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Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel, sales and marketing distribution, channel distribution, b2b communications
    
Godfrey
Published By: HP - Enterprise     Published Date: Jun 04, 2013
The rapid pace of mobile apps demands new approaches to functional testing. To bring high-quality software to market quickly, your organization needs a strategy that moves you beyond the limitations of testing conducted on devices you manage in an internal lab. This paper outlines five strategic steps to get you there today-and move your processes into the era of the app.
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mobile testing, app testing, white paper, high-quality software
    
HP - Enterprise
Published By: GlobalSpec     Published Date: Nov 21, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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globalspec, business-to-business, online marketing, e-mail, search engine optimization, pay-per-click
    
GlobalSpec
Published By: Clarity Quest Marketing     Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
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clarity quest marketing, testimonials, branding, research, word-of-mouth, pay-per-click, cross promotion, customer satifaction
    
Clarity Quest Marketing
Published By: SAP     Published Date: Mar 29, 2011
Many view Web 2.0 as an opportunity to grow closer to their customers, better understand customer needs, and empower these customers to influence their company's strategy. This, in turn, opens the door to improved customer service, enhanced customer loyalty, and better customer advocacy. SAP understands and embraces the vast and emerging opportunities that Web 2.0 presents for customer relationship management (CRM).
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sap crm, web 2.0, social media
    
SAP
Published By: SAP     Published Date: Mar 29, 2011
Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value - where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability.
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sap crm, ecosystem, crm deployment, crm culture
    
SAP
Published By: Genesys     Published Date: May 07, 2009
This white paper provides insights on the key attributes of SIP for customer service; how businesses can prosper with adoption of SIP; and flexible deployment strategies for migrating from TDM to VoIP. In addition, this paper will look at the available software, including relatively new arrivals such as unified communications, which can enhance a distributed customer sales and service strategy. Learn more today!
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genesys, virtualization, ip migration, voip, sip, session initial protocol, voice over ip, customer service, ip network, data center, unified communications, internet engineering task force’s, ietf’s
    
Genesys
Published By: Motorola, Inc.     Published Date: Feb 20, 2009
The purpose of this research and market trends study was to better understand the Information Technology (IT) environment and business strategy concerning enterprise mobility systems and mobility applications.
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motorola, mobility, enterprise mobility
    
Motorola, Inc.
Published By: MediaVantage     Published Date: Sep 10, 2010
Social media has evolved from a platform designed for personal interaction to a powerful business communications tool. Our latest white paper looks at how social media can benefit your organization and how you can make it work for you.
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mediavantage, social media, monitoring, public relations, strategy, investor relations
    
MediaVantage
Published By: BMC ESM     Published Date: Jul 17, 2009
Are you looking for new inspiration to move forward with ITIL in these tough economic times? Join us as we talk with Erin Casteel, Solutions Architect with BMC Software and draw on Erin's wealth of experience as an ITIL consultant for tips on leading change in the organization. Learn how you can avoid reinventing the wheel, what it really means to sell ITIL in the organization, and why it pays to find opportunities in crises.
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itil, bmc, tough times, economy, organization, software, iso, architecture, change, crises, recession, cost cutting, strategy, itil adoption, it infrastructure library
    
BMC ESM
Published By: BMC ESM     Published Date: Jul 17, 2009
If your enterprise has multiple service desks in different geographies using disparate, disjointed tools and supporting diverse but possibly overlapping constituencies, you may be wasting hundreds of thousands of dollars every year. Service desk consolidation is a proven strategy for eliminating that waste.
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service desk, consolidation, bmc, bmc software, itil, it infrastructure library, service, business service management, bsm, cobit
    
BMC ESM
Published By: BMC ESM     Published Date: Jul 22, 2009
If your enterprise has multiple service desks in different geographies using disparate, disjointed tools and supporting diverse but possibly overlapping constituencies, you may be wasting hundreds of thousands of dollars every year. Service desk consolidation is a proven strategy for eliminating that waste.
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service desk, consolidation, bmc, bmc software, itil, it infrastructure library, service, business service management, bsm, cobit
    
BMC ESM
Published By: Cornerstone OnDemand     Published Date: Feb 12, 2009
Talent management has become one of the most pressing topics within HR organizations today - and it is no wonder, given the current economic environment and business imperatives. In this research bulletin, we will outline the approach HR organizations must take to identify, cost-justify, develop and implement the highest impact talent management strategy.
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cornerstone, talent management, business continuity, business performance, globalization, recession, planning, economic, staffing
    
Cornerstone OnDemand
Published By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
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social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas, social media monitoring, best practices, social strategy
    
Radian6
Published By: PC Mall     Published Date: Mar 02, 2011
Download this HP white paper to learn how to reduce the financial impact and maintain acceptable levels of productivity during an unplanned disaster.
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pc mall, disaster recovery, it risks, business continuity, outage, risk management
    
PC Mall
Published By: GoToWebinar     Published Date: Apr 06, 2011
In this eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.
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online content, ardath albee, citrix gotowebinar, marketing content, lead generation
    
GoToWebinar
Published By: GoToMeeting     Published Date: Jul 08, 2011
This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.
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citrix, sales strategy, collaborative technology, valuable customer, winning deals, closing deals, synchronizing sales, marketing efforts, information delivery, sophisticated sales marketplace, customer comprehension, business relationship, selling power, prospects
    
GoToMeeting
Published By: SAS     Published Date: Apr 16, 2015
SAS Institute is gearing up to make a self-service data preparation play with its new Data Loader for Hadoop offering. Designed for profiling, cleansing, transforming and preparing data to load it into the open source data processing framework for analysis, Data Loader for Hadoop is a lynchpin in SAS's data management strategy for 2015. This strategy centers on three key themes: 'big data' management and governance involving Hadoop, the streamlining of access to information, and the use of its federation and integration offerings to enable the right data to be available, at the right time.
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SAS
Published By: SAS     Published Date: Aug 03, 2016
No matter the vintage or sophistication of your organizations data warehouse (DW) and the environment around it, it probably needs to be modernized in one or more ways. Thats because DWs and requirements for them continue to evolve. Many users need to get caught up by realigning the DW environment with new business requirements and technology challenges. Once caught up, they need a strategy for continuous modernization.
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best practices, technology, data, business technology
    
SAS
Published By: GoToTraining     Published Date: Apr 06, 2011
In this eBook, Terrence Gargiulo, president of makingstories.net, explores the fundamentals of online learning, including drivers, benefits and how to create an online learning strategy that maximizes business value.
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citrix gototraining, virtual learning, virtual training, online learning strategy, live online learning, social media, cbt, web-based learning, e-learning
    
GoToTraining
Published By: Virgin Pulse     Published Date: Nov 28, 2012
Many companies offer great programs to help employees, but how they fit together isn't always clear. To drive employee awareness, discover the merits and best practices of three key branding approaches for your health and wellness benefits.
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virgin healthmiles, experience, employee health, wellness strategy, benefits
    
Virgin Pulse
Published By: Virgin Pulse     Published Date: Jun 26, 2013
There are three options for creating a distinct brand for your workplace health and wellness programs. You can use your existing corporate brand, create a new and distinct sub-brand for your programs, or use a third partys brand as the foundation of your health and wellness initiatives. Each of these branding options has its benefits and challenges, depending upon your goals. In this paper, well discuss the merits of these branding options and help you understand how they can impact your health and wellness initiatives.
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corporate wellness, heathcare, healthcare reform, benefits, engagement, branding, employee hapiness
    
Virgin Pulse
Published By: iCims     Published Date: Apr 03, 2014
Read iCIMS proprietary research on todays job seeker behavior to understand where job seekers are looking for new opportunities and who is doing the looking. Learn how iCIMS applicant tracking system can help your company attract and hire the best talent.
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applicant tracking systems (ats), candidate sourcing, employee engagement, external recruiting, hr strategy, job posting, online recruiting, recruitment technology, recruiting, talent management
    
iCims
Published By: Lumension     Published Date: Nov 19, 2010
Using patch and vulnerability management as the principal component of your risk mitigation strategy and taking prudent measures to establish a best practices approach can help reduce costs and risks in the long term. Here are four steps to cure your patch management headache.
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lumension security, patch management, vulnerability management, risk mitigation, best practices, operating system, patch deployment
    
Lumension
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