it strategy

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Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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cms, content, strategy, best practices
    
Act-On
Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
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b2b, marketing, b2b marketing, marketing strategy, customer relationship management, crm, lead nurturing, display, lead targeting, branding, seo, contextual ad placement, data
    
Madison Logic
Published By: WebiMax     Published Date: Sep 23, 2013
Download this white paper to know when you should redesign your website, the importance of making your design search-friendly and how rethinking your site design can benefit your SEO strategy.
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seo, search engine optimization, web design, site redesign, increased roi, seo friendly, design trends
    
WebiMax
Published By: WebiMax     Published Date: Sep 23, 2013
Download this whitepaper to learn the 6 Key Compoents that every SEO company should contain, and to gain the tools you need to make an informed decision when choosing which firm will handle your SEO strategies.
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seo, search engine optimization, seo firm, seo company, seo initiative, seo strategy, seo fundamentals
    
WebiMax
Published By: Seamless     Published Date: Jun 18, 2013
Unfortunately, creating a corporate culture that fosters real creativity and innovation can be a daunting task for many companies. Rather than simply giving the mandate, “let’s all be more creative,” companies need to create environments that motivate, support and inspire employees to be creative. This whitepaper touches on seven simple strategies to fuel creativity in your company.
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creativity, innovation, strategy, leadership, creative, change management, agility
    
Seamless
Published By: Workday Netherlands     Published Date: Aug 07, 2018
HCM suites enable core HR, payroll, talent, workforce management and HR service delivery processes. Application leaders in entities with over 1,000 workers and emerging global needs that are pursuing a cloud HCM strategy should use this research to help identify vendors for further evaluation.
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cloud hcm strategy, cloud solutions
    
Workday Netherlands
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
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brightwave, email design, email marketing, philanthropy, fund raising, fund raiser, alumni, alumnus, university, college
    
BrightWave Marketing
Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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behavioral marketing, user-centered design, content personalization, conversion testing, targeting, audience targeting, behavioral targeting
    
[x+1]
Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready
Published By: Schneider Electric     Published Date: Jun 07, 2019
Attracting Investors Webinar: With more than $18 billion in M&A activity in the first half of last year alone, the colocation industry is riding the bubble of rapid growth. Colocation data center providers are being evaluated by a wide range of investors, with varying experience and perspectives. Understanding the evaluation criteria is a critical competency for attracting the right type of investor and investment to your colocation business. Steve Wallage, Managing Director of Broad Group Consulting, has led more than 30 due diligence projects and will discuss specific areas of focus including assessment of financials, management, customers, business plan, competitive positioning and future strategy and exit. By attending this presentation colocation providers will: Hear how investors are assessing colocation providers Understand different types of investor strategy and positioning Explore actual case studies –success stories as well as examples where investors walked away Walk away with a greater understanding of how to not only attract investment, but the right type of investor to propel their business growth
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investors, schneider electric, - colocation provider, attracting investors, colo data center
    
Schneider Electric
Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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email marketing, personalization, customization, personalize, customize, broadvision
    
Clearvale by BroadVision
Published By: Caminosoft     Published Date: Aug 21, 2009
Companies today are faced with managing an ever-increasing amount of data. The traditional solution to this problem was to increase the amount of space on a server by adding more hard drives. This strategy would be similar to a person continually building additional rooms onto a house in order to have more space in which to store all his or her belongings, but without any thought as to where items were being stored.
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caminosoft, database management, data center, data management, storage, data warehousing, hsm, netware, windows 2000, windows 2003
    
Caminosoft
Published By: Connectus     Published Date: Aug 21, 2009
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
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marketing, email marketing, business intelligence, business analytics, analytics, analytical applications, marketing intelligence, direct response, connectus
    
Connectus
Published By: HP     Published Date: Jul 08, 2009
Today's economic climate has heightened the goal of every IT department to provide high-quality IT service to the business, at the lowest possible cost, while improving business outcomes. Looking outside of the infrastructure itself, there are two key challenges related to data storage: provisioning capacity for applications and reducing risk through a sound data protection strategy. This white paper discusses the challenges of creating the right storage infrastructure, provides an overview of data storage options, and examines a storage solution that combines blade servers and network-attached storage.
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storage, storageworks, hp bladesystem, server, infrastructure, nas, network-attached storage, blade servers, data protection, san, fibre channel, iscsi, serial attached scsi, sas, proliant, msa, disk arrays, ethernet, rack, servers
    
HP
Published By: HP     Published Date: Jul 08, 2009
Data is the backbone of every organization. No matter the business, industry, or size, reliable data access is essential to operations. Should a "worst-case scenario" occur, being prepared with an appropriate disaster recovery strategy is essential. Given the potential high cost associated with data loss, reliable data protection is no longer an option; rather, it is an obligation. This white paper discusses a data protection strategy that takes into consideration the business environment, offering sophisticated features while maintaining simplicity, affordability, and reliability.
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storage, data protection, reliability, reliable, disaster recovery, business protection, business continuity, storageworks, rto, rpo, recovery time objective, recovery point objective, tape, lan, san, das, direct attached storage, rdx, d2d, disk to disk
    
HP
Published By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy, marketing analytics, ibm
    
IBM
Published By: IBM     Published Date: Feb 25, 2008
It has become clear that storage virtualization has become a core element of the storage strategy of forward-thinking end users and that the technology is finally delivering the value that it had promised earlier this decade. In this paper by Taneja Group, you'll learn about IBM SAN Volume Controller, its architecture and features, and about 5 tangible benefits of storage virtualization.
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storage virtualization, storage, san, ibm, san volume controller, svc, ibm svc
    
IBM
Published By: IBM     Published Date: May 30, 2008
View to this webcast and learn how Memorial Health System, a 500-bed hospital system in Colorado Springs, Colorado, has recently implemented a portal strategy based on IBM WebSphere Portal and Lotus Web Content Management that allows them to quickly and securely provide online capabilities for their external and internal user constituencies.
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hospital, portal, corporate portal, collaboration, ibm, websphere, ibm ep, ep campaign
    
IBM
Published By: IBM     Published Date: Aug 21, 2008
Reliability Centered Maintenance (RCM) is an advanced maintenance strategy for increasing asset availability by minimizing downtime caused by failures, reducing an asset’s total cost of ownership and increasing overall equipment effectiveness (OEE).This white paper describes the Reliability Centered Maintenance (RCM) process, breaking it down into seven steps including supporting information on how IBM Maximo® Asset Management supports each step of the process.
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rcm, reliability centered maintenance, asset-intensive, maximo asset management, it management, infrastructure, network management, ibm mi, ibm, ibm grm
    
IBM
Published By: IBM     Published Date: Sep 09, 2008
Today, companies have more at risk than ever before. To stay in business, they must evolve their traditional business continuity programs to include continuous enhancements. They must also provide continuous service and support to their customers, suppliers, stockholders and stakeholders. The best approach requires a detailed analysis of both business and technical requirements, an understanding of available options, and a deep inspection of the many variables that will support their ultimate strategy.
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business continuity, ibm, information, protection, risk, ibm mi
    
IBM
Published By: ICG Commerce     Published Date: Aug 21, 2009
This white paper examines how companies are successfully realizing benefits from their procurement initiatives and are viewing procurement as an integral part of their overall corporate strategy. They no longer perceive procurement as a cost center, but rather as a strategic lever for improving profits or funding new initiatives.
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eprocurement, procurement, psp, procurement service provider, strategy, corporate strategy, icg commerce, icg
    
ICG Commerce
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