it strategy

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Published By: MoreVisibility     Published Date: Dec 19, 2017
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online. Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions. This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyers’ questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty. In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
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MoreVisibility
Published By: Seismic     Published Date: May 14, 2019
New research from Content Marketing Institute shows that enterprise content marketers are seeing more success with content marketing. Download the report to learn: ? The benefits of a documented content marketing strategy ? How enterprise marketers rate alignment of content marketing and sales in their organization ? Content marketing methods enterprise marketers use to nurture their audience Discover the benchmarks, budgets, and trends impacting content marketers in the B2B enterprise space in the year ahead.
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Seismic
Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we dive deep into the unique baby food marketing environment to find how the best social marketers at baby food brands build communities, engage new and existing audiences, and optimize their paid strategy.
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social media, social, social marketers, engagement, get value from social marketing
    
Socialbakers
Published By: Bright Horizons     Published Date: Dec 14, 2016
Dependent-care breakdowns are a serious risk to business continuity. With child care already a challenge for much of the workforce, and elder care responsibilities on the upswing due to the aging population, smart organizations are moving toward a response strategy.
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business continuity, employee well-being, workforce productivity, retention, engagement, recruitment, child care, back-up child care
    
Bright Horizons
Published By: Eaton     Published Date: Jan 26, 2016
When designing a power protection scheme for their data center, IT and facilities managers must ask themselves whether a distributed or centralized backup strategy makes more sense. Unfortunately, there is no easy answer to that question. Companies must weigh each architecture’s advantages and disadvantages against their financial constraints, availability needs and management capabilities before deciding which one to employ. This white paper will simplify the decision-making process and lessen the potential weaknesses of whichever strategy you ultimately select.
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eaton, distributed backup strategy, centralized backup strategy, facility managers, data center solutions
    
Eaton
Published By: IBM     Published Date: Oct 13, 2017
This BARC document is the third edition of our BARC Score business intelligence vendor evaluation and ranking. This BARC Score evaluates enterprise BI and analytics platforms that are able to fulfill a broad set of BI requirements within the enterprise. Based on countless data points from The BI Survey and many analyst interactions, vendors are rated on a variety of criteria, from product capabilities and architecture to sales and marketing strategy, financial performance and customer feedback.
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barc. business intelligence, analytics, customer feedback
    
IBM
Published By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
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offerpop, digital marketing, social marketing, brand awareness, marketing campaigns
    
Wyng
Published By: Hitachi Consulting EMEA     Published Date: Jun 18, 2015
This whitepaper explores why it is important for companies to adopt a new way of thinking about how technology can create an extension or re-invention of the organisation’s strategy, mission, processes and behaviors.
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digitisation, techess models, it architecture, customer engagement, putting digital at the heart, digital technology, democratisation of digital technology, create your digital enterprise
    
Hitachi Consulting EMEA
Published By: LogicNow     Published Date: Mar 10, 2016
Focusing your managed services business on cybersecurity creates several opportunities to increase margins; most significantly, by implementing layers of security at client sites you can reduce costly security-related issues. In this whitepaper we highlight the reasons why an effective cyberdefense strategy should involve multiple layers of technology and detail why customer disruption is a revenue killer in world of the managed service provider (MSP).
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managed services, cyber security, logicnow, cyberdefense
    
LogicNow
Published By: Symantec Corporation     Published Date: Oct 03, 2013
Whether you are an individual or a company, you should approach online security in the same way that you would approach physical security for your home or business. Not only does it make you feel safer but it also protects people who visit your home, place of business, or website. It is important to understand the potential risks and then make sure you are fully protected against them. In the fast-paced world of technology, it is not always easy to stay abreast of the latest advancements. For this reason it is wise to partner with a reputable Internet security company. This guide will de-mystify the technology involved and give you the information you need to make the best decision when considering your online security options. For a glossary of terms, please see “Tech Talk Made Simple” at the end of this document.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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behavioral marketing, user-centered design, content personalization, conversion testing, targeting, audience targeting, behavioral targeting
    
[x+1]
Published By: Gleanster Research     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 229 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions and analysis of 32 solution providers. Most organizations today have business intelligence (BI) tools or at least some way of churning out reports. Fewer have a true business intelligence strategy or a well-architected BI platform for generating actionable insights. Broadly considered, BI encompasses all aspects of gathering, storing, cleansing, analyzing and distributing data. This Gleansight benchmark report reveals how Top Performers are justifying their investments in next-generation BI capabilities, how they're overcoming implementation and organizational hurdles, and how, as a result of their investments, they're now able to make more timely and better informed business decisions across multiple organizational functions.
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gleanster, business, benchmark, business intelligence, roi
    
Gleanster Research
Published By: IBM     Published Date: Aug 08, 2018
Digital transformation strategy must be built on a foundation of systems, processes, and investments for innovation.
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IBM
Published By: BMC Software     Published Date: May 12, 2015
This guide provides a primer on the essentials of the Service Operation framework and highlights the key elements and important concepts from BMC Software ITIL experts.
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it service management, practiced approaches, it organizations, it services management, strategy, design, key elements
    
BMC Software
Published By: BMC Software     Published Date: May 12, 2015
This guide provides a primer on the essentials of the Service Strategy framework and highlights the key elements and important concepts from BMC Software ITIL experts.
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it service management, it organizations, it services, best practices, service strategy framework, important concepts
    
BMC Software
Published By: SAP     Published Date: Jun 12, 2015
Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application. Download this white paper to discover five best practices that can help make your career site your # 1 recruiting asset.
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SAP
Published By: SuccessFactors, an SAP Company     Published Date: Jun 18, 2015
Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application.
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SuccessFactors, an SAP Company
Published By: Symantec Corporation     Published Date: Oct 03, 2013
White Paper Published By: Symantec Corporation Transport Layer Security or TLS, widely known also as Secure Sockets Layer or SSL, is the most popular application of public key cryptography in the world. It is most famous for securing Web browser sessions, but it has widespread application to other tasks.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
Published By: SAP     Published Date: Jul 17, 2012
Although IDC is expecting worldwide spending on business analytics software to be $33 billion in 2012, technology is only part of the story. The growing demand for faster response and deeper business insight is forcing companies to adopt a more pervasive approach to business intelligence (BI) that supports evidence-based decision making. Higher BI and analytics competency and pervasiveness are achieved when organizational culture, business processes, and technologies are designed and implemented with the goal of improving or automating all strategic, operational, and tactical decision making capabilities of all stakeholders. Access this paper to learn essential best practices for creating a solid BI and analytics strategy.
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sap, best practices, business intelligence, analytics strategy, technology
    
SAP
Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
    
Act-On
Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch
Published By: Cisco     Published Date: May 14, 2015
To leapfrog the competition, businesses must act immediately to capitalize on mobility.
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mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod
    
Cisco
Published By: Cisco     Published Date: Aug 27, 2015
A Mobile Workspace Strategy Is an Imperative
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network, infrastructure, cloud, mobility
    
Cisco
Published By: XO Communications     Published Date: Apr 13, 2015
Use this step-by-step guide from enterprise technology expert David Linthicum to help improve your network to handle services delivered from multiple clouds. With the right network infrastructure, it is much easier to connect, secure and speed up delivery of all of the cloud applications and services consumed by your organized. No matter where you are in your cloud implementations, learn best practices and strategies in this eBook series focused on Building the Network that Empowers Digital Business. Part 2 of the series, this guide focuses on best practices and creating a master implementation plan. Interested in crafting your strategy and business case for using multiple clouds, watch for Part 1 in the series "The Evolution from Network to Multi-Clouds."
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XO Communications
Published By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
    
Act-On
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