
    
IBM
Published By: PTC     Published Date: Aug 21, 2009
In today's complex global life sciences marketplace, the ability to manage product information is a daunting task. The ability to ensure greater control over this critical product information has led to the development of a standard for product information throughout the European Union. If your company as not begun to think about PIM, now is the time, download this white paper immediately.
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best practices, enterprise resource planning, enterprise software, product lifecycle management, plm, pim, product information, catalog, catalogging, ptc
    
PTC
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don’t ask often enough is, "Why do you need those features?"
Tags : 
product planning, product marketing, product development, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
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