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Published By: Citrix Systems, Inc.     Published Date: Jan 19, 2016
The SVM provides a quick, clear overview of the relative value of security investment options by mapping security effectiveness and value of tested product configurations.
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citrix, waf, firewall, tco, security
    
Citrix Systems, Inc.
Published By: IBM Smarter Analytics     Published Date: Sep 04, 2013
Organizations that have virtualized their environments are discovering that the journey's not over. In many ways, it's just beginning. The full benefits of virtualization -- from cost savings and increased speed to resource transparency and control -- can only be fully realized by optimizing all of the interdependent components. In this webcast, IBM leaders discuss how organizations can get more from their virtualization investments with best practices gleaned from years of transforming traditional data centers and building world-class clouds.
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virtualization, best practices, optimizing, ibm webinar, traditional data, data management
    
IBM Smarter Analytics
Published By: IBM     Published Date: Oct 22, 2013
The Forrester Total Economic Impact Study on Service Virtualization measures the return on investment and business impact of service virtualization and automated integration testing.
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ibm, economic impact, rational service virtualization, test automation solutions, tei framework, tei methodology, sandhata technologies, on-time delivery
    
IBM
Published By: IBM     Published Date: Feb 27, 2014
Why should we bother automating deployments in the first place? What should the scope of the automation effort be? How do we get started? This white paper provides a solid introduction to these topics.
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ibm, ibm software, deployment automation, manual deployments, automation, change management, automated solution, automated investments
    
IBM
Published By: IBM     Published Date: Feb 27, 2014
Learn how to transform your infrastructure to be better structured for voice, video, and collaboration with clients in order to drastically cut IT investment costs.
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voice, video, collaboration, infrastructure, idg, ibm, virtual desktop
    
IBM
Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
With nearly 60% of marketers working in teams of only one to five people, it's no wonder that small marketing teams are often tasked with doing more, but with fewer resources. But even with these challenges, small marketing teams can make the best of their situation by utilizing their strengths of agility, creativity, and adaptability, and by focusing on the efforts that give them the best return on investment. However, even with this sound plan, it's not always a smooth ride to success. As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all. Download this ebook to learn how marketing automation can empower small teams to function at their peak, including: The challenges and advantages of a small team 5 ways that a marketing automation solution can help small teams
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Marketo
Published By: Oracle Corporation     Published Date: May 11, 2012
This white paper demonstrates how the increased power of having metrics and analytic insight can align core HR business processes with organizational goals and strategies to ensure organizations make the right business decisions today for tomorrow.
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oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision
    
Oracle Corporation
Published By: Oracle     Published Date: Sep 10, 2012
Today's business-to-business (B2B) organizations are looking with renewed urgency for ways to improve efficiency, reduce costs, and retain existing customers. At the same time, they must make the right investments.
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oracle, b2b, sales, reinventing, customer satisfaction, e-commerce
    
Oracle
Published By: Oracle     Published Date: Dec 18, 2012
It seems as if everyone is talking about the critical nature of measuring the effectiveness and return-on-investment of social media.
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oracle, crm, social strategies, branding, optimize social strategies
    
Oracle
Published By: IBM     Published Date: May 12, 2015
Cleversafe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) that enterprises may realize by using Cleversafe object storage.
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ibm, cleversafe, tei, roi, it budget, object storage, storage, tco
    
IBM
Published By: IBM     Published Date: Oct 10, 2014
In this paper, IBM proposes that organizations relying on the traditional waterfall process for systems and software delivery-that is, an engineering governance model-need to make changes to reduce risk and improve results
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ibm, software delivery, collaborative platform, investments, application delivery, customer feedback, standardized process, deployed
    
IBM
Published By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
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marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide, marketing technology investments
    
Act-On
Published By: Act-On     Published Date: Jan 07, 2016
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle. You’ll learn how to deliver dramatic improvements from small investments that generate big returns – such as customer retention.
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customer success, productivity, team trifecta, customer lifecycle
    
Act-On
Published By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.
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roi, return on investment, seo, search engine marketing, brick marketing, marketing, sem
    
Brick Marketing
Published By: IBM     Published Date: Oct 10, 2014
Forrester Research has just completed a Total Economic Impact study for a large financial services institution to quantify the actual return on investment for service virtualization. Read Forrester’s analysis to learn how service virtualization is eliminating testing bottlenecks and significantly reducing the cost of testing.
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ibm, virtualization, service virtualization, service components, deploying service, team productivity, software quality, dependent services
    
IBM
Published By: IBM     Published Date: Oct 10, 2014
Get the essentials about agile testing and service virtualization from several different perspectives – get an analyst’s take from Diego Lo Giudice of Forrester Research on how to remove agile testing bottlenecks and ways to calculate your potential return on investment for Service Virtualization
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ibm, virtualization, service virtualization, service components, deploying service, team productivity, software quality, dependent services
    
IBM
Published By: IBM     Published Date: Oct 10, 2014
Delivering applications that meet the needs of the business can be a challenge in a complex business climate that is constantly changing. Diverse, multiple heterogeneous environments are the norm, all of which must be maintained and deployed. Multiple tools and technologies connect, support and create work.
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ibm, software delivery, collaborative platform, investments, application delivery, customer feedback, standardized process, deployed
    
IBM
Published By: IBM     Published Date: Oct 10, 2014
This paper will explore best practices for identifying and eliminating seven types of waste: Waiting, handoffs and task switching, motion, extra processes, extra features, partially completed work and defects.
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ibm, software delivery, collaborative platform, investments, application delivery, customer feedback, standardized process, deployed
    
IBM
Published By: IBM     Published Date: Jan 09, 2015
This research report by Reliabiltyweb.com captures insight that attempts to predict and even guide the future of asset management practices, investments and challenges from a snapshot taken from approximately 1,000 participants from a wide variety of industries around the world.
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asset management, asset management practices, asset management challenges, risk management
    
IBM
Published By: IBM     Published Date: Feb 18, 2015
Why should we bother automating deployments in the first place? What should the scope of the automation effort be? How do we get started? This white paper provides a solid introduction to these topics.
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ibm, automation investments, deployment automation, deployment solutions
    
IBM
Published By: LiveHive     Published Date: May 26, 2016
Sales teams are continually investing in more and more tools to sell to today's buyer. In response, the sales stack has expanded to address multiple types of sales problems; however, the inability to easily manage and integrate across multiple solutions has become burdensome. Learn more about the money pit of B2B sales and how to turn it into a money maker.
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sales tools, sales strategy, b2b sales, unified platform, sales roi, sales analytics, sales tool integration, sales investments
    
LiveHive
Published By: CrowdCompass     Published Date: Jul 20, 2017
You know you need a mobile event app, but choosing the right one can sometimes be a tricky, painstaking process. Ranging from freemium/low-cost solutions to full capability, multi-event apps, determining what you need for your conferences, tradeshows, incentive events, meetings, and more is no easy task. Let us help. Download our free eBook: “Simple Questions for Success – The Definitive Guide to Selecting a Mobile App” and find the awesome event app of your, and your attendees, dreams.
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mobile app, event app, easy planning, social media integration, social media, networking capabilities, mobile event app, return on investment
    
CrowdCompass
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