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Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
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neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents, qualified
    
Neolane, Inc.
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
    
WhatCounts
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Zynapse     Published Date: Jun 16, 2010
Data Governance has emerged as the point of convergence for people, technology and process in order to manage the crucial data (information) of an enterprise. This is a vital link in the overall ongoing data management process for it maintains the quality of data and makes it available to a wide range of decision making hierarchy across an organization
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zynapse, erp projects, data information, data management, governance, mdm, master data management, odm
    
Zynapse
Published By: Esker     Published Date: Jan 08, 2019
As a leading generic products pharmaceutical company, how Accord Healthcare manages the 5,000 customer orders it receives each month matters … a lot. This 10-page eBook takes you through Accord’s journey from the complexities of a manual environment to the streamlined and automated process it enjoys today, including impressive results such as: • 190 hours of time saved each month for CSR teams • Increased touchless rate of EDI orders by 7.6% in 2 months • 100% visibility over EDI orders as PDFs in SAP ... and many more! See what elevating EDI to the business level looks like (it looks good). Download Now.
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Esker
Published By: Esker     Published Date: Jan 08, 2019
There’s no denying it: The age of AI, or what’s often referred to as the “Fourth Industrial Revolution,” is already here and, in many ways, just getting warmed up. Businesses eager to create a competitive advantage are recognizing that the future is in the intersection of humans and machine intelligence. That’s why we created this guidebook. It’s sort of like AI for Dummies … but for intelligent business leaders like yourself. The ones who just want to better understand what AI is, its implications, and the benefits it brings to essential business processes. So kick back, relax and enjoy. In just 15ish minutes, you’ll know more about AI than your competitors and your business will be better for it.
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Esker
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
There is now broad consensus among security professionals that artificial intelligence (AI) technologies can play an important role in reducing cyber risks. Exactly what that role is, however, and how it will evolve over time remains unclear for respondents to a new SANS Institute research study sponsored by BlackBerry Cylance. Opinions varied about the maturity of AI, its benefits and risks, and the baseline requirements for an AI-enabled security solution. Download the report today for the complete survey results and learn: 1) How perceptions of AI vary across industry sectors and organizational roles and responsibilities; 2) How AI technologies compare and contrast with human intelligence; 3) How machine learning is driving advances in the field; 4) What respondents believe to be the greatest risks and benefits of AI; and, 5) The most significant barriers to broader AI adoption.
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BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
“More than 70 percent of cyber attacks target small businesses," according to National Cyber Security Alliance estimates. That’s not surprising when you consider how many small and medium-sized businesses (SMBs) still rely on legacy AV tools despite their repeated failures to stop modern malware, ransomware, and zero-day attacks. Legacy AV is a lose-lose-lose proposition for SMBs. Attacks get through and cause damage. IT staff struggle to keep up with endless signature file updates from their AV vendors. End-users complain about sluggish system performance during scans and signature file updates. Fortunately, next-generation solutions are now available that protect endpoints with artificial intelligence (AI) rather than signatures. Ready to learn more? Then read the new eSecurity Planet executive brief sponsored by BlackBerry Cylance.
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BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
Artificial intelligence (AI) has become the buzzword du jour for endpoint protection platform (EPP) vendors struggling to remain relevant in a rapidly changing threat landscape. Why does one EPP prevent breaches while another only facilitates incident response? BlackBerry Cylance’s new eBook cuts through the noise with a concise analysis of AI’s role in cyber defense and the four key criteria for evaluating EPP investments. Read the BlackBerry Cylance eBook to learn more.
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BlackBerry Cylance
Published By: Broadcast Beat Magazine     Published Date: Oct 21, 2019
FTP was developed in 1971, and a lot has changed in the decades since it was first created. Though the protocol has seen improvement over the years, there are some fundamental drawbacks to relying on this old technology for transferring today’s large media files. FTP can no longer keep up with the modern global media supply chain. Whether you are a top tier company or a small startup, being in the media business today requires next-generation acceleration software. Read this whitepaper to find out more.
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Broadcast Beat Magazine
Published By: Information Builders     Published Date: Sep 24, 2008
Business Intelligence helps retailers, warehouse staff, customer services agents, and your value chain realize new innovations, improve margins, and propel profits to new heights. Learn how Ace Hardware, Food Lion, and others leverage our software.
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information builders, infobuilders, business intelligence, soa, roi, crm, marketing value
    
Information Builders
Published By: Jacobs Agency     Published Date: Dec 07, 2011
A new perspective on marketing in today's tactic-crazy world.
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Jacobs Agency
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
Published By: Inside HPC Media LLC     Published Date: Nov 11, 2019
In a world characterized by ever-increasing generation and consumption of digital information, the ability to analyze data to find insights in real time has become a competitive advantage. An advanced network must address how best to transfer growing amounts of data quickly and efficiently, and how to perform analysis on that data on-the-fly. The Co-Design technology transition has revolutionized the industry, clearly illustrating that the traditional CPU-centric data center architecture, wherein as many functions as possible are onloaded onto the CPU, is outdated. The transition to the new data-centric architecture requires that today’s networks must be fast and they must be efficient, which means they must offload as many functions as possible from the CPU to other places in the network, enabling the CPU to focus on its primary role of handling the compute.
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Inside HPC Media LLC
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: SAP     Published Date: Feb 03, 2017
To better understand the benefits, costs, and risks associated with implementation of SAP Business Objects Analytics solutions, Forrester interviewed four organizations with multiple years of experience using these analytics solutions from SAP across one or more of the following key analytics areas: planning, business intelligence, and predictive analytics. A composite, or representative, organization was developed to provide the conclusions of this cost and benefit analysis.
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SAP
Published By: SAP     Published Date: Feb 03, 2017
To better understand the benefits, costs, and risks associated with implementation of SAP BusinessObjects Analytics solutions, Forrester interviewed four organizations with multiple years of experience using these analytics solutions from SAP across one or more of the following key analytics areas: planning, business intelligence, and predictive analytics. A composite, or representative, organization was developed to report cost and benefit findings
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SAP
Published By: SAP     Published Date: Mar 09, 2017
There’s strong evidence organizations are challenged by the opportunities presented by external information sources such as social media, government trend data, and sensor data from the Internet of Things (IoT). No longer content to use internal databases alone, they see big data resources augmented with external information resources as what they need in order to bring about meaningful change. According to a September 2015 global survey of 251 respondents conducted by Harvard Business Review Analytic Services, 78 percent of organizations agree or strongly agree that within two years the use of externally generated big data will be “transformational.” But there’s work to be done, since only 21 percent of respondents strongly agree that external data has already had a transformational effect on their firms.
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SAP
Published By: Entrust Datacard     Published Date: Nov 15, 2017
xx
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Entrust Datacard
Published By: Microsoft Office 365     Published Date: Oct 14, 2016
Champion innovation through collaboration Win or lose? Jack Welch, former chairman and CEO of General Electric, said, "If the rate of change on the outside exceeds the rate of change on the inside, then the end is near." To win in today’s fast-paced market, you need to innovate. This eBook shows you how to transform your team and organization into one that is more agile and better equipped to innovate using a modern collaboration platform. A collaborative culture helps you: Widen the ideation pipeline Accelerate time to market Deliver higher quality products and new customer experiences Fill out the form to download the eBook to learn more about how to innovate with connected collaboration.
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innovation, team organization, collaboration platform, market, culture
    
Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Nov 03, 2016
Win or lose? Jack Welch, former chairman and CEO of General Electric, said, "If the rate of change on the outside exceeds the rate of change on the inside, then the end is near." You can transform your organization to be more agile and innovative through collaboration. A collaborative culture helps you: Widen the ideation pipeline Accelerate time to market Deliver higher quality products and new customer experiences Download this eBook to learn more.
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Microsoft Office 365
Published By: Cisco EMEA     Published Date: Jun 19, 2019
The EU’s General Data Protection Regulation (GDPR) became enforceable on May 25, 2018, and privacy laws and regulations around the globe continue to evolve and expand. Most organizations have invested, and continue to invest, in people, processes, technology, and policies to meet customer privacy requirements and avoid significant fines and other penalties. In addition, data breaches continue to expose the personal information of millions of people, and organizations are concerned about the products they buy, services they use, people they employ, and with whom they partner and do business with generally.
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Cisco EMEA
Published By: Cisco EMEA     Published Date: Oct 01, 2019
Inleidende woorden van Steven Heinsius: In dit e?book komen de basisbeginselen van wifi aan bod, en de veelvoorkomende fouten die worden gemaakt bij draadloze implementaties. Dit e?book gaat over het opzetten van ‘goede wifi,’ ook zonder de duurste apparatuur, en het behalen van de beste resultaten met wat u ter beschikking hebt. Het is tevens een tool waarmee u fouten in wifi kunt uitleggen aan mensen zonder kennis van draadloze technologie. Het is educatief en het is leuk. Samen kunnen we de wereld van wifi voor onze gebruikers iets beter maken.
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Cisco EMEA
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