it strategy

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Published By: Marketo     Published Date: Feb 07, 2017
Marketers are making leaps and bounds in their marketing maturity—from how they think about strategy to how they execute campaigns—and they are using technology to make it possible. This report, based on the responses from over 1,300 marketers, covers how marketers are practicing marketing today and highlights a few opportunities for them to act upon. Download the report to get the full results of our survey, including how marketers: Structure their global automation strategy Plan their MarTech stack strategy Use and scale their marketing channels Measure their impact
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martech, marketing, global automation, marketing benchmark
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
With nearly 60% of marketers working in teams of only one to five people, it's no wonder that small marketing teams are often tasked with doing more, but with fewer resources. But even with these challenges, small marketing teams can make the best of their situation by utilizing their strengths of agility, creativity, and adaptability, and by focusing on the efforts that give them the best return on investment. However, even with this sound plan, it's not always a smooth ride to success. As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all. Download this ebook to learn how marketing automation can empower small teams to function at their peak, including: The challenges and advantages of a small team 5 ways that a marketing automation solution can help small teams
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Marketo
Published By: Safari Books     Published Date: Jun 08, 2009
ITIL Version 3 Best Practices has expanded the concept of IT service delivery from day-to-day operations of those services to the Service Lifecycle. ITIL Version 3 Best Practices includes five lifecycle phases (each with its own guidebook): Strategy, Design, Transition (which covers implementation and change), Operations and Continual Improvement.
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safari books online, government, it service management, itil, version 3, best practices, strategy, design
    
Safari Books
Published By: Safari Books     Published Date: Jun 08, 2009
IT and business leaders today can no longer look at IT simply as a cost center, it is now a vital part of business success. Improving the efficiency of IT and improving the measurement of its impact on business performance are at the forefront of managers' concerns. Access to ITIL books can be instrumental in providing the methodology for IT improvement. Learn more today!
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safari books online, government, it service management, itil, version 3, best practices, strategy, design
    
Safari Books
Published By: KnowledgeVision     Published Date: Dec 28, 2012
Our latest white paper shows why online presentations belong in every digital content strategy and how to use them.
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online presentations, knowledge vision, digital content strategy, interactive, digital content
    
KnowledgeVision
Published By: Backupify     Published Date: Jul 15, 2013
Data that once lived in basements and backrooms is being moved to cloud-based servers and SaaS applications. Historically, data backup has always been a key component of any IT strategy – whether it was stored on floppy disks, duplicate servers, or in custom built applications. With this shift to the cloud, backup shouldn’t be taken out of the strategy; rather, it should be re-thought to be more adaptable and cost-effective –the same reason you moved to the cloud in the first place.
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cloud, backup, saas, it strategy
    
Backupify
Published By: IBM     Published Date: Feb 04, 2015
Optimize your business processes in the cloud with a next generation BPM strategy — an intelligent Business Platform (iBP) that implements an on demand, “service as you need it” model.
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strategic bpm, business optimization, ibp, iaas, bpmaas
    
IBM
Published By: Symantec     Published Date: Apr 02, 2015
Gaining the trust of online customers is vital for the success of any company that requires sensitive data to be transmitted over the Web. Most consumers are concerned that their sensitive information will be intercepted in-transit, or perhaps the destination web site is manned by imposters with malicious intent. Read this white paper and learn how to best implement a security strategy that keeps consumers' information secure and instills the confidence they need to proceed with transactions.
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online customer trust, sensitive data, data interception, malicious intent
    
Symantec
Published By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
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browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
    
Bronto
Published By: Act-On     Published Date: Oct 09, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
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reachmail, social media, social media marketing, marketing plan, cross channel, cross channel marketing plan, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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marketing, content marketing, creating content, content marketing strategy, reachmail, best practices
    
Act-On
Published By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
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social media, best practices, b2b, marketing, audit, strategy
    
Act-On
Published By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, content, marketing, strategy, business, sales, pipeline, brand development
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, b2b, content, marketing, strategy
    
Oracle
Published By: Oracle     Published Date: Dec 11, 2014
"It’s not a secret: Your prospects are learning about your products without your help. The hidden sales cycle has emerged over the past decade as the world has moved online. Before, the only way customers and prospects could get information about your products and services was by talking to you. Today, talking to you is the last thing they do. By the time they finally get in touch, most of them will have made their decisions. No more than ever, you must have a strategy in place to engage prospects anytime. Download: “Are you Taking Advantage of the Hidden Sales Cycle?” "
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sales cycle, oracle, eloqua, online information, eguide
    
Oracle
Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click, seo, retargeting
    
Marketo
Published By: Symantec Corporation     Published Date: Oct 03, 2013
Online where the reputation and success of your business is often measured by the trust that your customers have in the security of your website, it is important to understand how you can maintain and build on that trust. To that end, SSL/TLS has been the key to trust on the Internet for more than a decade and will continue to be so when it comes to providing the highest levels of protection against evolving cyber security threats. And while, yes, the technology is sophisticated and leading edge, the goal is simple: to make the Internet safer to transact business—for you, your customers and everyone else with whom you interact online. Please use this document as a reference to understand the threat landscape and understand how you can protect your company and your infrastructure.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Oct 03, 2013
Whether you are an individual or a company, you should approach online security in the same way that you would approach physical security for your home or business. Not only does it make you feel safer but it also protects people who visit your home, place of business, or website. It is important to understand the potential risks and then make sure you are fully protected against them. In the fast-paced world of technology, it is not always easy to stay abreast of the latest advancements. For this reason it is wise to partner with a reputable Internet security company. This guide will de-mystify the technology involved and give you the information you need to make the best decision when considering your online security options. For a glossary of terms, please see “Tech Talk Made Simple” at the end of this document.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Oct 03, 2013
White Paper Published By: Symantec Corporation Transport Layer Security or TLS, widely known also as Secure Sockets Layer or SSL, is the most popular application of public key cryptography in the world. It is most famous for securing Web browser sessions, but it has widespread application to other tasks.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Oct 03, 2013
Learn how to confidently choose a cloud hosting provider and see how your organization can take advantage of the economic benefits, but also avoid potential security risks.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Oct 03, 2013
This report looks at the challenges and requirements of protecting confidential patient data online, the risk of security breaches in the world of EHR, and the measures that healthcare organizations must take in order to achieve and maintain compliance.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
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