lead prioritization

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Published By: Tenable     Published Date: Feb 27, 2019
"Overwhelmed by the number of vulnerabilities your team faces? Uncertain which cyber threats pose the greatest risk to your business? You’re not alone. Cybersecurity leaders have been grappling with these challenges for years – and the problem keeps getting worse. On average, enterprises find 870 vulnerabilities per day across 960 IT assets. There just isn’t enough time or resources to fix them all. More than ever, it’s essential to know where to prioritize based on risk. Download the new whitepaper “Predictive Prioritization: How to Focus on the Vulnerabilities That Matter Most” to: -Learn how to focus on the 3% of vulnerabilities that have been – or will likely be – exploited -Uncover why CVSS is an insufficient metric for prioritization – and the key criteria you need to consider -Understand the Predictive Prioritization process, which uses machine learning to help you differentiate between real and theoretical risks Ensure you’re prioritizing the right vulnerabilities for your t
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Tenable
Published By: Tenable     Published Date: Feb 27, 2019
"Overwhelmed by the number of vulnerabilities your team faces? Uncertain which cyber threats pose the greatest risk to your business? You’re not alone. Cybersecurity leaders have been grappling with these challenges for years – and the problem keeps getting worse. On average, enterprises find 870 vulnerabilities per day across 960 IT assets. There just isn’t enough time or resources to fix them all. More than ever, it’s essential to know where to prioritize based on risk. Download the new whitepaper “Predictive Prioritization: How to Focus on the Vulnerabilities That Matter Most” to: -Learn how to focus on the 3% of vulnerabilities that have been – or will likely be – exploited -Uncover why CVSS is an insufficient metric for prioritization – and the key criteria you need to consider -Understand the Predictive Prioritization process, which uses machine learning to help you differentiate between real and theoretical risks Ensure you’re prioritizing the right vulnerabilities for your t
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Tenable
Published By: Tenable     Published Date: Feb 27, 2019
"CISOs and other security leaders know they can't find and fix every vulnerability. Yet, that's what’s expected. So, what can you do? The short answer: Work smarter, not harder. To do that, you need to reduce the vast universe of potential vulnerabilities down to a subset of the vulnerabilities that matter most. Download the “How to Prioritize Cybersecurity Risks: A Primer for CISOs” ebook now to learn: -How to adopt a risk-based approach to prioritization – beyond what CVSS scores tell you -Why visibility into all your company’s IT assets is key to understanding the scope of vulnerabilities and taking appropriate remedial action -How to change the conversation from “How many vulnerabilities do we have?” to “Which vulnerabilities pose the greatest risk?”"
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Tenable
Published By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
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customer engagement, customer experience, customer service
    
Moxie
Published By: Marketo     Published Date: May 18, 2017
Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them. However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
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lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management, lead prioritization, lattice engines, demand generation, lead qualification, qualifying leads, score leads, lead score
    
Lattice Engines
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