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Published By: CA Technologies EMEA     Published Date: May 24, 2018
Aujourd’hui, le numérique est omniprésent : Cloud, appareils mobiles, réseaux sociaux et Internet des objets modifient notre manière de travailler et de nous divertir. Ce monde numérique en évolution rapide redéfinit également la relation entre l’entreprise et ses clients, ces derniers exigeant désormais de leurs marques préférées toute la commodité d’une expérience interactive. La sécurité est également au cœur des préoccupations. Les risques croissent à mesure qu’augmente le volume de données sensibles échangées entre les entreprises et leurs clients.Cette transformation a aussi pour effet d’amplifier la concurrence. Comme le remarque l’analyste Mark Raskino, « L’une des conséquences est que tous les acteurs se mettent à réévaluer leurs stratégies à peu près au même moment ; tous réalisent en même temps la formidable puissance du numérique. La concurrence est donc inévitable. »
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CA Technologies EMEA
Published By: Adobe     Published Date: Nov 09, 2017
In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney Bowes, Rocket Fuel, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Tealeaf     Published Date: Mar 31, 2011
Do you let the customer abandon and hope they have a better experience the next time they visit your site (assuming they return)?
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tealeaf, cem solutions, real-time customer recovery, remarketing
    
Tealeaf
Published By: Unica     Published Date: Jun 07, 2010
Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant in the years to come. Learn how to optimize email delivery rates, ensure message integrity and readability, and to protect your online reputation in a rapidly evolving and complex email marketing landscape.
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unica, email, emarketing, esp, email trends, social media, spam
    
Unica
Published By: Unica     Published Date: Mar 29, 2010
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
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unica, email, emarketing, esp, email trends, social media, sms, spam, mobile email, templates
    
Unica
Published By: join.me     Published Date: Jan 29, 2014
eMarketer reports on multichannel customer services and provides best practices for building retail loyalty
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multichannel customer services, best practices, customer, customer service, retail, retail loyalty, live chat, social networks, emarketer
    
join.me
Published By: Tidemark     Published Date: Feb 24, 2014
Learn how to improve your decision making, reduce risk and enhance business performance to maximize the efficiency of your organization.
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cfo, business transformation, decision making, reduce risk, business performance, efficiency, finance
    
Tidemark
Published By: Tidemark     Published Date: Feb 24, 2014
Learn from the industry leading CFOs, VPs of Finance, and CIOs from around the world and see the results in the following set of six best practices associated with continuous planning success.
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best practices, continuous planning, cfo, finance, cio, forecasting, planning, real-time
    
Tidemark
Published By: Tidemark     Published Date: Dec 04, 2014
How cloud-based financial planning and analysis systems are helping companies work faster and smarter.
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cloud-based, analysis systems, finance organizations, financial planning, modern business planning, business planning
    
Tidemark
Published By: VMware SD-WAN by VeloCloud     Published Date: May 20, 2019
The network of yesterday is not the network that can take businesses into the future. As mission critical enterprise applications move to the cloud, wide area network (WAN) must adapt to become agile, flexible, and scale rapidly. Leading IT trends such as Internet of Things (IoT), Software as a Service (SaaS), cloud storage, enterprise mobility, emerging transport alternatives, and globalization increase the importance of how network assets are leveraged and how the network is conceptualized. The advantages of public and private data centers and cloud-based applications are significantly diminished if the network is slow, inflexible, and unpredictable. Erratic network performance with high latency, jitter and packet loss can significantly impact user adoption, satisfaction, and overall corporate productivity. As connectivity options continue to emerge, end users are no longer tethered to the office or to the localized applications and services that were trademarks of a primary or branc
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VMware SD-WAN by VeloCloud
Published By: Valerie Schlitt Associates     Published Date: Jul 31, 2017
This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Account Based Marketing (ABM) strategies include this component as do solo efforts to convert interest. Does it really work? If it does, how to discern what strategies are best? Read this two-part series and understand today's B2B buy cycle challenges and how your peers are optimizing the phone as a channel.
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Valerie Schlitt Associates
Published By: Valerie Schlitt Associates     Published Date: Aug 03, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
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Valerie Schlitt Associates
Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"To consumers, Amazon is a land of plenty. A place where you can find anything. It’s easy to understand why shoppers start more than half of their online product searches on Amazon — and why more than 100 million people pay for premium Prime memberships to unlock access to exclusive deals. As the marketplace that’s set the standard for remarkable ease in browsing and buying, Amazon serves up millions of indexed search results to purchase ready shoppers every single day. That’s why it’s so important to step back and see where your listings stand from your consumer’s point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most importantly, do your products even show up? In this eBook, we break down the essential components you need to address to get your products ready to compete for page one search results: - Your product data - The Amazon Buy Box - Amazon advertising"
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ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Aug 21, 2018
As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with what’s arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, it’s possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including: - Relationships with retailers - Connections with consumers - The importance of quality of product content - How to maximize sales on marketplaces
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ChannelAdvisor
Published By: iShares by BlackRock     Published Date: Apr 19, 2018
We update our three 2018 investment themes against a backdrop of synchronized global growth, rising inflation and interest rates, higher equity market volatility and more economic uncertainty. By submitting this form you agree to share your contact information with BlackRock and to follow-up communication. Investing involves risk, including possible loss of principal. Prepared by BlackRock Investments, LLC. iSHARES and BLACKROCK are registered trademarks of BlackRock, Inc., or its subsidiaries. All other marks are the property of their respective owners. BlackRock, Inc. is not affiliated with The Economist. 483635
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ishares, institutional investors, global growth, trade wars
    
iShares by BlackRock
Published By: iShares by BlackRock     Published Date: Apr 19, 2018
In this paper, we examine the evolution of the bond market through three interconnected lenses: the liquidity environment, market structure and product preferences. By submitting this form you agree to share your contact information with BlackRock and to follow-up communication. Investing involves risk, including possible loss of principal. Prepared by BlackRock Investments, LLC. iSHARES and BLACKROCK are registered trademarks of BlackRock, Inc., or its subsidiaries. All other marks are the property of their respective owners. BlackRock, Inc. is not affiliated with The Economist. 483635
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ishares, bonds, bond market, liquids, risk management
    
iShares by BlackRock
Published By: iShares by BlackRock     Published Date: May 21, 2018
Visit www.iShares.com to view a prospectus, which includes investment objectives, risks, fees, expenses and other information that you should read and consider carefully before investing. Investing involves risk, including possible loss of principal.Visit www.iShares.com to view a prospectus, which includes investment objectives, risks, fees, expenses and other information that you should read and consider carefully before investing. Investing involves risk, including possible loss of principal. The iShares Funds are distributed by BlackRock Investments, LLC (together with its affiliates, “BlackRock”).This study was sponsored by BlackRock. BlackRock is not affiliated with Greenwich Associates, LLC, or any of their affiliates. iSHARES and BLACKROCK are registered trademarks of BlackRock, Inc., or its subsidiaries. All other marks are the property of their respective owners. BlackRock, Inc. is not affiliated with The Economist. 503791
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iShares by BlackRock
Published By: iShares by BlackRock     Published Date: Jun 15, 2018
While the accumulated knowledge of a portfolio manager should not be undervalued, a move toward more systematic instrument selection could ultimately enhance fund returns. This material is provided for educational purposes only and is not intended to constitute investment advice or an investment recommendation within the meaning of federal, state, or local law. Investing involves risk, including possible loss of principal. This study was sponsored by BlackRock. BlackRock is not affiliated with Greenwich Associates, LLC, or any of their affiliates. iSHARES and BLACKROCK are registered trademarks of BlackRock, Inc., or its subsidiaries. All other marks are the property of their respective owners. Prepared by BlackRock Investments, LLC, member FINRA. BlackRock, Inc. is not affiliated with The Economist. 530180
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iShares by BlackRock
Published By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
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adobe, marketing, emarketer, digital trends, digital marketing, advertising
    
Adobe
Published By: Adobe     Published Date: Jul 13, 2012
Marketers, retailers, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing.
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emarketing, cloud computing, smartphone, tablet, ereader, mobile video, online video
    
Adobe
Published By: VMware SD-WAN by VeloCloud     Published Date: Feb 19, 2019
The network of yesterday is not the network that can take businesses into the future. As mission critical enterprise applications move to the cloud, wide area network (WAN) must adapt to become agile, flexible, and scale rapidly. Leading IT trends such as Internet of Things (IoT), Software as a Service (SaaS), cloud storage, enterprise mobility, emerging transport alternatives, and globalization increase the importance of how network assets are leveraged and how the network is conceptualized. The advantages of public and private data centers and cloud-based applications are significantly diminished if the network is slow, inflexible, and unpredictable. Erratic network performance with high latency, jitter and packet loss can significantly impact user adoption, satisfaction, and overall corporate productivity. As connectivity options continue to emerge, end users are no longer tethered to the office or to the localized applications and services that were trademarks of a primary or branc
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sd-wan, saas, cloud storage
    
VMware SD-WAN by VeloCloud
Published By: Microsoft     Published Date: Jul 20, 2018
This e-book addresses the opportunities and advantages that application builders gain by adopting a software as a service (SaaS) model for app development. What you will learn Learn why SaaS is the right choice for application development companies who are looking to build a competitive edge and deliver remarkable customer experiences. “Bottom line” statements at the beginning of each chapter summarize the takeaways.
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Microsoft
Published By: Chango     Published Date: Apr 17, 2012
To most marketers, 'retargeting' means placing display ads in front of people who have visited a website. This is a limited view: retargeting can be used for acquisition and prospecting, not just winning back lost visitors.
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retargeting, remarketing, remessaging, re-targeting, search retargeting, site retargeting, behavioral targeting, chango, magnetic, adwords, search engine marketing, paid search, sem
    
Chango
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